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PODCAST

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento

Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age

business marketing

All Episodes

27:40

1246: Forget about EVERYTHING ELSE. This is it.

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/21

Ever feel like you’re waiting for perfect conditions, overthinking every decision, or blaming things outside your control for your lack of progress? This Solo Sunday might just change everything for you. Today, we’re talking about one of the most important traits for entrepreneurial success — high agency — and why it might be the #1 predictor of whether you succeed or stagnate. I’ll share how high-agency thinking shows up in marketing, sales, operations, and mindset… plus real-life examples t...

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32:26

1245: Ditch the AI Hype and Focus on AI Readiness w/...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/20

Tired of the endless hype around AI and ready for a real strategy? This episode cuts through the noise with Brittney Hannah, an AI strategist with a "storytelling soul." She reveals why most AI training programs fail and how true adoption isn't about the flashiest tools, but about building confidence within your team. For wantrepreneurs and entrepreneurs, this episode is a masterclass in how to move from simply talking about AI to strategically integrating it into your business

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34:05

1244: Unleash Your Inner Rebel: The Secret to True...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/19

Tired of the corporate grind and bureaucratic creep? Michael Glatts, a self-proclaimed "corporate survivor," joins the show to reveal how he transformed decades of corporate experience and a passion for improv comedy into a thriving business that re-energizes teams. He shares the power of being a "quietly rebellious" leader and how a 90-minute "Quirkshop" can serve as the pattern interrupt your business needs to unlock innovation. This episode is a must-listen for any

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32:25

1243: How an MIT Astrophysicist Hacked His Own...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/18

In today's episode we sit down with Jake Hartman, an astrophysicist-turned-entrepreneur who transformed his personal struggle with depression into a powerful tech solution. Jake shares his incredible journey from studying neutron stars at MIT and working at Google to building q.buzz, an app designed for longitudinal surveys—or, in simple terms, tracking things over time to see real patterns and progress. This episode is a masterclass in how to turn a personal problem into a scalable business

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33:13

1242: This tattoo artist + death doula reveals how...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/17

In a truly unique conversation, we sit down with Arville Persons, a multidisciplinary artist who bridges the worlds of tattooing and death doula work. Arville shares her profound perspective on entrepreneurship as a spiritual journey, revealing how embracing impermanence, questioning her identity, and dissolving her ego led to a complete and powerful business rebrand. This episode is invaluable for any entrepreneur feeling stuck or misaligned, as Arville provides a masterclass in trusting your

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33:46

1241: How This Founder is Creating "Brain...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/16

Anissa Bouderraoui, a multilingual mom of three and former CFO, shares her journey of transforming a personal passion into LingoCircle, a cutting-edge bilingual education platform. She reveals how she combines live, human-led classes with personalized AI-powered games to create an engaging learning experience for children. This episode is a masterclass for entrepreneurs on how to execute a big idea step-by-step, build a mission-driven company, and strategically navigate both B2C and B2B markets

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31:56

1240: The "Grounded Growth" Secret to Sustainable...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/15

In this episode, we dive deep into the art and science of sustainable business growth with Cody Gillund, the founder of Grounded Growth Studio. Cody breaks down why so many entrepreneurs get stuck in a cycle of random tactics and explains how to build a powerful marketing engine by starting with strategy first. She reveals that things like brand and messaging aren't just "nice-to-haves" you can focus on later—they are the essential foundation for attracting the right customers and

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21:54

1239: NINE unconventional entrepreneurial truths +...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/14

Ever feel like you’re spending too much time planning, overcomplicating, or waiting for the “perfect moment” to act? This Solo Sunday is extra special — it’s the 9th birthday of the Wantrepreneur to Entrepreneur Podcast! I’m sharing nine unconventional entrepreneurial truths I’ve learned from nine years behind the mic — insights that will challenge the way you think about planning, marketing, execution, and even your own identity as a founder. ✨ Why This Matters for You Nine years of running ...

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31:56

1238: The Contractor Who Treats Every Project Like a...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/13

What does it mean to build a business with true care and integrity? Angel Ortiz, founder of Zitro Construction Services, joins us to share his incredible journey from helping rebuild New Orleans after Hurricane Katrina to leading one of the premier construction companies in the region. This episode is a masterclass in turning a crisis into a mission-driven business, honoring a family legacy, and embedding quality into every aspect of your operations. Angel reveals how he navigates difficult client

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35:27

1237: How to be successful in the world of AUDIO...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/12

Ever wonder why some ads get stuck in your head but never make you buy? In this episode, we sit down with Buck Robinson, a serial entrepreneur and audio advertising veteran whose marketing education began with his father, the ad man behind the iconic Ronco brand. Buck cuts through the noise of vanity metrics and shiny new platforms to deliver a masterclass in ROI-driven advertising. He reveals a simple, powerful formula for creating ads that don't just build brand awareness, but actually drive

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33:09

1236: Are You a Leader? This Simple Definition Will...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/11

