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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

13:06

276. Can You Make Money from Writing a Book?

The Launch Lounge Podcast ·

2025/05/29

Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your masterpiece, listen to this episode. I'm breaking down the real ways course creators profit (or don't) from publishing books. Spoiler alert: your book isn't the end product—it's the beginning of a strategic customer journey that leads to your premium offers. 🔥 In This Episode: Discover

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33:06

275. Launch Ads Bombed? Here's Your Unconventional...

The Launch Lounge Podcast ·

2025/05/27

Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K faceplant). But the secret to building a Freedom Empire isn't avoiding failure - it's knowing exactly how to analyze what went wrong and create your comeback strategy. In this episode, I break down the three critical pillars every launch needs to succeed: audience temperature, offer

en

32:20

274. 3 x Your Webinar Sales with This Checklist

The Launch Lounge Podcast ·

2025/05/22

Ready to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on content, but the real magic happens in optimizing critical conversion points throughout your webinar funnel. I'm sharing exactly how to craft irresistible offers, create high-converting webinar titles, boost attendance rates with strategic email sequences, and master that awkward

en

01:11:38

273. How to Build a Highly Engaged Community with Bri...

The Launch Lounge Podcast ·

2025/05/20

Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those working 70-hour weeks with little to show for it isn't about list size or ad budgets. It's about having a proven marketing system that pieces everything together for YOUR audience. Most course creators are drowning in tactical overload while missing the cohesive framework that

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24:43

272. The $2Mil Problem They Didn't See Coming

The Launch Lounge Podcast ·

2025/05/15

Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard. The truth? Ads aren't a miracle

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28:30

271. Split Tests That Double Your Launch Revenue

The Launch Lounge Podcast ·

2025/05/13

Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another. These aren't complex tech nightmares – they're

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01:04:16

270. Launch Team Essentials: Who You Need at Each Stage

The Launch Lounge Podcast ·

2025/05/08

Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launch or ready to scale beyond 6-figures, you'll discover the strategic hiring timeline that maximizes profits while protecting your sanity. 🔥 In This

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24:08

269. Is Your Launch Really Ready for Evergreen?...

The Launch Lounge Podcast ·

2025/05/06

Ready to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀 Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation. Most course creators jump too early into evergreen, wasting thousands on ads targeting cold traffic that simply won't convert. I break down the critical difference between warm and cold

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22:28

268. I Closed My Membership to Build Something Better...

The Launch Lounge Podcast ·

2025/05/01

Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀 Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable Launch Lounge membership after years of success and hundreds of happy students. This wasn't failure—it was evolution. If you've ever felt that nagging

en

23:26

267. Under 1K Subscribers? You Can Still Crush Your...

The Launch Lounge Podcast ·

2025/04/29

Ready to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀 Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down my three-part framework that shows why audience temperature trumps size, how to craft irresistible offers even without fancy marketing skills, and which

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32:26

266. Why You Should Delete Email Subscribers (Yes,...

The Launch Lounge Podcast ·

2025/04/24

Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀 Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results. In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing

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22:50

265. Double the Offers, Not the Burnout: My Stacked...

The Launch Lounge Podcast ·

2025/04/22

Ready to double your launch revenue without doubling your workload? My stacked launch strategy is about to change your entire business. 🚀 Are you noticing engaged audience members who consume all your free content but never buy? You might be sitting on a goldmine without realizing it. In this episode, I reveal how offering a deeper, premium tier alongside your signature course can capture those ready-to-invest students who want faster results and more support - all without creating additional

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41:46

264. Will Your Business Still Work Next Year? Let’s Talk

The Launch Lounge Podcast ·

2025/04/17

Is your online course business one algorithm change away from disaster? 🚀 What if Facebook or Instagram disappeared tomorrow? Would your business survive? Most course creators build their businesses on platforms they don't control, leaving them vulnerable to algorithm updates, iOS changes, and the whims of tech billionaires. In this episode, I reveal how to create a truly resilient online course business that can weather any tech storm without starting over. You'll discover the "own the racecourse"

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50:39

263. The Boring Systems That Give Me 10x More Freedom

The Launch Lounge Podcast ·

2025/04/15

Feeling like everything in your online course business grinds to a halt without you? Time to implement boring systems that create extraordinary freedom! 🚀 Is your calendar packed with meetings while actual work gets pushed to evenings? Are you drowning in team questions and repetitive tasks that anyone could handle? You're the bottleneck in your business - but not for long. I'm sharing the exact framework that transformed my online course business from chaos to peace, giving me 10x more freedom

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29:16

262. From Booked Out to CEO: How I Grew My Agency

The Launch Lounge Podcast ·

2025/04/10

Ready to transform your service business from constant hustle to high-value strategic partnership clients can't live without? 🚀 In this episode, I reveal exactly how I evolved my ads agency from undercharging and overworking to highly sought-after consulting, working only with people I love while delivering better results for clients. Whether you're running a course business, coaching practice, or service-based business, these principles apply to you. 🔥 In This Episode: Discover why niching down

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53:51

261. How to Say No Without Feeling Like a Jerk

The Launch Lounge Podcast ·

2025/04/08

Ready to unlock new levels of energy and growth by mastering the art of saying no to the wrong things? 🚀 As course creators, we often end up trapped in perpetual yes-mode, leaving us feeling overwhelmed and chronically behind. But what if the key to building your freedom empire isn't saying yes to more things, but strategically saying no? In this episode, I'm sharing my powerful three-question framework that helps you protect your focus, honor your boundaries, and build an online business that

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26:18

260. The 5-Email Welcome Series That Converts Like Crazy

The Launch Lounge Podcast ·

2025/04/03

Turn cold subscribers into eager buyers with a simple 5-email welcome sequence that works while you sleep! 🚀 Your subscribers are most engaged right after downloading your lead magnet - that's your golden opportunity! But most course creators either bombard them with everything at once or disappear entirely. Neither works. I'm sharing the exact 5-email framework my students use to build genuine connections, establish expertise, and prime new subscribers for future sales - all without being pushy or

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44:58

259. Still Feel Like an Imposter? Here’s How to Step Up

The Launch Lounge Podcast ·

2025/04/01

Is imposter syndrome keeping you stuck in endless learning mode instead of launching your online course? 🚀 That nagging feeling of not being "expert enough" isn't a sign you're unqualified - it's evidence you're growing! In this episode, I'm sharing my journey from feeling like a complete fraud in my early business days to building a 7-figure company, and how I've learned to dance with imposter syndrome rather than try to overcome it. If you've been undercharging, playing small, or hesitating to

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35:36

258. Course, Coaching, or Membership? Pick the One...

The Launch Lounge Podcast ·

2025/03/27

Ready to end the "courses vs. coaching vs. memberships" debate once and for all? 🚀 Feeling stuck between creating a course, starting a coaching program, or launching a membership? Stop second-guessing and start selling! In this episode, I'll show you how to choose the business model that your audience actually wants to buy. You'll discover the four fundamental factors that determine whether any offer sells, learn exactly when each business model performs best, and create your own decision matrix to

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40:58

257. My Top 3 Takeaways from Alt Summit (Real Talk)

The Launch Lounge Podcast ·

2025/03/25

Is building your online course business leaving you feeling isolated and burnt out? Discover my top 3 mindset shifts from Alt Summit that completely transformed how I approach business, marketing, and self-care. 🚀 After years of pandemic isolation and recovering from burnout, I discovered that sometimes the best ROI isn't measured in dollars. Learn why in-person connections are irreplaceable for course creators, how to ditch the "authenticity" pressure on social media, and why taking time for

en

325 results

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