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PODCAST

Hayley in Higher Ed | Professor at UCCS

Dr. Hayley Blackburn

Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising. She currently teaches classes on professional and technical writing. Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton

education courses

All Episodes

00:38:35

Talking Examples of Bad PR

Hayley in Higher Ed | Professor at UCCS ·

2022/04/15

Recording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples). --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:44:22

Ethics and Leadership Part 2

Hayley in Higher Ed | Professor at UCCS ·

2022/04/14

Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:33:49

Ethics and Leadership Part 1

Hayley in Higher Ed | Professor at UCCS ·

2022/04/12

The audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:47:26

Careers Part 3 | Common Interview Questions in PR,...

Hayley in Higher Ed | Professor at UCCS ·

2022/04/10

A recording from lecture on Friday, April 8 where we workshop and consider common interview questions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:43:28

Career Prep Part 2

Hayley in Higher Ed | Professor at UCCS ·

2022/04/06

This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:48:47

Overview of the Career Demand and Skills in PR and...

Hayley in Higher Ed | Professor at UCCS ·

2022/04/06

Recording from lecture on Monday 4/4/2022. https://www.unco.edu/career/students/find-your-path/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:39:36

Basics of Data Storytelling

Hayley in Higher Ed | Professor at UCCS ·

2022/04/01

Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:52:16

Social Media and PR

Hayley in Higher Ed | Professor at UCCS ·

2022/03/10

Lecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:46:51

Radio and Podcasts in PR

Hayley in Higher Ed | Professor at UCCS ·

2022/03/03

Provided an overview of podcast and radio in the PR toolbox --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

01:29:10

Introduction to Press Events

Hayley in Higher Ed | Professor at UCCS ·

2022/02/25

We review media training concepts and look at examples of press events. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:55:59

Media Training for PR Clients | 2.18.22

Hayley in Higher Ed | Professor at UCCS ·

2022/02/19

This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:51:25

Features of Video News | 2.14.2022

Hayley in Higher Ed | Professor at UCCS ·

2022/02/15

This episode covers the big features of video news and getting PR coverage. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:49:25

Blogs and Newsletters | 2.9.2022

Hayley in Higher Ed | Professor at UCCS ·

2022/02/09

This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:37:37

Pitching to the Press pt. 1 | 2/7/2022

Hayley in Higher Ed | Professor at UCCS ·

2022/02/08

We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen. Slides --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:42:05

Beyond the Press Release | 1.31.22

Hayley in Higher Ed | Professor at UCCS ·

2022/01/31

The recording from Monday's lecture and activity with examples of PR at work in the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:50:13

Walking through the steps of a press release | 1.28.2022

Hayley in Higher Ed | Professor at UCCS ·

2022/01/28

This episode walks through the steps of a press release. You can follow along with the slides. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:50:31

Press Releases #2 | Why and Examples 1.26.2022

Hayley in Higher Ed | Professor at UCCS ·

2022/01/26

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:48:54

Press Releases #1 | 1.24.22 | Public Relations

Hayley in Higher Ed | Professor at UCCS ·

2022/01/24

A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

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00:50:21

Follow Up on Strategic Planning for PR | 1.21

Hayley in Higher Ed | Professor at UCCS ·

2022/01/21

Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

00:46:04

Strategic Planning for PR | Part 1 1.19.2022

Hayley in Higher Ed | Professor at UCCS ·

2022/01/21

This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hylyb/message

en

96 results

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