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PODCAST

Outlier"s Edge Podcast with Niiamah Ashong

Outlier"s Edge Podcast is a live coaching podcast where we come together in conversation to work through the challenges and apply the gifts of being a unique tribe of high-performing, high-impact entrepreneurs, changemakers, and leaders who choose to play a bigger game of impact, influence, and income than we"ve ever play before. What"s an Outlier? An Outlier is a high-performing, high-impact leader who often is: One of the Only: Thrive in systems/environments that were not designed to have

business self-improvement

All Episodes

49:35

Coaching a Bilingual Podcast Host on Growing Her...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/05

"I imagine that I'm 90, and I ask: what am I gonna regret not doing?" Gabrielena AlcalaJoin Niiamah (@niiamahashong) and Gabrielena Alcala for a live coaching conversation. Gaby's challenge: whether building one personal brand for her two worlds is worth the investment.You'll walk away with:Why you only find out what you love by doing itThe difference between depleted and tired, and why it changes your decisionsWhat happens when your imagination stops creating and starts protectingWelcome to the

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51:25

Coaching a 14-Business Owner Torn Between Finishing...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/05

"Be smart enough to know the risk, be dumb enough to do it anyways." - Young HanJoin Niiamah (@niiamahashong) and Young Han for a live coaching conversation. Young's challenge: he's three months from the end of his five-year plan, he knows he won't hit the goal, and he can't decide whether to quit now or finish anyway.You'll walk away with:Why a decision never closes when you treat it like a math problemWhat negotiating with yourself really costs youHow to tell whether you're keeping a commitment or

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47:49

Coaching a 25-Year PR Strategist on Getting Parents...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/04

"Your lived experience is as important as your professional experience, and most people don't understand that." - Tonya McKenzieJoin Niiamah (@niiamahashong) and Tonya McKenzie for a live coaching conversation. Tonya's challenge: getting parents in underfunded schools to care about their kids' digital footprint before it costs them real opportunities.You'll walk away with:Why people trust what they can relate to, never what looks perfectThe hidden cost of owning your narrative, and why you pay it

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52:48

Coaching a Lifelong Entrepreneur to Make His Software...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/04

"You have to endure the pain because you don't know how to build the process if you don't know what the pain looks like." - Bobby CaseyJoin Niiamah (@niiamahashong) and Bobby Casey for a live coaching conversation. Bobby's challenge: getting his brand in front of far more people.You'll walk away with:Why laziness, pointed at the right work, is where your leverage livesWhy "more" is a goal that never asks anything new of youThe gap between being known for what you do and becoming the word for

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41:58

Coaching a Nurse, Author and Mother of Nine to Grow...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/03

"Anybody, no matter what you've been through, can have a high-quality life." - Becky ErkkilaJoin Niiamah (@niiamahashong) and Becky Erkkila for a live coaching conversation. Becky's challenge: growing her income when business feels like a totally different way of thinking.You'll walk away with:Why the strengths that make you great at your craft are the same ones that grow your businessHow letting clients go at "done" leaves support and revenue on the tableWhy resistance to marketing is a story about

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39:10

Coaching a Recruiter Who Wants to Bet on Himself but...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/03

"No one's gonna give you permission." - NiiamahJoin Niiamah (@niiamahashong) and Ryan Urban for a live coaching conversation. Ryan's challenge: he wants to bet on himself, but as the sole provider for a growing family, the risk feels too big to take.You'll walk away with:Why an all-or-nothing standard keeps your biggest idea at zeroHow to build what you're called to without blowing up your lifeWhy nobody is coming to give you permission, and what to do insteadWelcome to the Outlier's Edge Podcast,

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31:02

Coaching a $50M Brand Builder Turned Investor to...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/02

"Playing your own game, even though it might not always be a straight line to success, you have only yourself to blame and only yourself to credit." - Gautam GuptaJoin Niiamah (@niiamahashong) and Gautam Gupta for a live coaching conversation. Gautam's challenge: making "raise the capital you need" land as more ambition, not less.You'll walk away with:Why refusing to repeat your last mistake is the bigger ambitionWhy a better pool beats a better message when you only need a few right peopleWhy the

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49:20

Coaching a Fractional CMO to Prove His Framework With...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/02

"Nobody's climbing the other side of this mountain. I wonder what that looks like." - Marc EnsignJoin Niiamah (@niiamahashong) and Marc Ensign for a live coaching conversation. Marc's challenge: taking the marketing framework he's only used for a handful of clients to everyone, with no path yet between idea and fruition.You'll walk away with:Why the path everyone takes is the one nobody noticesHow to play like you have nothing to lose, even when you doWhy proof beats population when you're building

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48:07

Coaching an Engineer Turned Pressure Expert to Take...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/01

"When you name it, you tame it." - Claire HayekJoin Niiamah (@niiamahashong) and Claire Hayek for a live coaching conversation. Claire's challenge: bringing pressure-proof leadership to the whole world while she is still the bottleneck.You'll walk away with:Why pressure is not the enemy, and what beats copingHow to catch yourself rehearsing an attack that hasn't happenedWhy your real bottleneck may be how big you'll let yourself getWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong,

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49:11

Coaching the Founder of a Bear Crawl Club to Sign Up...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/10/01