Tired of feeling like you're constantly fighting fires in your business? This episode is your guide to shifting from a reactive founder to a strategic and confident CEO. Leadership expert Kelly Kienzle joins the show to break down her research on the top three challenges every leader faces today: confusion, reactivity, and burnout. More importantly, she provides a clear, data-backed roadmap to move toward clarity, proactivity, and renewed energy. This episode is packed with tangible tools and

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34:11

1235: AI Isn’t Stealing Creatives' Jobs... It’s...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/10

In this episode, Brian sits down with Roger Baldowski, a 16-year creative industry veteran and founder of Wildcraft, a new kind of creative agency built for the AI era. Roger unpacks why creatives and entrepreneurs shouldn't fear AI, but instead embrace it as a revolutionary tool for enhancing talent, streamlining strategy, and telling more powerful stories. He explains how AI is enabling a shift away from bloated, traditional agency models toward leaner, more collaborative, and highly

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34:02

1234: Are you DATA RICH but INSIGHT POOR? Here's the...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/09

Are you drowning in data from countless dashboards but starving for actionable insights? In this episode, we tackle the all-too-common problem of being "data rich but insight poor." Harsha Mokkarala, a seasoned expert with over 20 years of experience driving 10x revenue growth at companies like Capital One and 2U, breaks down the next evolution of artificial intelligence: agentic AI. He reveals how this technology goes beyond simple prompts to act as a proactive, analytical team member for

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33:47

1233: Setting Revenue Goals That Actually Matter......

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/08

In this powerful episode, Brian sits down with Noelle Curtis, a visionary leader and "connector of dots" who has navigated everything from agriculture and fashion to finance and SaaS. Noelle unpacks the uncomfortable but essential truths about money, mindset, and the universal principles that govern business success, regardless of your industry. This episode is a masterclass in financial discipline, teaching you why your personal budget is the blueprint for your business's success and

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18:13

1232: I lost :-(

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/07

Ever feel like throwing in the towel after just a few losses? This Solo Sunday, I share what buying Powerball tickets taught me about entrepreneurship, persistence, and why most people quit right before their big breakthrough. ✨ Why This Matters for You The lottery might be luck, but the lessons apply to every entrepreneur: How quickly we let early failures discourage usWhy “you can’t win if you don’t play” isn’t just about Powerball—it’s about your businessThe hidden cost of quitting too soo...

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31:19

1231: Using Verifiable Data to Build a Business That...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/06

Ever feel like you're drowning in data but starving for wisdom? In this episode, we sit down with Jeff Lumpkin, a 15-year Microsoft veteran who left the corporate world to build Veritas Maps, a data visualization company on a mission to combat misinformation with truth. Jeff breaks down how he’s making complex data accessible and actionable, transforming overwhelming spreadsheets into insightful, easy-to-read maps. For any entrepreneur or wantrepreneur, this episode is a masterclass in finding

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30:58

1230: The Real Reason SEO Isn't Dead (And How to Win...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/05

Tired of marketing strategies that feel like you're just throwing money at a wall? This episode cuts through the noise with David Black, founder of Ready Set Search. David breaks down his powerful concept of building a "growth engine" for your business, focusing on sustainable, long-term success rather than just short-term wins. You'll learn how to strategically balance the instant gratification of paid ads with the compounding power of modern SEO. David brings a founder's

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33:48

1229: This company is BEATING THE GIANTS while using...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/04

Tired of the soul-crushing complexity of payroll? In this episode, we sit down with Lorenzo Di Stefano, a seasoned entrepreneur who turned his biggest business headache into a revolutionary tech company. After running a multi-location restaurant chain with over 200 employees, Lorenzo experienced the nightmare of manual payroll firsthand—the errors, the time-suck, and the compliance risks. He shares how he channeled that pain into creating GoPayroll AI, an automated platform that saves businesses up

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31:55

1228: The Scalpel vs. The Sledgehammer: How to Break...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/03

In this episode, Brian sits down with Anthony Brown, a second-generation entrepreneur who is revolutionizing a highly technical and niche industry. Anthony shares the incredible story of growing up in his father’s lubrication systems business and how a strategic partnership led him to launch APEX Lubrication, a tech-forward company using machine learning to solve major industrial problems. This conversation is a masterclass in long-term vision, proving that the seeds you plant today can lead to

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34:08

1227: Revenue is a Lie! A CFO's Guide to What Really...

Wantrepreneur to Entrepreneur | Start and Grow Your... ·

2025/09/02

Feeling anxious, guilty, or just plain confused about your business finances? You're not alone. This episode tackles the money taboo head-on with fractional CFO and financial wellness consultant, Kelly Goode. Kelly breaks down why so many entrepreneurs avoid their numbers and how this avoidance is secretly sabotaging their growth. She provides a clear, shame-free path to understanding your finances, moving beyond surface-level revenue goals, and finally building a business that’s not only

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