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PODCAST

Rebrand 100: The Podcast Series

Rebrand 100: The Podcast Series is a deep dive into the evolving world of branding—where creativity meets culture, and strategy drives connection. Hosted by Edmund Manasan, brand strategist and CEO of ASTIGS Design Inc. (ADInc.ca), this 100-episode series explores what it really takes to build, rebuild, and future-proof a brand in today’s fast-moving landscape. Each episode expands on a theme from the Rebrand 100 daily newsletter campaign, offering richer insights, real-world case studies, and

business

All Episodes

00:07:02

Episode 14: The Psychology of Branding: How...

Rebrand 100: The Podcast Series ·

2025/07/23

In an economic downturn, your brand’s biggest asset isn’t your product. It’s your perception.In Episode 14 of Rebrand 100: The Podcast Series, Edmund Manasan unpacks the psychology of branding – how trust, emotion, and positioning drive purchasing decisions when stakes are high.You’ll learn how brands across Canada responded during the U.S. tariff crisis, how emotional safety nets build loyalty, and why clarity in messaging and brand identity matters more than ever when wallets tighten.Whether

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00:07:02

Episode 13: Why Your Brand’s Story Is More Powerful...

Rebrand 100: The Podcast Series ·

2025/07/22

What separates a brand people remember from one they scroll past?It’s not the logo. It’s not the features. It’s the story.In Episode 13 of Rebrand 100: The Podcast Series, Edmund Manasan unpacks one of the most underestimated tools in branding: storytelling.From Taylor Swift’s record-breaking Eras Tour to brands like Liquid Death and Feastables, this episode dives into how narrative builds loyalty, sparks connection, and sets great brands apart from the rest.Whether you’re a founder, marketer, or

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00:06:52

Episode 12: The Biggest Branding Mistakes (And Why...

Rebrand 100: The Podcast Series ·

2025/07/21

What do you get when a YouTuber builds a brand more strategic than Fortune 500 companies?A masterclass in clarity.In this episode, Edmund Manasan breaks down five of the most common branding mistakes we see in business today – and how MrBeast, aka Jimmy Donaldson, has flipped the branding playbook and come out on top.Whether you’re a founder, creative, or CMO, this episode is your crash course in what not to do and how to fix it.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In |

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00:07:53

Episode 11: The Story So Far: Our Rebrand in Real Time

Rebrand 100: The Podcast Series ·

2025/07/18

What happens when a brand agency realizes it’s outgrown its own identity?In this special behind-the-scenes episode, host Edmund Manasan shares the real story of how ASTIGS Design Inc. went from a traditional branding agency to a fully embedded Creative-as-a-Service (CaaS) partner – and how the Rebrand 100 campaign became the vehicle for that transformation.This isn’t about trends or tools. It’s about alignment. Identity. And the grit it takes to rebuild while still in motion.Produced by ASTIGS

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00:09:06

Episode 10: 2025 Branding Forecast: What’s Next?

Rebrand 100: The Podcast Series ·

2025/07/17

We made it to Day 100. But this isn’t the end – it’s the beginning of what’s next.In this milestone episode, we deliver a forward-looking field guide for brand builders navigating 2025. We’re not talking trends for trend’s sake, we’re talking hard-won insights, cultural signals, and real shifts already reshaping the branding landscape.If you're a founder, creative director, strategist, or marketer asking “Where is all this going?” — this episode is your compass.At ASTIGS, we call it

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00:09:39

Episode 09: AI-Built Brands: Gimmick or the Future?

Rebrand 100: The Podcast Series ·

2025/07/16

Can a brand exist without a human behind it? Without a founder, a face, or even a story?In this episode, we takes you into the uncanny world of AI-built brands – synthetic identities powered by prompts, run by avatars, and launched without a human in sight. From AI influencers to founderless startups, we’re asking the big question:Is this the future of branding, or just a passing gimmick?Because branding without belief might be fast, but is it sustainable?Produced by ASTIGS Design Inc. –

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00:08:20

Episode 08: Brand Ethics in the AI Era: Where Do We...

