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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

7:36

#168 Scaling Pains: When Growth Goals Don’t Match...

Dental Marketing Goat ·

2025/04/30

Want to grow your dental practice with more new patients but feel stuck? In this episode, Gary Bird breaks down the top three operational systems that every dental office must optimize to support true dental growth. Learn how phone coverage, schedule availability, and same-day treatment systems directly impact your ability to attract and retain patients. Avoid the costly mistake of pouring marketing dollars into a broken infrastructure. Discover how to streamline patient flow, improve convers...

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4:34

#167 The Real Reason You’re Not Growing: Lagging...

Dental Marketing Goat ·

2025/04/29

Most offices don’t realize they’re in trouble until it’s too late. It usually starts small — a budget cut to marketing. At first, nothing seems wrong. Then, the phones slow down. Leads dry up. The front office panics. New patients drop. Production dips. Now you’re scrambling, trying to fix something that broke months ago. The real problem? You’re chasing lagging numbers instead of forecasting. By the time you feel the dip, the damage is already done. If you want to grow, you have to pa...

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7:27

#166 What Happens When Your Superpowers Become Your...

Dental Marketing Goat ·

2025/04/25

What if your biggest strength is also what’s holding your dental practice back? In this episode, Gary Bird explores how dentists' greatest superpowers—like perfectionism, empathy, independence, and competitiveness—can become major roadblocks to growth. Learn how to shift your mindset from clinical excellence to business scalability using proven leadership and entrepreneurial strategies. Discover why applying the 80% rule in your dental business could be the key to sustainable success. This vi...

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9:08

#165 How to Grow Your Office...TODAY!

Dental Marketing Goat ·

2025/04/24

Growth is not easy. If it were, everyone would be doing it. It's especially hard in dental because dentists are busy doing dentistry, and growth becomes a side project. In today's episode, Gary Bird will give you an easy checklist to start growing right away with as little time investment from yourself as possible. Connect with our Host Here ⤵️ Website: https://smcnational.com/ Website: https://thegarybird.com Want to Master The Business Side of Dental and get free resources? Visit ➡️ https...

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5:30

#164 A Dentist Asked: "Should I Outsource My Marketing?"

Dental Marketing Goat ·

2025/04/23

In this episode, Gary Bird tackles one of the most common questions in dental business growth: Should dentists outsource their marketing or keep it in-house? Learn how to decide what tasks to delegate based on your unique strengths, and how strategic outsourcing can accelerate dental practice growth. Gary breaks down a simple framework to help dentists determine whether to outsource marketing, billing, HR, or other critical business functions. Discover how to use remote teams and AI to ...

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3:25

#163 ONE SMALL CHANGE = $10k More Per Day in...

Dental Marketing Goat ·

2025/04/16

In this episode, Gary Bird reveals how one small hiring decision helped a dental practice boost collections by $10,000 a day. Learn how the right front desk or treatment coordinator hire can dramatically increase dental case acceptance and production. Discover why staffing and leadership are key to sustainable dental practice growth. If you're struggling to grow your dental business, this simple change might be the breakthrough you need. Watch now for real-world dental team strategies that dr...

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5:00

#162 The Real Side of Rural Dentistry Marketing

Dental Marketing Goat ·

2025/04/15

In this episode, Gary Bird shares actionable marketing strategies for new dental practices in rural markets. Learn how to grow your dental practice fast with tips on upgrading your office, improving your dental website, and boosting your Google reviews. Discover how to rank higher on Google by setting up your Google My Business the right way. If you're starting a dental practice or looking to stand out in a competitive market, this video is packed with dental marketing insights you can ...

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4:12

#161 Should You Open a Second Practice?

Dental Marketing Goat ·

2025/04/11

Thinking about opening a second dental practice? In this episode, Gary Bird breaks down what every dentist must consider before scaling their dental business. Learn why your second practice often fails without the right systems, leadership, and profitability strategies in place. Discover how to optimize time, retain top talent, and master multi-location growth. This free training, normally $99, reveals five critical areas you must nail to succeed with expansion. Perfect for dentists looking t...

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5:12

#160 Superhero Syndrome: Why You're the Problem in...

Dental Marketing Goat ·

2025/04/08

You opened your practice because you wanted freedom. Freedom with your time. Freedom with your money. Freedom to treat patients how you wanted to. But somewhere along the way, that dream flipped. Now you feel trapped. You're the first one in the office and the last one to leave. You’re answering questions from the front desk, fixing broken systems, double-checking treatment plans, managing upset staff—and by the end of the day, you're drained. Why? Because you're stuck in Superhero Synd...

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13:34

#159 Can You Win Here? A Deep Dive into a High-Income...

Dental Marketing Goat ·

2025/04/07

Today we’re doing a competitive analysis in a city just outside Washington D.C.—a high-income area that’s packed with potential, but also packed with competition. We’re going to walk through a few key things: 1. Income levels – We’ll break down what kind of households live here and what kind of dentistry they’re probably looking for. 2. Competition – How many offices are in the area? Are they marketing well? What services are they pushing? 3. Reputation – We’ll look at what people are s...

