x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Online Digital Marketing Today

The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing

business marketing

All Episodes

14:41

Landing Local Clients: The Attention-First Method

Online Digital Marketing Today ·

2025/01/20

This Deep Dive Podcast, "The Attention First Method," ( a guide shared by David California) presents a strategy for local marketing agencies to acquire clients without cold-calling. The core concept involves showcasing local businesses on the agency's social media, providing genuine value by increasing their visibility. This builds trust and relationships, naturally leading to client conversations and long-term partnerships. The method details a step-by-step system including spotlight creatio...

en-us

17:38

Mastering Marketing Efficiency with the 80/20 Rule

Online Digital Marketing Today ·

2025/01/16

This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing, which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities, such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability ...

en-us

7:22

"Super Fans" book review by Pat Flynn

Online Digital Marketing Today ·

2025/01/13

Pat Flynn's Super Fans book advocates for cultivating a loyal customer base who become brand advocates, not just buyers. The book emphasizes building genuine relationships to foster long-term engagement and support. Flynn provides actionable strategies for connecting with audiences, offering unique experiences, and creating a sense of community. This approach, the book argues, generates powerful word-of-mouth marketing and brand loyalty far exceeding the impact of paid advertising. Ultimately...

en-us

8:41

AI and the Future of Digital Marketing

Online Digital Marketing Today ·

2025/01/10

This episode of Online Digital Marketing Today explores the impact of artificial intelligence (AI) on digital marketing.The first two sources analyze how AI is automating tasks, improving data analysis, and personalizing campaigns, ultimately changing job roles but not eliminating the need for human marketers. The third source focuses on how small marketing teams can leverage AI tools like ChatGPT, Hootsuite, and others to enhance efficiency, reduce costs, and improve campaign quality, u...

en-us

25:18

The Start Of 2025 and a Review Of "Big Goals" by...

Online Digital Marketing Today ·

2025/01/09

I thought that this subject was perfect for the start of a New Year. Caroline's approach is quite unique and is worth following. Please take the time to listen and if you enjoyed this episode please subscribe to our channel.Caroline Adams Miller's book, Big Goals, offers a science-backed approach to goal setting, contrasting with traditional methods. The book introduces the BRIDGE methodology, emphasizing "good grit" and a shift from performance to learning goals. It differentiates between pe...

en-us

19:07

2025 State Of digital Marketing

Online Digital Marketing Today ·

2025/01/06

This Podcast Deep Dive analyzes the impact of artificial intelligence (AI) on digital marketing in 2024 and forecasts its continued influence in 2025. It examines key trends such as the rise of short-form video, the importance of first-party data, and the ethical considerations surrounding AI. The sources detail how AI is revolutionizing personalization, content creation, and automation in various marketing channels, including email, social media, and search engine optimization (SEO). Further...

en-us

10:52

Google Reviews: Building Your Online Reputation

Online Digital Marketing Today ·

2025/01/05

LOCAL REVIEWS ON GOOGLE BUSINESS PROFILE (GBP) AREN’T JUST A NICE BONUS—THEY’RE A MAJOR TRUST SIGNAL. WHEN POTENTIAL CUSTOMERS SEARCH FOR SERVICES LIKE YOURS, THEY’LL SEE YOUR AVERAGE STAR RATING AND SKIM THROUGH REVIEWS RIGHT AWAY. IF THEY LIKE WHAT THEY SEE, CHANCES ARE THEY’LL BOOK AN APPOINTMENT OR MAKE A PURCHASE. IF THEY SENSE TROUBLE, THEY’LL MOVE ON TO YOUR COMPETITOR IN TWO CLICKS OR LESS.HERE’S A CRAZY STAT: **91% OF CONSUMERS** SAY THEY REGULARLY READ ONLINE REVIEWS BEFORE BUYING O...

en-us

14:14

Mastering AI Prompt Engineering for Marketing - Review

Online Digital Marketing Today ·

2024/12/27

Adriano Damiao's Mastering AI Prompt Engineering teaches users how to write effective prompts for AI tools like ChatGPT. The book covers various prompt types, including basic informational, creative idea generation, Chain of Thought (CoT), and Reasoning and Correction (ReAct) prompts, showing how these improve AI-generated content. The text highlights the benefits for digital marketing agencies, such as increased efficiency, enhanced creativity, improved content quality, and better campaign o...

en-us

15:49

Robert Cialdini's Influence: Mastering Persuasion in...

Online Digital Marketing Today ·

2024/12/24

Listen in as my podcast team summarizes Robert Cialdini's six principles of persuasion from his book, Influence: The Psychology of Persuasion. The hosts explain each principle—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—with relatable business examples. The script aims to teach listeners how to ethically apply these principles to improve their marketing and build stronger customer relationships. Practical applications are emphasized throughout, makin...

en-us

29:42

100M Leads: A Review and Actionable Guide by Alex...

