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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

28:40

The Future of Social Media and Marketing: What to...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/11/19

What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025. I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online. If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you! In this

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37:04

Creating Community-Driven Events with Kristina Bartold

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/11/12

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard sell.”

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38:03

Social Media CPR with Peg Fitzpatrick

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/11/05

Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week? In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in to

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44:36

Grow Your Email List with Free and Paid Bundles with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/10/29

Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you’re just wondering if it’s even worth the effort? You’re definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who’s practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra “wow” factor and how kicking it off with a free bundle can supercharge your email list. Kate and I dive into the nitty-gritty of using bundles as a

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24:29

Dark Social: What is it + How it’s Affecting Your...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/10/22

Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually is). It’s the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments. In this episode, I break down what dark social actually is, why it’s on the rise

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40:21

Breaking the Mold in Branding with Chloé Nwangwu

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/10/15

Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized. Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond

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40:53

Growing a Newsletter Without Social Media: Building...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/10/08

Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!) In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱 Tune in for: How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable

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47:15

Marketing Your Business During an Election Year with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/10/01

Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone. In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness. Ever wondered if your brand should speak up on social issues? Or if it’s cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff,

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53:07

The No-Nonsense Guide to Pitching Yourself for...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/09/24

Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real

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44:47

Blogging Isn’t Dead—Here’s How to Make It Work for...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/09/17

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place. Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and

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27:15

Rage-Baiting: The Viral Tactic You Need to Avoid

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/09/10

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting. As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can

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37:40

Marketing Through a Pivot

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/09/03

I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way. Plus, I'm planning some exciting future

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24:25

Instagram’s Link in Bio: End of an Era or Just Evolving?

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/08/27

Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now. Tune in to stay ahead of the game and learn how to roll with these changes without the stress. This Episode Was Made Possible By: Sked

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43:14

Threads Success Strategies with Melissa Litchfield,...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/08/20

Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads

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25:17

Instagram Threads: The Good, The Bad, and The Ugly...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/08/13

It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algorithm quirks, this episode covers it all. In this episode of the podcast, I talk about: How Threads fosters personal connections The refreshing ad-free

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32:06

Ignite Your Marketing with Curiosity with Emily Aborn

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/08/06

What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you’ll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and

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37:41

Unlocking the Secrets of Business Automation with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/07/30

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and

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57:52

Marketing Automation Secrets from the Experts with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/07/23

Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline. From

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26:43

Mindful Marketing Shortcuts to Increase Your...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/07/16

If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the

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31:01

Crush Your Content with Smart Marketing Automation

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/07/09

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how

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