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PODCAST

Responsive Lab Podcast

Virtuous Software

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we"re exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.

business non-profit

All Episodes

36:14

Episode 10: Microsoft’s Lessons for Nonprofits with...

Responsive Lab Podcast ·

2025/01/14

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member, Erin McHugh Saif.Erin begins by sharing her background, which includes experience working for big tech companies such as Blackbaud, Salesforce, and TIBCO. Next, Erin explains the nonprofit side of Microsoft and how philanthropy has helped to shape Microsoft over the years when it comes

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46:38

We Are For Good’s Keys to Successful Nonprofits

Responsive Lab Podcast ·

2024/12/31

In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good.They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one’s organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this

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30:15

S1 E8: The Giving Experience Research Study with...

Responsive Lab Podcast ·

2024/12/17

In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause. Included in the conversation are OneCause’s CMO, Karrie Wozniak, and Director of Corporate Communications, Sarah Sebastian. Together, Karrie and Sarah share details from the 5th edition of OneCause’s Giving Experience Research Study—a report that highlights the latest social giving trends in

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28:00

S1 E7: Fundraising Trends & the Power of Leading Up...

Responsive Lab Podcast ·

2024/12/03

In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by industry leader, Trent Dunham, for an exciting conversation about the world of modern fundraising and how to become effective leaders in an ever-changing nonprofit landscape. Trent begins by dissecting some of the large-scale (or macro) trends in fundraising today, and lists some of the struggles that nonprofits may be facing in our current economic climate, highlighting some tools that they can

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32:13

S1 E6: “What the Fundraising?” A Look at Mallory...

Responsive Lab Podcast ·

2024/11/19

In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast What the Fundraising, Mallory Erickson, for an exciting conversation about the evolution of fundraising – plus, a sneak peak of Mallory’s new book, What The Fundraising?Mallory begins by discussing the common obstacles faced by fundraisers today, and how to overcome them using strategies that Mallory explains in detail in

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31:30

S1 E5: How to Make Every Donor Feel Like a Major...

Responsive Lab Podcast ·

2024/11/05

In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen, for a discussion about nonprofit fundraising and how to give donors a better giving experience. They dive into the current climate of fundraising and discuss what it means to create a major-donor like strategy. They take an in-depth look at the ‘responsive’ part of Responsive Fundraising and talk about what it really means to be personal

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38:50

S1 E4: Scaling Your Nonprofit with Taylor Shanklin

Responsive Lab Podcast ·

2024/10/22

In this episode of The Responsive Lab, Carly Berna and Stephen Boudreau team up with nonprofit expert Taylor Shanklin for a lively deep dive into the art of scaling a nonprofit organization.Together, they unpack what growth truly means, explore how it differs for smaller organizations versus larger ones, and tackle the common hurdles that can keep nonprofits from reaching their full potential. Taylor shares real-world examples of what growth can—and should—look like, along with

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34:03

S1 E3: Virtuous’ First-Ever Benchmark Report with CEO...

Responsive Lab Podcast ·

2024/10/08

In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report! Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships. Gabe discusses the 7 crucial KPI’s (Key Performance Indicators) included in Virtuous’ benchmark report – Gross Donor

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45:25

S1 E2: Turning Fans into Donors: Making the Nonprofit...

Responsive Lab Podcast ·

2024/09/24

Welcome to the Responsive Lab, your new favorite podcast where innovation and impact collide to transform the nonprofit world! In this episode, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, bring in special guest, Justin McCord of RKD Group. Justin is an industry-leading marketer, with more than a decade of guiding commercial and nonprofit organizations to success. Tying in Justin’s background in the sports industry, Carly and Stephen highlight the value exchange

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40:22

S1 E1: Dana Snyder’s Guide to Expanding Your Monthly...

Responsive Lab Podcast ·

2024/09/10

Welcome to Episode 1 of “The Responsive Lab,” the podcast where innovation and impact converge to transform the nonprofit world! In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don'ts of achieving a healthy monthly donor program. Dana Snyder is the Host of Missions to Movements and Creator of the Monthly Giving Mastermind. She’s also the author of the upcoming book Monthly Giving

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9:31

S1 E0: Welcome to The Responsive Lab!