Online Digital Marketing Today ·

2024/12/19

Alex Hormozi's 100M Leads book offers a practical framework for lead generation and business scaling. The core principles involve identifying target audiences, crafting compelling offers, and utilizing owned, earned, and paid media channels. Hormozi stresses low-cost testing, high-value content creation, and hyper-targeted advertising, emphasizing automation and data-driven decision-making for efficient lead conversion. This podcast (based on his book) advocates for a mindset of abundance, ra...

en-us

15:47

Master Sales Prospecting: Proven Techniques for Success

Online Digital Marketing Today ·

2024/12/15

Discover the ultimate guide to sales prospecting with our latest podcast episode. We break down five powerhouse methods—inbound prospecting, social media outreach, referrals, networking, and outbound marketing to supercharge your prospecting efforts. Learn how to leverage cutting-edge tools like marketing automation, position yourself as an industry thought leader, and reconnect with former customers to maximize your sales potential.This episode blends traditional tactics with modern, di...

en-us

12:03

Prospecting for Digital Marketing Agencies

Online Digital Marketing Today ·

2024/12/11

This podcast episode from "The Online Digital Marketing Today Podcast" and "The Digital Edge" focuses on client acquisition for digital marketing agencies. The hosts present cold email outreach and LinkedIn prospecting as the two most effective methods. The episode details how to execute each method effectively, emphasizing personalization and value, while also outlining common mistakes to avoid. Practical examples and helpful tools are provided for both approaches. The overall message stress...

en-us

16:45

3 Meta Ads Strategies Direct To Consumer Brands Are...

Online Digital Marketing Today ·

2024/11/30

This podcast highlights are from Customers.ai which details three effective Meta ad strategies for direct-to-consumer (DTC) brands. The strategies emphasize audience-centric creativity, authenticity and realness, and visual storytelling to create engaging ads. The article provides examples of successful DTC brands implementing these strategies and offers actionable tips for improving ad performance. It also promotes Customers.ai's services for website visitor identification and marketing auto...

en-us

13:05

Is Facebook Better Than LinkedIn For B2B Advertising?

Online Digital Marketing Today ·

2024/11/27

The provided source for this podcast is an article arguing that Facebook can be a valuable platform for B2B advertising despite its limitations. While LinkedIn is often considered the gold standard for B2B marketing, the article posits that Facebook's vast user base and high engagement levels make it a viable alternative, especially for scaling campaigns. The author acknowledges the challenges associated with Facebook's targeting capabilities, but offers practical solutions to overcome these ...

en-us

11:09

Cracking the Code of Persuasion

Online Digital Marketing Today ·

2024/11/22

David Deutsch's Inner Circle is a copywriting and marketing program offering training and mentorship. The program features video lessons, coaching, and access to experienced copywriters like John Carlton. Members gain insights into effective copywriting techniques, including understanding audience psychology and identifying patterns in successful messaging. The program emphasizes practical application and promises to help members improve their copywriting skills and sales results. A variety o...

en-us

24:07

17 Ways To Find Consulting Clients

Online Digital Marketing Today ·

2024/11/16

In this Online Digital Marketing Today's episode the team offers seventeen different methods for consultants to acquire new clients, encompassing both online and offline strategies. They review suggesting for building local alliances, leveraging Google Business Profile listings and Yelp profiles, and participating in local events and networking groups to reach potential clients. The podcast also emphasizes the importance of online marketing techniques such as LinkedIn and Facebook outreach, c...

en-us

15:09

2024 GENERATIVE AI MARKETING INDUSTRY REPORT

Online Digital Marketing Today ·

2024/11/13

This podcast, created upon reviewing a report compliments of Social Media Examiner, is a survey of over 1,250 marketers who utilize generative artificial intelligence (AI) in their work. It explores the current trends in AI adoption, including how often and for how long marketers use these tools. The report also investigates the various ways marketers are using AI for content creation, such as generating ideas, writing drafts, editing content, and coming up with titles. Furthermore, it examin...

en-us

15:24

eBook Review: Social Media Marketing Success

Online Digital Marketing Today ·

2024/11/11

This deep dive excerpt is from the eBook "Social Media Marketing Success" by Web Design Imagineers. It provides tips and strategies for effectively using social media to enhance business success. This review of the eBook covers topics such as optimizing social media content for different platforms, building a brand presence, and creating engaging marketing campaigns. It also emphasizes the importance of establishing credibility through consistent high-quality content, responding to audience q...

en-us

18:48

ChatBots - How To Use On Facebook

Online Digital Marketing Today ·

2024/11/08

In this Podcast provides a special report on Facebook Messenger Marketing. The discussion outlines how to create and implement a successful chatbot strategy for businesses. It covers key elements such as customer FAQ integration, automated greeting development, designing a chatbot character, integrating with Facebook Live, and promoting the chatbot through advertising. The report also addresses the importance of customer security and educating users on the chatbot's capabilities.Chatbots can ...

en-us

16:15

Buyer Personas: How to Gain Insight into Your...

Online Digital Marketing Today ·

2024/11/05

“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customers to uncover their motivations, challenges, and decision-making processes, which are used to build actionable buyer personas. These personas are then used to refine messaging, content, sales strateg...

en-us

106 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...