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PODCAST

Experience-Focused Leaders

Alex Shevelenko

Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished

business entrepreneurship

All Episodes

37:02

18 – From Design Sprints to Boardrooms: Turning...

Experience-Focused Leaders ·

2025/12/19

Your host Alex Shevelenko welcomes Iliana Oris Valiente, a multidisciplinary innovator at Accenture who sits at the intersection of emerging technology, human-centered design, and capital investment. With experience bridging startups, large enterprises, and family offices, Iliana helps organizations turn insights into measurable business impact, foster innovation, and unlock growth opportunities.In this conversation, Iliana talks about the challenges enterprises face when adopting new technologies,

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34:37

17 – Your Documents Speak Louder Than You Think

Experience-Focused Leaders ·

2025/12/05

Your host Alex Shevelenko welcomes Stephan Kuhnert, co-founder and co-CEO of Empower, a software suite that helps organizations create consistent, professional, and on-brand content across Microsoft 365. With clients ranging from global enterprises to Microsoft itself, Stephan has spent years helping teams save time, boost productivity, and ensure every document, presentation, or spreadsheet reflects their brand and builds trust.In this conversation, Stephan talks about the challenges companies face

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45:20

16 – Why leaders shouldn’t be the smartest person in...

Experience-Focused Leaders ·

2025/11/28

Your host Alex Shevelenko welcomes Kevin Lee, a digital marketing pioneer who has spent decades helping companies grow revenue through sharper execution rather than inflated budgets. Before Google existed, Kevin was already building the technology and tactics many teams still rely on today. He co-founded Didit, scaled it into one of New York’s leading agencies, authored four books, and built nonprofit initiatives like Giving Forward, raising millions for social causes along the way.In this

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01:20:44

15 – Show, Don’t Tell: Donna Griffit on Breaking...

Experience-Focused Leaders ·

2025/11/21

Your host Alex Shevelenko welcomes Donna Griffit, a globally recognized corporate storyteller who has helped hundreds of startups and Fortune 500 leaders raise more than $1.5B by clarifying their narratives and showing the true value behind complex ideas.Together, they discuss why visual storytelling is the key to breaking through noise, especially in industries where information is dense, regulated, and difficult to understand. Donna explains why people don’t connect with text-heavy content and how

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52:36

14 – From Armani to Regenerative Cotton: Federico...

Experience-Focused Leaders ·

2025/11/14

Your host Alex Shevelenko welcomes Federico Marchetti, the entrepreneur who reshaped luxury retail by founding Yoox Net-a-Porter, a public company later sold in a transaction valued at $6 billion. Today, Federico serves on the board of Giorgio Armani and leads large-scale initiatives in digital innovation and regenerative sustainability.Together, they explore how creativity and business discipline can coexist at scale—and why this combination is the real competitive edge for brands navigating rapid

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31:39

13 – The Human in the Loop: Why Great Marketing Still...

Experience-Focused Leaders ·

2025/11/07

Your host Alex Shevelenko welcomes Randy Wootton, a seasoned revenue leader and CEO whose career spans leadership roles at Microsoft, Salesforce, RocketFuel, Percolate, Seismic, and Maxio. Together, they explore how AI is reshaping go-to-market strategy and what it takes to build enduring organizations in a time of rapid technological change.Drawing from decades of experience driving growth and orchestrating major acquisitions and exits, Randy shares how leaders can balance innovation with

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48:59

12 – What Leadership Looks Like When Trust Is Your...

Experience-Focused Leaders ·

2025/10/31

Your host Alex Shevelenko welcomes Erik Carlson, President and CEO of Notified, a leading technology partner for investor relations, public relations, and communications professionals. Together, they explore how leaders and companies can turn content into trust—and trust into measurable business impact.With more than 15 years of experience across private equity, M&A, and strategic finance, Erik shares why trust is the most valuable business currency and how consistent, authentic storytelling

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01:58:16

11 – Owning the Problem: Christopher Lochhead on Why...

Experience-Focused Leaders ·

2025/10/24

Your host Alex Shevelenko welcomes Christopher Lochhead, a three-time public company CMO, best-selling author of Play Bigger, Niche Down, and The Existing Market Trap, and host of Follow Your Different. Together, they explore what most businesses get wrong about growth, positioning, and innovation.Known as the godfather of category design and often called the Gordon Ramsay of business, Christopher doesn’t sugarcoat the truth. He explains why the idea that “the best product wins” is the biggest lie

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58:06

10 – Rewriting the Rules: Innovation and Brand...

Experience-Focused Leaders ·

2025/10/17

Your host Alex Shevelenko welcomes Haider Alleg — strategist, entrepreneur, founder of Kaiju Marketing, and GP at Allegory Capital — to explore how innovation thrives even in the most regulated industries. With over 20 years of experience helping pharma, healthcare, and compliance-driven sectors evolve, Haider shows that following the rules doesn’t mean sacrificing creativity or connection.In this conversation, Haider shares why the old playbook no longer works (“You can’t say, ‘It’s bad, but it’s

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38:01

9 – From Trulia’s $3.5B Exit to Virta Health:...