Responsive Lab Podcast ·

2024/09/02

Welcome to "The Responsive Lab," your new favorite podcast where innovation and impact come together to transform the nonprofit world. Brought to you by Virtuous, this podcast explores how nonprofits can harness technology to supercharge donor engagement and make a lasting impact.In this introductory episode, your hosts—Carly Berna, Director of Product Marketing, and Stephen Boudreau, Vice President of Brand—introduce themselves and share what inspired the creation of this

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45:26

The Evolving Landscape of Community Giving

Responsive Lab Podcast ·

2024/01/23

This week Jeff Conn, Co-CEO of NPact, and Gabe Cooper, CEO of Virtuous, join the conversation to discuss the evolving landscape of community-based giving, particularly focusing on the rise and significance of Donor-Advised Funds (DAFs) and the role of community foundations. Historically, community foundations have played a key role in philanthropy but are now facing challenges and competition from commercial DAF providers. What can we learn from the rise of donor-advised funds to

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49:44

Always On: A Holistic Approach To Digital Donor...

Responsive Lab Podcast ·

2023/12/19

What is your year-round brand message for your nonprofit? Most nonprofit marketing is about the offer - what we are asking a person to give. Yet the commercial space spends consistent time and resources on brand marketing. What does your organization believe in or stand for, what do you do, and what are the stories that showcase the world you are working to build?Responsive nonprofits are adopting marketing automation strategies and tools to maintain relevance and deepen

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23:36

How Marketing Automation Accelerates Philanthropic...

Responsive Lab Podcast ·

2023/11/16

This episode was originally featured on The NonProfit Voice Tech Series hosted by Mark Becker editorial advisory board member for NonProfit PRO. Spreadsheets can quickly become overwhelming for nonprofit marketers — and even if you think they’re working for your organization, you might be surprised by how much more organized and streamlined your efforts could be. That’s where marketing automation comes into play to remove administrative duties from your

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41:18

Generosity Reimagined: Helping Without Hurting with...

Responsive Lab Podcast ·

2023/11/08

In a world that is constantly changing, our generosity must also evolve. If we want to have a positive, long-lasting impact on local communities, we must rethink the ways we’ve traditionally addressed their needs. Dr. Bertrhude Albert will challenge you to dig deep and reimagine the ways we give and engage with those in need. She will share her personal story of how she found herself hurting those she intended to help in Haiti and how she uses that vivid experience to bring radical

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36:49

The Downstream Impact Of Changing Technology Live...

Responsive Lab Podcast ·

2023/10/24

The Virtuous team was onsite with the team at Mel Trotter Ministries, witnessing their work at the forefront of battling homelessness through community partnerships and innovative solutions. The organization adopted Virtuous CRM and Responsive Fundraising as both a technology solution and a strategic mindset shift to how they operate as a team and deliver their programs. And the results they’ve seen are transformational - including a 31% increase in overall individual giving

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43:52

The Most Important Ingredient In Donor Retention with...

Responsive Lab Podcast ·

2023/08/29

Donor retention is broken. This is no surprise to anyone who has worked in the nonprofit industry for any length of time. Despite all the best practices tactics about sending thank you cards, making phone calls, investing in new technology, etc. – the average donor retention rate seems to be stuck around 45%. I n a brand-new research endeavor analyzing both the donor retention performance and the donor experience of 212 nonprofit organizations, the team at NextAfter has begun

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21:24

Practical Donor Engagement Insights: Top 3 Takeaways...

Responsive Lab Podcast ·

2023/08/22

This week we are featuring a conversation from The Beacon Podcast hosted by Lighthouse Counsel’s Director of Business Development, Ryan Woroniecki. This conversation with Ryan and our very own Erik Tomalis, Director of Business Development at Virtuous, have a follow-up conversation to the last episode’s discussion on the Giving USA 2023 report. Tune in for a thought-provoking discussion on the practical donor engagement insights learned from the Giving USA 2023 Report

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60:26

Data-Driven Insights from the Giving USA Report 2023

Responsive Lab Podcast ·

2023/08/18

Earlier this summer, the results came in from the Giving USA 2023 report, showcasing the current state of the philanthropic sector. In this conversation, nonprofit leaders across the sector gathered to discuss 2022’s biggest headlines, as well as what we can expect in 2023 in the current fundraising climate. The following nonprofit leaders joined us to discuss the biggest issues facing the nonprofit sector: Jason Wyssmann, SVP of Technology and Data Analytics at HonorHealth

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48:09

The Social Return On Investment: 8 Reasons Why We...

Responsive Lab Podcast ·

2023/08/08

Responsive nonprofits harness measurement and data to increase generosity for their mission. A critical data point is measuring the short, mid, and long-term impact of your programs and showcasing to donors the power of the impact they create. John Mark Vanderpool, Co-Founder of Social Impact Solutions, shares his expertise and 8 reasons nonprofits should measure their impact. He’ll walk you through how to leverage technology to utilize impact data and communicate that impact

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169 results

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