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PODCAST

Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems

business marketing

All Episodes

24:05

Build Your AI Content TEAM | OmniTEAMS Challenge

Strategy with Sally ·

2025/06/04

In this Week 1 kickoff of the OmniTEAMS AI Challenge, Sally shows you how to build your AI-powered Content TEAM using OmniSAM’s Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and social posts. You’ll also discover how to schedule your content with ease, map out a full month of marketing in just a few clicks, and stay on-brand while letting AI do the heavy lifting. By the end of this episode, your AI

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04:16

Quick Tip on How to Overcome Sales Objections with...

Strategy with Sally ·

2025/05/30

In this \ Quick Tip episode, Sally breaks down how to confidently overcome sales objections and turn hesitant leads into happy clients. Objections aren’t rejections—they’re opportunities to build trust, listen deeply, and fine-tune your messaging. You’ll learn 9 proven strategies to handle common concerns, from using social proof and highlighting benefits to offering flexible options like payment plans and guarantees. Plus, Sally shares why follow-up is key and how small funnel tweaks can

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47:17

How to Pre-Qualify Leads and Close More Sales with...

Strategy with Sally ·

2025/05/27

Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

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07:04

Quick Tip on Follow-Up That Converts: Mastering the...

Strategy with Sally ·

2025/05/23

Most business owners follow up once or twice — but it actually takes 7 to 12 touchpoints to turn a lead into a paying client. In this episode of Strategy with Sally, we dive into how to build a follow-up system that converts using smart automation. Learn how to nurture leads, close more sales, and create raving fans who buy again and refer others. You’ll discover: Why most businesses lose sales due to lack of follow-up How to use automation to stay front of mind without being pushy The 3 keys

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24:02

Automation Gone Wrong: Mistakes That Are Losing You...

Strategy with Sally ·

2025/05/20

Are your automations quietly sabotaging your business? In this episode, we dive into the most common automation mistakes coaches and service-based entrepreneurs make that turn off potential clients, kill conversions, and create a cold, robotic experience. From misused DMs to clunky email flows, we break down real-world examples and share how to fix them fast—without ditching automation altogether. Tune in to discover: Why “set it and forget it” is killing your customer journey How poorly timed

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07:49

Quick Tip on How to Find the Right Business Mentor to...

Strategy with Sally ·

2025/05/16

Being a business owner isn’t the easy path—it takes grit, clarity, and support. In this episode of Straigth with Sally, we explore why finding the right business mentor can be one of the most transformative steps on your entrepreneurial journey. Sally shares how mentors provide not just strategic direction and insight—but also help you avoid costly mistakes and accelerate your success. Plus, she outlines 9 practical ways to find the perfect mentor, from identifying your goals to leveraging your

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16:53

How Global Headers & Footers Can Boost Conversions...

Strategy with Sally ·

2025/05/14

FREE RESOURCES: eBook: 25 Things You Should Automate in Your Business: omnisam.com.au/25things Watch OmniSAM Demo: omnisam.com.au In this episode of Strategy with Sally, we’re simplifying your website and funnel design with Global Headers and Footers — the secret to building once and using everywhere. If you're tired of editing the same elements repeatedly (or worse, missing key calls-to-action), this one's for you. Sally breaks down what global headers and footers are, why they’re essential for

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07:25

Quick Tip on How to Turn Client Testimonials into...

Strategy with Sally ·

2025/05/09

In this quick tip episode, Sally reveals how to transform client testimonials into powerful marketing tools using the classic “Struggle – Search – Solution” storytelling framework. You’ll learn why storytelling is more effective than generic praise, how to guide your clients to share emotional and relatable experiences, and the exact questions to ask to uncover their transformation. Perfect for coaches and service-based business owners, this episode shows you how to create testimonials that build

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54:40

Tagging Made Easy: Simplify Your Systems using the...

Strategy with Sally ·

2025/05/06

Struggling to manage your business with scattered tags, endless spreadsheets, and Post-It notes? In this episode of Strategy with Sally, learn how to streamline your systems using the OmniWAY™ tagging method — a proven, heart-led approach to organising your contacts, automating follow-ups, and growing your business with ease. Discover how to create a smart, stress-free tagging system, simplify your CRM, and implement our 4-step tagging rules to boost productivity and customer engagement. Perfect for

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06:51

Quick Tip: Know Your Competition – The Secret to...

Strategy with Sally ·

2025/05/02

This quick tip comes from a powerful conversation with business strategist Branden Lark, featured in a previous full episode of Straight Talk with Sally. In this bite-sized insight, Branden breaks down how to identify both direct and indirect competition — because it’s not just about who’s in your industry. You’ll learn how to use a radically honest SWOT analysis, shift into your customer’s mindset, and even do some good old-fashioned secret shopping to find your true edge. Plus: How big brands

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26:44

Unlock the Power of Lifecycle Automation with...

