x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:31:33

Ed Levy: Building Trust Appreciation and Referrals...

BE THAT LAWYER ·

2025/04/14

In this episode, Steve Fretzin and Ed Levy discuss:Building and nurturing authentic client relationships in professional servicesIncreasing referrals through trust and engagementThe psychological value of personalized client appreciationThe role of networking and peer communities in growing a legal practice Key Takeaways:Small, personal gestures—like handwritten notes or thoughtful gifts—can leave a lasting emotional impact and increase client loyalty.Lawyers who genuinely engage with clients beyond

en

00:34:43

Alex Geisler: Creating Sticky Client Relationships in...

BE THAT LAWYER ·

2025/04/10

In this episode, Steve Fretzin and Alex Geisler discuss:Building long-term client loyalty in legal practiceStructuring legal work around client expectations and needsImproving legal service delivery through lean process thinkingDeveloping deeper relationships through proactive, strategic communication Key Takeaways:Long-term client loyalty is built through the TREE approach: Transparency in communication, Reliability in service, Efficiency in delivery, and clear Expectations that align with the

en

00:36:29

Judy Barton: Lessons in Business Adaptation and...

BE THAT LAWYER ·

2025/04/07

In this episode, Steve Fretzin and Judy Barton discuss:Cultivating meaningful and lasting business relationshipsEffective networking techniques for lawyers and financial professionalsEstablishing credibility and attracting opportunitiesThe importance of integrity in business Key Takeaways:Effective networking is not about collecting contacts but about fostering genuine, mutually beneficial relationships that lead to long-term success.Lawyers and financial professionals should focus on providing

en

00:32:05

Michael Vater: Expanding Legal Practice with Non...

BE THAT LAWYER ·

2025/04/03

In this episode, Steve Fretzin and Michael Vater discuss:Growth and networking beyond traditional legal marketingLeveraging legal tech and AI to enhance efficiencyBuilding strategic partnerships for sustainable growthEffectively balancing leadership, operations, and legal work Key Takeaways:Lawyers should build strategic partnerships with realtors, title agents, and medical professionals who connect with potential clients needing legal services instead of relying solely on attorney

en

00:32:17

Tom Ciesielka: Building a Strong Legal Reputation...

BE THAT LAWYER ·

2025/03/31

In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the

en

00:36:23

Jim Ries: The Giver’s Guide to Business Development &...

BE THAT LAWYER ·

2025/03/27

In this episode, Steve Fretzin and Jim Ries discuss:Why business development is a critical yet often overlooked skill for lawyersThe role of networking in long-term professional successHow adopting a giver’s mentality leads to stronger professional relationshipsBest practices and common mistakes in networking and relationship-building Key Takeaways:Taking a few minutes to research a common connection before meetings and using the "FORD Method" (Family, Occupation, Recreation, Dreams) leads to more

en

00:31:33

David Ackert: Build Meaningful and Strategic...

BE THAT LAWYER ·

2025/03/24

In this episode, Steve Fretzin and David Ackert discuss:The importance of strategic networkingLeveraging existing contacts for business growthThe role of influence and prioritization in business developmentThe psychology behind relationship building Key Takeaways:Attendees should prioritize learning about others, finding strategic partners, and providing value instead of aggressively selling, as networking is about relationships, not transactions.Rather than amassing connections, professionals

en

00:31:57

Kyle Harbaugh: Fixing the Hiring Crisis in Law Firms...

BE THAT LAWYER ·

2025/03/20

In this episode, Steve Fretzin and Kyle Harbaugh discuss:Challenges in law firm business operationsThe importance of business strategy in law firmsHiring and leadership in law firmsLeveraging AI and technology for growth Key Takeaways:Many attorneys excel in legal practice but struggle with business management because law school does not prepare them for running a firm, resulting in inefficiencies and unnecessary stress.Most law firms lack a clearly defined and well-communicated vision, leading to

en

00:35:25

Dennis Meador: Winning at Marketing and Personal...

BE THAT LAWYER ·

2025/03/17

In this episode, Steve Fretzin and Dennis Meador discuss:How lawyers can market themselves effectively in an increasingly competitive industryThe role of personal branding in helping attorneys differentiate themselves from competitorsWhy podcasting is a valuable tool for business development and client acquisitionAdapting to changing trends in SEO, social media, and content marketing Key Takeaways:Most potential clients check out a lawyer’s website before making contact, so their online presence

en

00:32:04

Blake Strautins: How Lawyers Can Improve Time...

BE THAT LAWYER ·

2025/03/13

In this episode, Steve Fretzin and Blake Strautins discuss:The importance of business development for lawyersHow accountability and culture shape a law firm’s successTime management and delegation for legal professionalsPersonal and professional growth in legal leadership Key Takeaways:Building connections early with strategic partners, attorneys, and clients creates long-term opportunities, referrals, and career growth.A workplace culture that holds team members accountable improves productivity,

en

00:30:33

Mina Haque: Navigating Solo Practice and...

