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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

19:00

Could you acquire your competitors? (Spoiler; the...

The Business of Hearing ·

2024/10/11

As a practice leader, you may have have heard that there’s famously only three ways to grow your practice. Increase the number of patients Increase the average transaction value Increase the frequency of purchase For all intent and purposes, the above is correct. However, there is an alternative method that is growing in popularity in today’s economy. That is, acquiring a competitor. In this episode, I share the specifics of how you can approach and buy a competitor through a creative deal without

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15:57

How to market to physicians in 2024 (the game has...

The Business of Hearing ·

2024/10/04

Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as more of a hinderance, than helpful. The question is, what should you do to win and develop relationships with local physicians? In this episode, I share exactly what's working right now, how one of our Inner Circle members ran a campaign with a 25% response-rate (it generated meetings with 1 in every 4 physicians) and I explain why physicians refer to

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11:46

The Biggest Marketing Bang for Your Buck in 2024 -...

The Business of Hearing ·

2024/09/27

Every future hearing aid wearer in your community can be split into one of 5 phases. The challenge is, most marketing/advertising focuses on talking to people in the wrong phase (which becomes a blood-bath of fighting big-budgeted groups/chains). In this week’s short and training-focused episode of the Business of Hearing Podcast, I show you exactly where to focus your attention to get the biggest bang for your marketing buck. Genuinely, you can spend $5,000 in this area and get a bigger long-term

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17:41

How to handle and manage stress as an overworked...

The Business of Hearing ·

2024/09/20

This one is a little direct, and personal ... ... there's no market strategies or ways to grow your practice. Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner. If you find yourself stressed often, then this one is for you. It's honest, raw and a little emotional. == Learn more at www.orange-gray.com

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09:42

How to attract high-quality patients by understanding...

The Business of Hearing ·

2024/09/13

Are you looking for a one night stand or a marriage? Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing. You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions. In this episode, I share exactly this

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16:50

Apple's finally arrived - here's what to do

The Business of Hearing ·

2024/09/10

Well, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids. But what does this mean? How will it impact the future of the industry and how should you respond? In this episode, I share my hot take. What are your thoughts?

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16:26

The 4 private practice value propositions to stand...

The Business of Hearing ·

2024/09/06

Why should somebody choose you over all other options available to them? That's the question that you need to answer. In this episode of the Business of Hearing podcast, I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with. If you're a hearing care leader, pay special attention towards the end as I share the

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24:12

The blueprint to escaping patient care to work ON...

The Business of Hearing ·

2024/08/30

This may be a controversial one ... . .. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-off activities where you're working ON the practice. The best way to do this is to escape patient care, whether just one day per week or full-time. In this episode, I share the lessons we can learn from the E-Myth that can be applied to help your practice to grow in maturity, and the many lessons you'll bump into a long the way. == Want more? Visit

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13:37

Stop being priced shopped with this pricing adjustment

The Business of Hearing ·

2024/08/23

Are you seeing a similar trend? Are more and more patients visiting you, asking for prices, then going elsewhere? Are you and your providers having to justify your prices and articulate how you differ? Is the topic of Costco and competitors coming up more often? You’re not alone. You can blame the economy You can blame politics Or you can blame the weather. But I think it’s something much bigger than that, and it’s something within your control. In today’s episode of the Business of Hearing

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24:02

WTF (Where to Focus) as a Practice Leader in 2024

The Business of Hearing ·

2024/08/16

Can you sense it? We're on the brink of significant change. It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving. In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind. We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups

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15:41

The kryptonite to manufacturer-owned chains

The Business of Hearing ·

2024/08/11

If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale. They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your

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35:41

Growth Through Acquisition with Dr. Leah Guempel |...

The Business of Hearing ·

2024/08/01

Dr. Leah Guempel has an incredible story! From starting as an audiologist and jumping straight into private practice, she has since grown through acquisition by buying two (large) practices in the past 4 years. In this episode, Dr. Leah shares her story, how she achieved this and some of the biggest lessons from her journey of building a group of high-performing practices.

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54:40

Buy Back Your Time as a Practice Leader with Dan Martell

The Business of Hearing ·

2024/07/26

It was a pleasure to have Dan Martell join as part of the Inner Circle Book Club. If you're unfamilar with Dan's work, he is the bestselling author of “Buy Back Your Time” and the #1 growth coach for business owners in the world. He is also the founder of Martell Ventures, a portfolio of companies that makes over $100M in revenue. In this interview, he joined Phil M Jones to discuss the practical ways that busy practice leaders can buy back their time, better train their team and ensure that every

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18:25

The Marketing Lessons That You Can Borrow from Prime...

The Business of Hearing ·

2024/07/18

Have you ever had a Prime Hydration drink? Of course you haven't - you're not 14 years old! However ... When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B. But how did they do it? Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice.

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01:02:22

How This Husband & Wife Team Have Built an Incredible...

The Business of Hearing ·

2024/07/11

Wow. What an interview. Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - the husband & wife team behind Hearing & Balance Doctors in Utah and Nevada. Their practice is incredcible, the staff culture they have built is insanely strong and the work that they do within their communities is some of the best that we've ever seen. In this episode, they share how they define a high-performance practice, and what you can do to grow

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21:21

How to Maximize The Valuation of Your Practice (The 5...

The Business of Hearing ·

2024/07/04

Do you know how much your practice is worth? And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ultra desirable to a potential buyer? Well, in this episode, I'm sharing the 5 big areas that you should focus on to maximize your valuation. This includes the obvious ones ... like your EBIDA, but also 4 ways to increase the multiple applied to your practice by a buyer. Enjoy!

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18:41

5 Ways to Use ChatGPT (Artificial Intelligence) In...

The Business of Hearing ·

2024/06/27

How are you using ChatGPT in your practice? If your answer is: I'm not Writing copy For fun Then you're missing out. In this episode, I share 5 ways that you could be utilizing this FREE tool in your practice to buy you back more time, build effeciences and be your personal assistant. With your time being so valuable in growing your practice, these little hacks may just help you to find hours of extra time each week to work ON your practice. Enjoy!

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17:43

How Restaurants Set "Perfect Buying Conditions"...

The Business of Hearing ·

2024/06/20

What wine options do you have for your patients? 🍷 I’m joking (kind of). Because, there’s a lesson that you can borrow from restaurants to enhance the profitability of your practice. Let me explain ... As many of us know, restaurants make VERY good margin on wine. Although we all have a ceiling for what we’d pay for a beer, or a spirit, wine can often be bought for a low cost and sold at a premium (based on illusion, age and the exotic backstory). As a result, restaurants intelligently

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23:01

Weird and Unique Physician Marketing Strategies 😱

The Business of Hearing ·

2024/06/13

In this episode, we explore "Weird and Unique Physician Marketing Strategies". Join our host, Oli Luke as we uncover some of the most unconventional and surprising marketing techniques used by hearing care professionals to attract and retain patients. From eye-catching social media campaigns to offbeat community engagement tactics, we bring you the creative strategies that have helped audiologists stand out in a competitive market. Whether you're a seasoned audiologist or just starting your journey

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20:49

Front Desk Mastery (Have Your Front Desk Listen to...

The Business of Hearing ·

2024/06/06

In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of an initial phone call with a busines 95% of the people participating said that if the first phone call to a company is not handled properly, then they would be unlikely to buy from that business. But worst of all, the survey found that the least tolerant people were those over the age of 55 who shared that an unsatisfactory phone call would lead to

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208 results

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