Strategy with Sally ·

2025/04/29

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth. Sally breaks down: The 3 key phases of Lifecycle Automation What really happens at each stage of the customer journey How to create a connected system between sales and marketing A powerful (and budget-friendly) way to boost

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Unlock the Power of Lifecycle Automation with...

Strategy with Sally ·

2025/04/29

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth. Sally breaks down: The 3 key phases of Lifecycle Automation What really happens at each stage of the customer journey How to create a connected system between sales and marketing A powerful (and budget-friendly) way to boost

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06:21

Quick Tip: How Gratitude Can Crush Imposter Syndrome...

Strategy with Sally ·

2025/04/24

In this special excerpt from Straight Talk with Sally, we sit down with Crystelle Topatan—founder of the multi-award-winning business automation agency, Launchy—as she celebrates nearly a decade in business. With 24 years of experience spanning marketing and operations, Crystelle shares hard-won insights from her journey as a solopreneur to a tech industry leader. We dive into choosing your own adventure in business, learning from setbacks, navigating imposter syndrome, and how values like gratitude

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39:32

How to Get More Reviews on Autopilot and Build Trust...

Strategy with Sally ·

2025/04/23

Getting great reviews shouldn’t be a chore—or an afterthought. In this episode of Straight Talk with Sally, you’ll learn exactly how to automate the review process so you can consistently collect social proof that drives sales and builds trust, all while you sleep. Sally covers: Why reviews matter more than ever (and how they boost conversions) The best times and triggers to request reviews automatically How to filter positive and negative reviews and respond with care Ways to showcase

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07:00

How to Wow New Clients and Boost Retention in the...

Strategy with Sally ·

2025/04/16

In this episode of Straight Talk with Sally, we dive into one of the most powerful but overlooked areas of your business: onboarding. Discover why the first 30 days matter most, how to exceed expectations, and how to build a process that boosts retention and client satisfaction. Sally shares: Why overdelivering early is the secret to long-term loyalty Behind-the-scenes strategies her team uses to “wow” clients How to gather and use client feedback to improve your onboarding Real talk on

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09:08

Evergreen Content 101: Boost Visibility, Save Time,...

Strategy with Sally ·

2025/04/15

Wondering why your posts get zero traction? In this episode, Sally breaks down how the algorithm works—and how to use evergreen content to stay visible without burning out. You’ll learn: Why your content isn’t being seen What evergreen content is and why it matters 3 post types every coach needs: inspirational, motivational, and educational How to save hours using automation with OmniSAM Perfect for coaches ready to grow with less hustle and more impact. Stay Connected & Get Exclusive

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05:15

Quick Tip on Transform Your Hustle into a Scalable...

Strategy with Sally ·

2025/04/10

In this quick tip episode of Straight Talk with Sally, we’re cutting through the noise and getting honest about hustle culture in the coaching world. If you're constantly grinding for your next client without a system to scale, this one’s a must-listen. Sally shares why hustle isn’t a long-term business strategy—and how having a proven framework can free you up to do more of what you love: actually coaching. You’ll hear her mission-driven approach to helping coaches turn their knowledge into

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01:25:08

Create a High-Converting Email Welcome Series Using...

Strategy with Sally ·

2025/04/08

Ready to warm up your leads, build trust, and boost conversions through smarter email marketing? In this episode of Straight Talk with Sally, we’re diving into how to use Chloe the Copywriting Wizard—your AI assistant inside OmniSAM—to create a 5-part Indoctrination Email Series that nurtures your audience and gets results. You’ll learn how to craft high-converting emails in minutes, keep your brand voice consistent, and even score how engaged your leads are (from 20% to 100%)—all while saving

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20:35

How to Create a High-Converting Lead Magnet That...

Strategy with Sally ·

2025/04/03

What makes a great lead magnet? It’s not just about giving something away for free—it’s about creating an irresistible resource that gets people to take action. In this episode of Straight Talk with Sally, we break down exactly how to craft a high-converting lead magnet that not only captures emails but also moves potential customers toward a sale. You’ll learn why your lead magnet must solve one clear problem, be easy to consume, and provide enough value that people think, “Wow, I would have paid

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23:04

Website vs. Funnel: What Actually Grows Your Business?

Strategy with Sally ·

2025/04/01

Are you investing time and money into a beautiful website but not seeing the results you expected? The truth is, your website might be holding you back. In this episode of Straight Talk with Sally, we’re cutting through the confusion and breaking down the key differences between a website and a sales funnel so you can make the right choice for your business. If you’re a coach, consultant, course creator, or service-based business owner, you’ll learn the real purpose of a website and why it might not

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536 results

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