"We might not agree on everything in life... but we can all bear our own weight and carry it in the right direction." - Tyler SmithJoin Niiamah (@niiamahashong) and Tyler Smith for a live coaching conversation. Tyler's challenge: getting thousands of people into a coast-to-coast charity bear crawl when "bear crawl a mile" makes them turn away.You'll walk away with:Why conviction enrolls people when the activity never willHow a middle-difficulty target loses the casual crowd and the hardcore crowd at

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37:58

Coaching a Neuroscience Coach to Build a Company That...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/30

Join Niiamah (@niiamahashong) and Suzanne Henwood for a live coaching conversation. Suzanne's challenge: the gap between being a fantastic coach and trainer and running a business.You'll walk away with:Why believing you're already on the edge keeps you from jumpingHow partnership can become the place you hideWhy the ask you make in passing enrolls no oneWelcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast,

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48:42

Coaching a 25-Year Holistic Chiropractor to Take His...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/30

"Perfect can reach hundreds. Imperfect can reach hundreds of millions." - NiiamahJoin Niiamah (@niiamahashong) and Fred Blum for a live coaching conversation. Fred's challenge: he carries a message he believes could change how people live, and he's been playing small with it.You'll walk away with:Why the tension you feel when you name your vision is the next step, not the problemHow "a little more" and "not too offensive" quietly shrink a powerful messageWhy you don't have to live it perfectly to be

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48:19

Coaching a 25-Year Marketing Firm Founder to Plan Her...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/29

"If you are not a brand, then you're a commodity, and if you're a commodity, you're competing on price." - Paige Arnof-FennJoin Niiamah (@niiamahashong) and Paige Arnof-Fenn for a live coaching conversation. Paige's challenge: wanting to leave the world better than she found it, and not yet knowing what her part looks like.You'll walk away with:Why leaders who aren't a brand end up competing on priceWhat your audience is actually buying, and why it isn't your productWhy impact that happens by

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36:47

Coaching a Prize-Winning Opera Singer to Turn Past...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/29

"Do you yourself believe in what you are doing enough to go and ask them for it?" - NiiamahJoin Niiamah (@niiamahashong) and Susan Heaton-Wright for a live coaching conversation. Susan's challenge: asking past clients for referrals without feeling pushy.You'll walk away with:Why leaders who once broke the rules for their ambition still hesitate to ask for what their work has earnedHow a referral ask becomes a gift to your client, not a favor you takeThe "who do you know" question that turns a vague

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45:47

Coaching a Marketer Who Raised $100 Million for...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/28

"There's no new skills that are necessary. All we're doing right now is just getting you out of your own way." - NiiamahJoin Niiamah (@niiamahashong) and Earl Flormata for a live coaching conversation. Earl's challenge: building for himself the exact structures he has built for everyone else.You'll walk away with:Why the same "what if" multiplies for others and divides the moment you add yourselfHow to drop and give 100 ideas until the original ones finally show upHow to structure a partnership so

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57:58

Coaching a 30-Year Tap Dancer to Build His Inner...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/28

"I want to be the person who can do this, so I have to start being the person that can do this." - NiiamahJoin Niiamah (@niiamahashong) and Andrew Nemr for a live coaching conversation. Andrew's challenge: a lifetime of radical self-reliance that caps how far his work can reach.You'll walk away with:Why your role is to live your life, not hold it upHow achievement orientation hides inside your relationshipsWhy friendship is forged in moments of consequence, not chosen in advanceWelcome to the

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48:00

Coaching a Bestselling Leadership Author to Put His...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/27

"While I can't rid the world of the hate, I can make people a better leader, which becomes infectious." - Jim CarloughJoin Niiamah (@niiamahashong) and Jim Carlough for a live coaching conversation. Jim's challenge: how to stop trusting people after getting burned, just as his biggest opportunity is about to land.You'll walk away with:Why "how do I trust less" caps your result, and the question that replaces itWhere your energy actually goes after you get burnedWhy leadership is built deliberately,

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49:24

Coaching a 12-Year UK Marketing Veteran to Build a...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/27

"I'm not selling Amazon. I'm joining the Amazon affiliate program." - NiiamahJoin Niiamah (@niiamahashong) and Graham Arrowsmith for a live coaching conversation. Graham's challenge: building the income by next September that lets him retire and secures a colleague's future.You'll walk away with:Why your partners are a second customer buying something differentHow a name that says exactly what it is pulls inquiries for twelve yearsWhy ten big networks beat a thousand affiliatesWelcome to the

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49:13

Coaching an AI Company CEO to Build a Team That...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/26

"I just couldn't find a company I wanted to work for, so I started my own business." - Ronan LeonardJoin Niiamah (@niiamahashong) and Ronan Leonard, for a live coaching conversation. Ronan's challenge: his team can't keep up with his ideas, and the business only moves as fast as he does.You'll walk away with:Why integrity only shows up when the ship is sinkingWhy trust, not tools, is the real advantage now that everyone has AIHow to hand your team the thinking behind the answer, not just the

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51:06

Coaching a Night-Shift ER Nurse Teaching Across North...

Outlier"s Edge Podcast with Niiamah Ashong ·

2026/09/26

"I'm a person who needs a wage to be spending time away from my family." - Jennifer JohnsonJoin Niiamah (@niiamahashong) and Jennifer Johnson for a live coaching conversation. Jen's challenge: always playing catch-up while building a movement to keep new nurses in nursing.You'll walk away with:Why waiting on proof and credentials can quietly run your leadershipHow to find the problem your buyer actually wants solved, not the one you're sellingWhere your real edge lives when the outside world won't

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