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11:47

#158 Would You Rather: Spend $10K on Marketing or Be...

Dental Marketing Goat ·

2025/04/04

Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you more control over your patient base? We’ll dive into key topics like patient acquisition, revenue impact, case acceptance, and long-term practice sustainability. If you're looking for expert insights on dental marketing strategies, insurance participation, and...

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5:05

#157 Underperformers are Killing Your Business!

Dental Marketing Goat ·

2025/04/03

Gary Bird talked with a dentist recently about how underperforming dentists were scaring away amazing team members. He gave a five-step process on how to deal with underperformers. Connect with our Host Here ⤵️ Website: https://smcnational.com/ Website: https://thegarybird.com _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or ...

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8:09

#156 What's the Most Expensive Thing in a Dental Office?

Dental Marketing Goat ·

2025/04/02

What's the most expensive thing in your office? Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year#1 expense for almost every office - Office Rent or Mortgage: $3,000–$20,000+ per month depending on locationCBCT Machine: $70,000–$150,000CAD/CAM Milling Machine: $70,000–$120,000Dental Chair with Delivery System: $15,000–$50,000 eachBusiness & Malpractice Insurance: $10,000–$25,000+ per yearUtilities (power, water, in...

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7:55

#155 "You Sent Me TOO MANY New Patients!"

Dental Marketing Goat ·

2025/04/01

Why Some Dentists Get TOO MANY New Patients? Gary Bird breaks down why some dental practices struggle with too many new patients while others can’t seem to grow. The problem isn’t marketing—it’s operational barriers that keep patients from scheduling. Learn how to remove roadblocks like poor phone answering, long wait times, and low Google review counts to maximize growth. Discover the key to turning marketing success into long-term patient retention and why referrals should be your #1 priori...

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6:39

#154 SAY THIS, NOT THAT: 10 Phone Mistakes that Could...

Dental Marketing Goat ·

2025/03/27

The truth is, most dental teams don’t realize they’re saying the wrong things on the phone... and it’s costing them big time. We’re going to walk through 10 common things your team is probably saying—and then show you exactly how to fix it. Simple swaps, clear scripts, and no fluff. Just practical changes that help you book more patients and grow your practice. If you want your front desk to become a patient-booking machine, this episode is for you. Let’s get into it. Comment below for the sc...

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6:34

#153 How to Turn Your WORST Review into Your BEST...

Dental Marketing Goat ·

2025/03/26

Gary Bird reveals the best strategy for handling negative Google reviews and transforming them into a trust-building asset for your dental practice. Learn the step-by-step process to respond effectively, demonstrate professionalism, and show potential patients that you care. Discover how to acknowledge, empathize, and offer a solution in a way that boosts credibility and prevents future bad reviews. If you’ve ever worried about online reputation management, this video will give you the exact ...

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5:43

#152 Smile Makeover SOP

Dental Marketing Goat ·

2025/03/25

Today, I’m sharing a super helpful 6-page SOP that’ll make sure your office is ready to win at smile makeovers! This resource came straight from Dr. Jacob Berger Smile Makeover course—it’s packed with the same systems he uses to consistently get results. Want the SOP for free? Drop a comment below and I’ll send it your way. Also—stick around till the end of the show because I’ve got a bonus for you… You’ll get: - A Smile Makeover Checklist - A Treatment Presentation Checklist These two ...

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4:38

#151 Why Your Dental Ads Aren’t Bringing in New...

Dental Marketing Goat ·

2025/03/21

Gary Bird breaks down exactly how long it takes to see a positive return on investment (ROI) with Google Ads and how much dentists should budget for marketing. Learn why ROI in dentistry is different from e-commerce, the biggest mistakes that kill your ad performance, and what factors—like phone answering, treatment coordination, and patient retention—impact your results. Whether you're spending $3K or $30K per month on Google Ads, this video will help you set realistic expectations and maxim...

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2:37

#150 The #1 Reason Your Dental Office Isn't Growing!

Dental Marketing Goat ·

2025/03/20

Gary Bird reveals the #1 reason dental offices struggle to grow, and it’s not what most dentists expect. Leadership is the biggest factor in scaling a successful dental practice, yet many dentists get stuck focusing solely on clinical work while neglecting their team’s development. Learn why strong leadership, accountability, and consistent training are essential for improving case acceptance, marketing ROI, and front desk conversions. If you want to increase new patients and grow your dental...

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3:55

#149 AI in Dental Marketing: Game-Changer or Overhyped?

Dental Marketing Goat ·

2025/03/19

Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making the biggest impact—improving call handling and patient conversions. If you're wondering how to use AI for your dental practice's marketing strategy, this episode covers what works, what doesn’t, and what’s coming next. Connect with our Host Here ⤵️ Webs...

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230 results

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