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PODCAST

Experience-Focused Leaders

Alex Shevelenko

Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished

business entrepreneurship

All Episodes

01:13:25

23 - Enhancing the Buying and Selling Experience with...

Experience-Focused Leaders ·

2023/11/07

Your host, Alex Shevelenko, talks with the CEO, Host, and Head Coach of Categorynauts, Mark Organ. Mark Organ is a firm believer in the power of customer advocacy. Firstly, customers should feel like part of the team, this sense of identity and connection can turn them into "superheroes" for the brand. Secondly, it's crucial to show customers the impact they're making on the company. Lastly, companies should help their customer advocates prosper in their personal and professional lives. This can be

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29:49

22 - From Operational Roles to Marketing Genius:...

Experience-Focused Leaders ·

2023/10/31

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She started in operational roles, running contact centers and field forces, which allowed her to understand customer interactions and employee needs. This

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56:13

21 - Understanding Growth as a Function within...

Experience-Focused Leaders ·

2023/10/24

Your host, Alex Shevelenko, talks with the Co-Founder and GP of HyperGrowth Global Partners, Guillaume "G" Cabane. As the "godfather of growth," Guillaume's approach to growth and how he helps teams transition from relying on tried and true methods to embracing experimentation. Guillaume comes prepared with a bag of tricks based on his past successes but gradually encourages teams to take more risks and try new things. The concept of growth as we know it today originated from B2C platforms like

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58:29

20 - Revolutionizing Video Collaboration for Content...

Experience-Focused Leaders ·

2023/10/17

Your host, Alex Shevelenko, talks with the Co-Founder and CEO of Scenery, Mike Folgner. Mike's journey began at Stanford Business School, where he started his first company, Jump Cut, founded in 2005, focused on video sharing and allowed users to share videos without the need for downloading. This was a revolutionary concept at a time when video was primarily shot on film. With the idea of bringing digital sharing to video. Inspired by the success of photo-sharing platforms like Shutterfly.Mike saw

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51:58

19 - IBM's Winning Formula: Client-Centric Approach...

Experience-Focused Leaders ·

2023/10/12

In this episode, your host Alex speaks to Sales with Marketing Business Agility & OKRs Master Coach at IBM, Anthony Coppedge. Anthony, a leader in global digital sales at IBM, discusses his approach to enterprise sales and how he is driving agility at IBM. He emphasizes the importance of a client-centric approach, learning from failures, and adopting a servant leadership mindset. Anthony also shares the five values they promote at IBM: respect, openness, courage, empathy, and trust. Alex and

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54:51

18 - Navigating the Business Landscape with the...

Experience-Focused Leaders ·

2023/10/03

Your host, Alex Shevelenko, talks with the VP at Platform Ecosystem of HubSpot, Scott Brinker. Joining us today is the godfather and one of the biggest influencers in the MarTech Community, Scott Brinker — the VP of Platform Ecosystem at HubSpot! Scott Brinker has over 20 years of experience at the intersection of marketing and software. He is the creator and editor of the Chief MarTech blog. He is also the founding Program Chair of the MarTech Conference and author of the book “Hacking Marketing:

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48:56

17 - A Journey Through the Insurance Technology...

Experience-Focused Leaders ·

2023/09/26

Your host, Alex Shevelenko, talks with the Co-Founder, CEO, and Managing Partner of Alchemy Crew, Sabine VanderLinden. Alchemy Crew validates corporate venturing activities for established market players to yield successful collaborations and partnerships. They deploy commercialization frameworks to accelerate the most effective engagement with FutureTech growth ventures. They do so to create long-term sustainable impact, turning emerging threats into an unfair advantage.Alchemy Crew doesn’t leave

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42:13

16 - Cracking the Code: Achieving Product-Market Fit...

Experience-Focused Leaders ·

2023/09/21

Your host, Alex Shevelenko, talks with the Founder of Lookout, Kevin Mahaffey. Lookout Cloud Security Platform is the only cloud-native solution that delivers zero trust security by reducing risk and protecting your corporate data on any device, any app, and any location. With a centralized dashboard and unified policy framework, Lookout helps you consolidate vendors for endpoint security and cloud security.Lookout's mission is to secure and empower productivity in a privacy-focused world, where

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43:16

15 - The Art of Building Rapport and Using Humor in...

