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PODCAST

The Apparel Entrepreneurship Podcast

Apparel Entrepreneurship

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry

arts fashion & beauty

All Episodes

00:27:38

AEP031 - 5 Reasons Why Your Customers Don't Buy Your...

The Apparel Entrepreneurship Podcast ·

2019/11/27

Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you have been running your brand for years and you now see a decline in sales. And many of you haven't launched your brands yet, and want to be better prepared for pitfalls that can be avoided before your launch. In this episode we are bringing attention to why you aren't selling and what you can do about it. Show

en

00:21:47

AEP030 - 9 Marketing Ideas For Black Friday

The Apparel Entrepreneurship Podcast ·

2019/11/19

This is a special episode about Black Friday and Cyber Monday. These are the two most significant online selling days of the year. 2018 the sales grew around 20% from the previous year in the US, taking the revenue to record levels. We had actually planned to do another episode today on design inspiration. We had planned to NOT do an episode about Black Friday, but you have sent us questions about it and asked when we are going to talk about it. You kind of decided for us, and we love you for

en

00:30:19

AEP029 - Blog Tips For Fashion Brands

The Apparel Entrepreneurship Podcast ·

2019/11/15

In today's episode, we are talking about why you should have a blog, why it's useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand. When should you start? How often should you post? What should you talk about? There are so many things you can talk about on your blog besides your products. A common concern for new brands that don't have products yet is what they should post about. In many

en

00:40:53

AEP028 - Business Partners, Mentors & Coaches 101

The Apparel Entrepreneurship Podcast ·

2019/11/07

In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some crucial components to consider before partnering up with someone, so you don't make the same mistakes we have done and also seen other clothing brands make. Listen to this episode before choosing your partner, so it doesn't end up in disaster. It's challenging to grow your business alone. But,

en

00:27:54

AEP027 - Design Your Business To Suit Your Life

The Apparel Entrepreneurship Podcast ·

2019/10/31

In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked the way our previous employers ran their businesses. But the traditional 9 to 5 setup didn't suit us, and our life situation changed along the way. So at one point, we sat down and actively planned how we wanted our life to look like. You don't have to run your brand as everyone else does. Design your own

en

00:28:58

AEP026 - How To Tap Into The Largest Consumer Group 2020

The Apparel Entrepreneurship Podcast ·

2019/10/24

There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your target customer group, you can learn a lot about this generation that is already controlling and influencing$800 billion in direct spendings! So bring out a pen and paper and prepare your brand for the

en

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