Experience-Focused Leaders ·

2025/10/03

Your host Alex Shevelenko welcomes Sami Inkinen — Co-Founder of Trulia and CEO of Virta Health — to discuss what sustains leaders beyond the big milestones. After scaling Trulia to a $3.5 billion IPO, Sami discovered that while he had trained his body and educated his mind, he had never truly trained his inner world. That realization sparked a 12-year practice that reshaped how he leads, motivates teams, and builds lasting companies.In this conversation, Sami shares why authentic leadership

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53:19

8 – Mind Movies for Leaders: Persuade, Inspire, Connect

Experience-Focused Leaders ·

2025/09/26

Your host Alex Shevelenko welcomes Melissa Reaves — Founder and CEO of Story Fruition — to discuss why stories work outperform data in business communication. Melissa's journey from advertising technology startups to creating her bestselling Mind Movie Method reveals why human brains are wired for narrative over data. In this conversation, she explains the neuroscience behind effective business storytelling, introduces the Wonder Wander Effect that causes audiences to mentally check out, and

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30:26

7 – Content That Sells: Short-Term Ammo, Long-Term...

Experience-Focused Leaders ·

2025/09/19

Your host, Alex Shevelenko, sits down with Aaron Dunn — VP of Marketing at Thoroughpass — to explore the evolving world of interactive content in B2B marketing. Aaron’s career spans from the early days at SnapApp, a pioneer in turning static content into engaging experiences, to leading marketing initiatives that shape how businesses connect with audiences today.In this conversation, Aaron reflects on the challenges of transforming traditional formats like PDFs into dynamic, user-driven journeys and

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01:07:11

6 - From Churn to 95% Retention: The New Agency...

Experience-Focused Leaders ·

2025/09/11

Your host, Alex Shevelenko, sits down with Luke Tobin — serial entrepreneur and investor — to explore how to scale companies with staying power in industries where client loyalty is hard to win. Luke built Digital Ethos into the UK’s fastest-growing marketing agency before its acquisition by Cadastra, where he went on to co-lead EMEA operations with 900 employees and a $50M portfolio serving global brands like Samsung, Unilever, and the NHS.Today, as founder of Tobin Capital, Luke partners with

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36:12

5 – CEO Lessons from Scaling Meetup, Investopedia & More

Experience-Focused Leaders ·

2025/09/03

Your host, Alex Shevelenko, sits down with David Siegel — former CEO of Meetup, Investopedia, and Seeking Alpha — to explore what it takes to lead organizations through growth, reinvention, and successful exits. With 7X and 5X outcomes under his belt, David has guided companies through pivotal transitions while keeping both culture and performance at the center.In this conversation, David shares the leadership principles from his bestselling book Decide and Conquer, including how to make tough calls

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01:05:41

4 – How to Build, Exit, and Build Again: Shane...

Experience-Focused Leaders ·

2025/08/25

Your host, Alex Shevelenko, sits down with Shane Neman — serial entrepreneur, venture capitalist, and real estate developer — to explore what it takes to build, scale, and exit businesses across industries. From dropping out of NYU Medical School to founding JoonBug, a nightlife digital events powerhouse, and later creating EZ Texting, the largest business SMS SaaS platform in the U.S., Shane’s journey is anything but ordinary.In this conversation, Shane shares the lessons he’s learned from building

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37:48

3 – The Biggest Myths Holding Back Your Sales Team

Experience-Focused Leaders ·

2025/08/18

Your host, Alex Shevelenko, sits down with Geoffrey Reid — former CEO of Marcus Evans Group and author of Revenue Catalyst: Mastering the Art of Sales — to explore what it takes to build a career from the ground floor to the top of a global organization. Over 25 years in the business world, Geoffrey has honed a deep understanding of revenue generation, leadership, and sales mastery.In this conversation, Geoffrey shares how early experiences shaped his approach to leadership, the lessons he learned

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01:00:52

2 – Nobel Peace Prize Winner Oleksandra Matviichuk:...

Experience-Focused Leaders ·

2025/08/11

Your host, Alex Shevelenko, sits down with Oleksandra Matviichuk — Nobel Peace Prize laureate, Ukrainian human rights lawyer, and head of the Center for Civil Liberties — to explore what it truly takes to defend freedom when the systems around you fail. For over 15 years, Oleksandra has been on the front lines of the fight for dignity, justice, and human rights, earning global recognition from TIME’s 100 Most Influential People list to praise from leaders like Hillary Clinton.In this conversation,

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45:48

1 – From Idea to Impact: How to Make Your Innovations...

Experience-Focused Leaders ·

2025/07/29

Your host, Alex Shevelenko, sits down with Nick Jane, CFA and CEO of IdeaScale, to unpack what it really takes to drive innovation inside large organizations. Nick shares his journey from academia and Wall Street to leading one of the most impactful platforms in idea management. Along the way, he highlights what slows innovation down—bureaucracy, unclear communication, and the loss of creative hunger—and how leaders can design systems that do the opposite.Nick makes the case for passionate teams,

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42:46

63 - From Ideas to Impact: Transforming Innovation in...

Experience-Focused Leaders ·

2024/12/03

Your host, Alex Shevelenko, talks with the CEO of IdeaScale, Nick Jain. Nick shares his journey from quantitative analysis to innovation leadership, highlighting challenges such as idea-collection, evaluation, and implementation. He emphasizes the need for structured processes, effective communication, and resource allocation. The discussion also covers the importance of a cost-benefit framework, the myth of the "eureka moment," and the role of experimentation. Nick introduces IdeaScale's software

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38:49

62 - Understanding the Non-Linear Buyer Journey: A...

Experience-Focused Leaders ·

2024/10/22

Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a

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81 results

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