Experience-Focused Leaders ·

2023/09/20

Your host, Alex Shevelenko, talks with the Vice President and General Manager of NWS, Glenn Poulos. Established in 2012, NWS is a technology infrastructure solutions provider committed to helping companies of all sizes build the connected world of today and tomorrow. From custom connectivity, kitting, logistics, telecom infrastructure materials, and test and measurement solutions, their goal is to develop and deliver solutions for what the world needs next.NWS's cable solutions showcase cutting-edge

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52:01

14 - Revolutionizing B2B Sales in a Post-COVID...

Experience-Focused Leaders ·

2023/09/14

Your host, Alex Shevelenko, talks with the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies, Mark Osborne. Working with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last20 years, Modern Revenue Strategies knows the importance ofsystem-basedsolutions for growth; using data and technology for Revenue Systems thatattractthe right customers,Accelerateopportunities through the Pipeline, andActivateclients for

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51:36

13 - Navigating Markets and Relationships for Growth...

Experience-Focused Leaders ·

2023/09/13

Your host, Alex Shevelenko, talks with the board member, strategic advisor, and investor in early-stage technology companies, Steve King. A five-time CEO with many exits to boot and now sits on the boards of exciting companies. Known as a pioneer in the field, Steve is not only a mentor and investor but also a friend. Steve's perspective is truly inspiring. His advice is to stay calm and put things into perspective, actively involving oneself and taking control of the situation rather than being a

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53:01

12 - The Most Effective Strategy for Software...

Experience-Focused Leaders ·

2023/08/24

Your host, Alex Shevelenko, talks with the Operating Partner of OpenView Venture Partners, Kyle Poyar. OpenView was founded in 2006 on a mission to improve people’s working lives. They invest in the best expansion-stage software companies and then work hard to help those companies become market leaders. OpenView has raised a total of $2.4 billion across its seven funds. OpenView exclusively invests in software companies at the expansion stage.OpenView targets seven to nine new investments per year,

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54:18

11 - Driving Business Growth Through People-Centric...

Experience-Focused Leaders ·

2023/08/23

Your host, Alex Shevelenko, talks with Aaron Au. Aaron co-founded SuccessFactors, a company that became a global leader in cloud-based HR software. It went public in 2007 and was later sold to SAP for a staggering $34 billion. Aaron also served as the president of SAP Gem Collaboration Division, boasting over 50 million subscribers.Aaron is a true pioneer in the software as a service (SaaS) revolution, and his journey offers invaluable insights for anyone interested in the world of tech startups and

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54:03

10 - Turning Your Marketing Into Dollars with Wharton...

Experience-Focused Leaders ·

2023/08/17

Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader. Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management. He is a winner of the Frances and

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56:29

9 - Mastering Effective Marketing Communication...

Experience-Focused Leaders ·

2023/08/16

Your host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann. Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses, and universities.Ben ran the Digital Natives Group for 10 years. The group started as a small town

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57:26

8 - Turning Your Customers Into Your Biggest...

Experience-Focused Leaders ·

2023/08/10

Your host, Alex Shevelenko, talks with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to help empower their employees to make transformational outcomes.They help customers win by making data easy

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45:50

7 - Crafting Compelling Stories in Startups and Show...

Experience-Focused Leaders ·

2023/08/03

Your host, Alex Shevelenko, talks with Founder, Investor, Artist, and Inventor, Blaine Graboyes. Blaine is a category pioneer, an idea-stage investor, and an advisor, as well as an artist and inventor. He has nearly 30 years of experience launching and commercializing innovations in the technology, media, and gaming industries. Blaine holds multiple patents for his innovations and inventions primarily focused on skill-based games and video game gambling.To learn more about Blaine's work, click HERE

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50:04

6 - Where You Go for Software: Reach Your Peak with...

Experience-Focused Leaders ·

2023/07/27

Your host, Alex Shevelenko, talks with the Founder and CEO of G2, Godard Abel. G2 is the largest and most trusted software marketplace. More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences

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58:12

5 - Cultivating Connection, Ownership, and...

Experience-Focused Leaders ·

2023/07/20

Your host, Alex Shevelenko, talks with the CEO of Overdose Digital, Paul Pritchard. Overdose Digital has envisaged a global Digital Commerce Anti-Agency with enterprise capability. Overdose Digital provides a complete suite of Digital Commerce services with the capability to deliver across the full functional needs of high-performing B2C & B2B retailers. Their Service Pillars are all led by noted industry experts, and their Client Success process ensures clients have unfettered access to talent

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01:10:18

4 - Hyping Up Idea-Driven Businesses with MicroFame...

Experience-Focused Leaders ·

2023/07/13

Your host, Alex Shevelenko, talks with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. AtMicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can

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83 results

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