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PODCAST

Outlier"s Edge Podcast with Niiamah Ashong

Outlier"s Edge Podcast is a live coaching podcast where we come together in conversation to work through the challenges and apply the gifts of being a unique tribe of high-performing, high-impact entrepreneurs, changemakers, and leaders who choose to play a bigger game of impact, influence, and income than we"ve ever play before. What"s an Outlier? An Outlier is a high-performing, high-impact leader who often is: One of the Only: Thrive in systems/environments that were not designed to have

business self-improvement

All Episodes

39:16

Coaching a Coffee Shop Founder Turned Wealth...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/01

"Ninety percent of the task is making sure we're addressing the right problem." — Niiamah Join Niiamah (@niiamahashong) and Brandon Neely for a live coaching conversation on what happens when a leader decides his sharpest capability is the problem. It goes after why an answer someone did not arrive at themselves gets rejected like a transplanted organ. And it goes after what to do when a client says "just tell me what to do," and you say no.What you'll take away:- Why the strength you are trying to

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31:26

Coaching a Speaker Go From 25 Gigs to 100 | John K....

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/22

"I have all these people I know, and I've never asked for help ever from anybody." - John K. CoyleJoin Niiamah (@niiamahashong) and John K. Coyle for a live coaching session. John is a five-time TEDx speaker, a former world-ranked speed skater, and the author of Design for Strengths. He has never lost a room in ten years. He has also never asked anyone for anything. This session goes at the gap between being excellent and being known. It looks at what happens when the athlete's operating system,

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51:43

Coaching a Consultant Go From 1,000 Owners to One...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/21

"We cannot solve high-level problems from the low level and hope it trickles its way up." — NiiamahJoin Niiamah (@niiamahashong) and Andrew Frazier. Andrew wants to do for small business growth what the credit score did for banks. He has the framework. He has seventeen years and a thousand business owners behind it. He is still pitching one advisor at a time. This session goes after the gap between the size of the ambition and the size of the entry point.What you will take away:Clarity is rarely the

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49:04

Coaching a Podcast Host With 300 Guests Fill His...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/20

"The act of invitation is changing the world." - NiiamahJoin Niiamah (@niiamahashong) and Ed Brenninger. Ed has built a forty-year career on introducing people to people. Approaching three hundred unscripted conversations with local leaders nobody has heard of. He wants one percent of the world taking personal initiative in their own communities. He has never once asked any of them to host him. This one goes at the ask, the product underneath the format, and what has to change in the design when the

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53:42

Coaching a 24 Year Coach Replace the Leads Google...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/19

"Leads just plunged, and you know, without a parachute, and I can't find a way to get lift again." - Jae GruenkeJoin Niiamah (@niiamahashong) and Jae Gruenke. Jae has spent 24 years teaching runners to stop fighting their bodies. First-timers to Olympians. Then search changed, and the leads stopped. This session is not about leads. It is about what happens when a master loses the felt sense of her own business, keeps translating herself down to be understood, and starts making every decision from a

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48:25

Coaching a Keynote Speaker Double His Bookings to 24...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/18

"You no longer have to play their game." — NiiamahJoin Niiamah (@niiamahashong) and John Livesay, the keynote speaker they call the Pitch Whisperer and author of The Sale Is in the Tale. John came in wanting to double his keynotes. What surfaced was the position underneath the number. A leader who says yes to almost everything because he does not believe the next one is coming. This session goes after the gap between the game you brought and the game actually available to you.Three things you leave

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43:58

Coaching a Founder Who Reached 90M People Finally...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/17

"If he's not getting anything out of this, it is work only." — NiiamahJoin Niiamah (@niiamahashong) and Marc Champagne, author of Personal Socrates and host of Behind the Human. Marc has put his work in front of ninety million people. He does not count a single one of them.This session goes after the gap between reach and return. What happens when a leader builds something enormous and receives nothing back from it. Why the mind ends up choosing the direction instead of executing it. And what the

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59:12

Coaching a Series B CEO Fix His Co-Founder Problem |...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/16

"If we're in a foxhole together, you have my right side. I never ever ever have to worry about my right side." — LenJoin Niiamah (@niiamahashong) and Len May for a live coaching session. Len built a company to find root cause. Genetics, biomarkers, real prevention instead of another pill. Then he spent years treating a symptom inside his own leadership team. This session covers what happens when equity fails to produce ownership. What a partner actually is, as opposed to a person you like. And why

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41:30

Coaching a Top 100 Broker Stop Doing $50 an Hour Work...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/15

"It's not that you're perfect 100% of the time. It's that when you step out of integrity with yourself, and you're aware of it, you go in and you clean it up." — NiiamahJoin Niiamah (@niiamahashong) and Greg Viti for a live coaching conversation. Greg can create demand anywhere. He walks into a hardware store and leaves with business. He has a seventy-unit building in play, and family money is circling a high-rise. He is also still writing his own contracts. This session goes after the reason the

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48:59

Coaching a Poet Fund a $100K a Week Show | J Mase III...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/14