BE THAT LAWYER ·

2025/03/10

In this episode, Steve Fretzin and Mina Haque discuss:Overcoming challenges in growing a law practiceThe impact of digital tools on professional successEssential skills lawyers need beyond legal expertiseThe mindset shifts necessary for entrepreneurial success Key Takeaways:Solo law practice has become significantly more accessible due to virtual offices, law practice management software, and online marketing, reducing overhead costs and easing client acquisition.Lawyers should resist the temptation

en

00:29:59

Belle Walker: The Lawyer’s Guide to Delegation,...

BE THAT LAWYER ·

2025/03/06

In this episode, Steve Fretzin and Belle Walker discuss:Why law firms struggle with inefficiencies and miscommunicationThe impact of unclear roles and accountability gaps in law firmsHow legal technology and AI are changing law firm operationsWhy structured processes are essential for business growth and client satisfaction Key Takeaways:Lawyers often assume their team understands their expectations, but without clear and explicit communication, misalignment can lead to inefficiencies, missed

en

00:33:26

Nicola Hobeiche and Shereen El Domeiri: Inside the...

BE THAT LAWYER ·

2025/03/03

In this episode, Steve, Nicola, and Shereen discuss:Building strong relationships between in-house and outside counselThe importance of business acumen in legal practiceNetworking and business development for lawyersAdapting to the evolving legal industry Key Takeaways:Outside counsel should recognize that in-house lawyers often make rapid decisions with limited information and need concise, actionable legal guidance rather than long memos.Many lawyers lack business literacy, making it harder for

en

00:32:24

Mike Chastaine: How to Master Your Time and Build a...

BE THAT LAWYER ·

2025/02/27

In this episode, Steve Fretzin and Mike Chastaine discuss:Managing time effectively and focusing on high-value tasksLaw firm growth and business developmentThe psychology of productivityWork-life balance and self-improvement Key Takeaways:Prioritizing control over your daily schedule is essential because, rather than trying to manage time itself, lawyers should focus on managing their actions by scheduling focused work blocks, minimizing distractions, and ensuring that key priorities are

en

00:27:59

Bruce La Fetra: The Client Whisperer’s Playbook in...

BE THAT LAWYER ·

2025/02/24

In this episode, Steve Fretzin and Bruce La Fetra discuss:The importance of understanding your best clientsMarketing strategy for law firms in a competitive landscapeThe difference between experts and advisorsThe power of client testimonials and validation Key Takeaways:The best clients are not only more profitable but also easier to work with, as they buy faster, pay more, and create fewer headaches, making them essential for long-term business growth.Law firm marketing should shift from

en

00:31:53

James Rodgers: Rethinking Workplace Diversity for the...

BE THAT LAWYER ·

2025/02/20

In this episode, Steve Fretzin and James Rodgers discuss:Evolution and confusion surrounding DEI in the workplaceHuman nature’s role in shaping workplace dynamicsAI and automation as the next diversity challengeManaging generational differences in the workforce Key Takeaways:DEI has repeatedly risen and fallen as activists and organizations redefine it, creating confusion over its true purpose.The next diversity challenge extends beyond human differences to integrating AI, robotics, and automation

en

00:27:50

Saja Raoof: The Introvert’s Advantage: Networking,...

BE THAT LAWYER ·

2025/02/17

In this episode, Steve Fretzin and Saja Raoof discuss:Introversion in professional networkingBuilding a legal practice as an introvertManaging energy and making meaningful connectionsThe role of systems in business development Key Takeaways:Taking intentional breaks during networking events, such as stepping away for alone time, is a crucial strategy for introverts to manage their energy and remain engaged without feeling overwhelmed.Introverts can make networking conversations more comfortable and

en

00:36:41

Jay McAllister: The Next Evolution of AI in Legal...

BE THAT LAWYER ·

2025/02/13

In this episode, Steve Fretzin and Jay McAllister discuss:The evolving role of AI in legal practiceLeveraging AI for business development and marketingEthical and risk considerations when using AI in lawThe future of legal technology and the rise of agentic AI Key Takeaways:Many law firms have shifted from traditional keyword-based legal research to AI-powered tools that analyze case law and provide curated, context-aware results, significantly reducing time spent on research.Insurance carriers and

en

00:29:07

Ken Hardison: KPIs, Systems, and Business Strategies...

BE THAT LAWYER ·

2025/02/10

In this episode, Steve Fretzin and Ken Hardison discuss:Growing a law firm that runs independently and becomes a sellable assetBuilding relationships and giving value firstUsing structured processes and key metrics to drive predictable growthMentorship, collaboration, and shared expertise Key Takeaways:A law firm can only be sold for real value if it operates independently, maintains a steady case pipeline, and tracks performance through key metrics, ensuring buyers see it as a sustainable business

en

00:27:57

Chuck Andrews: The Mental and Business Foundations of...

BE THAT LAWYER ·

2025/02/06

In this episode, Steve Fretzin and Chuck Andrews discuss:Challenges in making law firms and businesses scalable and saleableStrategic and mental preparation for business transitionsUnderstanding client needs as a driver for business growthOvercoming personal barriers to achieve professional success Key Takeaways:Many lawyers fail to create saleable practices because they don’t view their firms as scalable assets, instead focusing solely on leveraging personal skills.Emotional and psychological

en

551 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...