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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:58

What Belongs Above the Fold on Your Law Firm’s Homepage?

The Law Firm Marketing Minute ·

2025/09/09

Did you like this episode? Dislike it? 📈 Most law firm websites fail in the first five seconds—before a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If you’re still guessing what goes where on your site, this is the clarity you’ve been waiting for. 📌 Key Takeaways: Why “above the fold” is prime real estate on your homepage.The 3 critical

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1:16

What Topics Are Impactful for Family Law Blogs?

The Law Firm Marketing Minute ·

2025/09/08

Did you like this episode? Dislike it? 📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to turn everyday questions into high-impact content across your blog, social media, and beyond. 📌 Key Takeaways: The #1

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1:34

How Often Should You Email Your List?

The Law Firm Marketing Minute ·

2025/09/05

Did you like this episode? Dislike it? Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you see email forever. 📌 Key Takeaways Consistent email marketing builds trust and keeps your firm top of mind.A few

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1:09

Does SEO Still Work for Law Firms in 2025?

The Law Firm Marketing Minute ·

2025/09/04

Did you like this episode? Dislike it? ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve. 📌 Key Takeaways SEO is still valuable, but its dominance is fading as AI search grows.Around 10% of

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1:06

How Long Before Marketing Brings in Cases?

The Law Firm Marketing Minute ·

2025/09/03

Did you like this episode? Dislike it? How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results. 📌 Key Takeaways Ad campaigns can produce results in as little as 24–72 hours.Real marketing momentum often takes 60–90 days of testing and refining.SEO

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1:11

What to Do If You Only Have $500 for Marketing

The Law Firm Marketing Minute ·

2025/09/02

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, you’ll have a stronger foundation and a better ROI. 📌 Key Takeaways $500/month isn’t enough to test or scale digital marketing

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1:37

Should You Hire a Marketing Agency or Do It Yourself?

The Law Firm Marketing Minute ·

2025/09/01

Did you like this episode? Dislike it? 💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can benefit from agency support. 📌 Key Takeaways Early-stage firms rarely have the in-house expertise to market

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30:30

How to Get Found on ChatGPT (Part 2)

The Law Firm Marketing Minute ·

2025/08/29

Did you like this episode? Dislike it? 📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema markup to the exact content format ChatGPT favors, this episode is a roadmap to becoming discoverable in the AI age. 📌 Key

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2:13

The AI Visibility Action Plan for Law Firms

The Law Firm Marketing Minute ·

2025/08/28

Did you like this episode? Dislike it? 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is your tactical guide to dominating online visibility before your competitors figure it out. 📌 Key Takeaways Learn the 5

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2:19

Inconsistencies Are Killing Your Chances with ChatGPT

The Law Firm Marketing Minute ·

2025/08/27

Did you like this episode? Dislike it? ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing le...

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1:52

What REALLY Matters to ChatGPT

The Law Firm Marketing Minute ·

2025/08/26

Did you like this episode? Dislike it? 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know. 📌 Key Takeaways Government and judicial websites are prioritized as top

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1:58

Data Sources Powering ChatGPT’s Legal Recommendations

The Law Firm Marketing Minute ·

2025/08/25

Did you like this episode? Dislike it? 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Takeaways ChatGPT prioritizes government and credible public sites when generating legal answers.Private business websites,

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30:06

How to Get Found on ChatGPT (Part 1)

The Law Firm Marketing Minute ·

2025/08/22

Did you like this episode? Dislike it? 🧠 ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling behind. This is your ground-floor moment—don’t sleep on it. 📌 Key Takeaways Why ChatGPT is already replacing Google for

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2:43

This ChatGPT Use Case Matches Clients With the Right...

The Law Firm Marketing Minute ·

2025/08/21

Did you like this episode? Dislike it? 🤖 ChatGPT isn’t just spitting out legal info—it’s recommending actual attorneys based on client-specific needs like net worth, business ownership, and location. In this preview episode, Danny and Dylan break down real prompts and real results—including a lawyer who got recommended twice. This use case shows why ChatGPT could help your firm attract more qualified, higher-value leads than traditional search. 📌 Key Takeaways ChatGPT gives different

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3:11

What ChatGPT Use Case Can Bring Your Firm More Clients

The Law Firm Marketing Minute ·

2025/08/20

Did you like this episode? Dislike it? 🧠 Your clients are already using ChatGPT to ask legal questions like “How do I file for divorce?”—and that's actually great news for your firm. In this preview from our upcoming full episode, Danny and Dylan break down real ChatGPT interactions and reveal how client search behavior is shifting. Learn why this AI-powered trend is not a threat, but a strategic opportunity for savvy small firms and solo lawyers. 📌 Key Takeaways ChatGPT is becoming the

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1:51

Smart Law Firm Owners Are Already 10 Steps Ahead

The Law Firm Marketing Minute ·

2025/08/19

Did you like this episode? Dislike it? 🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and setting them. If you’ve been hesitant, this episode might change your mind. 📌 Key Takeaways Why smart lawyers are quietly

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2:28

This Truly Is a Generational Opportunity for Law Firms

The Law Firm Marketing Minute ·

2025/08/18

Did you like this episode? Dislike it? 🚀 A rare moment is unfolding in legal marketing—one that Danny Decker calls a true generational opportunity (and he hates shiny object hype). In this preview from an upcoming webinar episode, Danny and Dylan Stebbins unpack the real landscape shifts that transformed law firm growth in the past—and why what’s coming next is on that same level. If you want your firm to thrive over the next decade, you can’t afford to miss this. 📌 Key Takeaways Why Danny

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13:48

The Art of Attracting Better Clients, Not Just More

The Law Firm Marketing Minute ·

2025/08/15

Did you like this episode? Dislike it? 🎯 Chasing every lead that comes your way can fill your calendar, but it can also drain your energy and your resources. In this episode, Danny and Mike unpack why focusing on better clients — the ones who pay well, fit your values, and make your work enjoyable — is the smarter long-term strategy. Learn how to identify your best clients, find out where they spend their time, and fine-tune your marketing so you attract more of the right people (and fewer

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1:38

Should Your Favorite Clients Help You Craft Winning Ads?

The Law Firm Marketing Minute ·

2025/08/14

Did you like this episode? Dislike it? 💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with. 📌 Key Takeaways: Why your top clients’ feedback is more valuable than generic market research.How to ask for

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1:39

The Simple Trick to Attract More Dream Clients

The Law Firm Marketing Minute ·

2025/08/13

Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm. 📌 Key Takeaways: How to identify the traits your best clients have in common.Why knowing your ideal client profile makes marketing easier and

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1,015 results

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