"Ask for what you want, not what you think you can get." - NiiamahJoin Niiamah (@niiamahashong) and J Mase III. J Mase is a poet, filmmaker, and immersive world designer building a ten-year project. The music is written. The workshop is staged. The money is not there. This session gets into what happens when a leader keeps applying for funding instead of asking for it, and what it costs to size your vision to what someone else can already picture.What you take away:- Why the size of your ask gets

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01:16:37

Working With a Caregiver Expert Rebuilding After...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/13

"You have the one thing that AI will never have. You're actually human." - NiiamahJoin Niiamah (@niiamahashong) and Elaine for a live coaching session. Elaine has spent decades helping caregivers carry what most people never see. Then the funding disappeared and the business went with it. This session is about what happens next.What you'll take away:- Three customers is the same as zero. Name the one who pays.- The care that stops at your customer never reaches the person writing the check.- Fun is

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48:09

Working With a Speaker Stuck at Four Figures | David...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/12

"I think you're playing for the middle of the road right now, and you're getting middle of the road results." - NiiamahJoin Niiamah (@niiamahashong) and David Reich for a live coaching session on the gap between being good in the room and getting into the room. David has performed magic since he was twelve, taught at Harvard and MIT, and has a TED talk. He still cannot bring himself to ask for a real fee.What you take away:- Every conversation you enter as the seller is a request. The reversal is

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01:07:00

The Teacher Who Keeps Leaving Most of Herself Outside...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/11

"Honor every instance of you, rather than just the instance that's living right now." — NiiamahJoin Niiamah (@niiamahashong) and Michelle Masters, author of Wired for Money (wiredformoney.com) and the teacher behind wiredformagic.com. This one goes at the wiring underneath money, worth, and identity. Beliefs do not live in the conscious mind, which is why conscious effort never reaches them. Michelle has been changing them at the root since 1994.Then the conversation turns on her. What happens to a

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46:31

The Dangerous Comfort of Endless Preparation | Mike...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/10

"I've been so obsessed with outcomes and achievements and performance that it gets in the way of actually really listening to what's wanting to emerge." — Mike RobbinsJoin Niiamah (@niiamahashong) and Mike Robbins for a live coaching session. Mike has spent 26 years at the top of his field. Five books. Stages at Google, Wells Fargo, Microsoft. Drafted by the Yankees out of high school and by the Royals out of Stanford. Something else has been trying to come out of him for two years. He has been

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48:46

The Coach Who Works At Seventy Two Without Needing...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/09

"None of us were born in business, we're born to live." - John NieuwenburgJoin Niiamah (@niiamahashong) and John Nieuwenburg. John is seventy-two. He keeps twenty-five to thirty clients, works three and a half days a week, and turns the rest away. He tripled the business after 2018 and then chose to stop.This session sits on the order of operations most leaders run backwards. Decide the life. Work out what would have to be true about the business for that life to exist. Build only that. It also

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26:00

"That discomfort is no longer discomfort, it's a...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/08

"This discomfort is not a bad thing, it just is." — NiiamahJoin Niiamah (@niiamahashong) and Shirley Billigmeier for a live Outlier's Edge conversation about what your impulses are actually telling you. Most leaders treat discomfort as a state to end. Shirley makes the case that it's a message with content in it, and that the reason you never hear it is that your fix works too well. She's been on this since the early 70s, roughly two decades before medicine named the gut brain, after a PhD program

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54:05

Name The Ask And The Excuse Stops Working | Cathy...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/07

"Once we share it, it loses its power." Cathy NesbittJoin Niiamah (@niiamahashong) and Cathy Nesbitt for a live coaching conversation. Cathy has built a global movement and confirmed with the founder of Laughter Yoga that nobody on earth is doing the thing she believes she was made for. She still has not started it. Six years. This session goes after why.What you get:▸ Why the obstacle a leader names out loud is almost never the real one▸ What it costs to put the true answer on the form instead of

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47:51

Get The Same Result With Ten Percent Of The Energy |...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/06

"It's not about doing 10 times more, it's just like receiving 10 times more." — NiiamahJoin Niiamah (@niiamahashong) and Wayne Veldsman for a live coaching conversation about the cost of being the hardest worker in the room. Wayne builds legacy for a living. He runs marketing for nonprofits and coaches the leaders inside them. A client recently told him he works harder than anyone she knows. He took it as a compliment for about two days. This session sits inside what that praise actually measures,

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29:13

The Business Coach Who Fills Rooms Without Marketing...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/05

"I really don't want everybody, I want the right people." — Terri LevineJoin Niiamah (@niiamahashong) and Dr. Terri Levine. Terri has a community of ten thousand people. She fills her rooms fifteen at a time, by phone. This one is about what happens when a leader stops marketing and starts choosing. Curation over reach. Saying out loud what you are great at. Building the business around life instead of the other way around.Three things you leave with:- Why a bigger list makes a room harder to fill,

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47:21

"It's Just Me and I Just Do Everything" | Stephanie...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/08/04

"Can we get it done without us having to be there?" — NiiamahJoin Niiamah (@niiamahashong) and Stephanie Garibaldi for a live coaching conversation where she came in asking how to get storytelling into every public high school in the country. The conversation never gets there. That is the point.What it covers. The gap between the size of your mission and the size of the machine carrying it. Why the work you are best at ends up last in line.Three things you leave with:▪ The ambition is not the

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