Rebrand 100: The Podcast Series ·

2025/07/15

AI can write your copy, narrate your ad, generate testimonials, even replicate your voice. But just because it can, does that mean it should?In this episode, we dive into the ethical gray zones facing brand teams today. From synthetic influencers and undisclosed automation to AI-generated content that mimics humanity a little too well, we explore the urgent question: Where do we draw the line between innovation and manipulation?Because in 2025, brand trust isn’t built by being clever, it’s built by

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00:07:54

Episode 07: Micro-Brands, Macro Impact: The Rise of...

Rebrand 100: The Podcast Series ·

2025/07/14

Forget mass reach. In 2025, the boldest moves in branding are coming from the smallest players.In this episode, we unpack the rise of the Small Giant – micro-brands with deep conviction, sharp identity, and cult-like resonance. With AI at their side and soul at their core, these brands are reshaping what impact looks like in a post-scale world.From skincare startups to artisanal studios, this is your blueprint for building trust, not just traffic – and why clarity now trumps size.Produced by ASTIGS

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00:07:19

Episode 06: The Return of Community: Why Human...

Rebrand 100: The Podcast Series ·

2025/07/11

In the age of automation and AI, there’s one thing technology still can’t replicate: real human connection.In this episode, we explore the resurgence of community as the most powerful – and often overlooked – pillar of modern branding. While AI helps us scale content and streamline systems, only people can create the kind of resonance that builds loyalty and trust.We’re talking about how brands are moving from campaigns to conversations, from impressions to relationships, and why belonging is the

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00:09:10

Episode 05: Can AI Really Be On-Brand? Voice, Tone &...

Rebrand 100: The Podcast Series ·

2025/07/10

AI can mimic your tone. It can learn your phrasing. It can write entire emails and blog posts in your style. But here’s the big question:Can it really be on-brand?In this episode, Edmund Manasan explores the tension between speed and soul in the age of AI. We dive into what makes brand voice more than just syntax — and why tone, conviction, and creative memory still belong to the humans behind the brand.Because voice isn’t just a feature. It’s your fingerprint.AI can help you scale. But if you

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00:08:31

Episode 04: The Future of Content Creation: Human +...

Rebrand 100: The Podcast Series ·

2025/07/09

The future of content isn’t human vs. AI — it’s human + AI.In this episode, host Edmund Manasan breaks down what it really means to co-create with machines. We’re in a new era of content: not one where tools replace us, but where they challenge us to level up.AI can generate drafts, visuals, and edits faster than ever — but only humans bring context, taste, and conscience. And that’s the difference between content that’s functional… and content that feels.At ASTIGS, we treat AI as a tool — not a

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00:08:54

Episode 03: Personalization at Scale: The New...

Rebrand 100: The Podcast Series ·

2025/07/08

You know that email that uses your name… but still feels like it was blasted to 10,000 people? That’s personalization gone wrong.In this episode, Edmund Manasan pulls apart one of the most misused — and misunderstood — buzzwords in branding today: Personalization at scale.Because true personalization isn’t just inserting someone’s name into a field. It’s context. Timing. Tone. Empathy. And at its best? It makes a brand feel like it knows you — not just your data.At ASTIGS, we use AI to support

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00:08:52

Episode 02: The Rise of AI Creatives: Should...

Rebrand 100: The Podcast Series ·

2025/07/07

AI can now design logos, storyboard videos, write scripts, and even deliver pitch decks that look like they came from a caffeine-fueled junior designer. So where does that leave you?In this episode, Edmund Manasan explores the existential question every creative is now asking:Am I still needed — or am I replaceable?Spoiler: you’re needed. But only if you evolve.Produced by ASTIGS Design Inc. — Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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00:03:58

Episode 01: Branding in the Age of AI: What Changes,...

Rebrand 100: The Podcast Series ·

2025/07/04

Welcome to Rebrand 100: The Podcast Series — a daily, unfiltered chronicle of rebuilding a creative agency from the inside out.In this premiere episode, host Edmund Manasan kicks off with a topic that’s transforming every corner of the creative industry: Artificial Intelligence. But this isn’t another hype piece. It’s a reckoning... and a reminder.What’s changing?Speed is now table stakes. Personalization is expected. Content is endless, yet connection is rare.What’s not?Story still matters. Voice

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