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PODCAST

As Built

Brian Jones and Patience Jones

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you"ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and

business marketing

All Episodes

09:19

Setting Expectations for Communications Tools -...

As Built ·

2024/02/28

Internal communications channels have changed substantially over the past 20 years. We’ve gone from phone calls and intra-office memos to emails, texts, group messaging like Slack, internal e-newsletters, and video conferencing – not to mention tools like Google Docs and Workfront with ancillary messaging capabilities. Without guidance from firm leadership on which channel should be used for what, you’re at risk for a lot of miscommunication. One person may think the best place to note a deadline

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10:14

Lies We Tell Ourselves: Set it and Forget it -...

As Built ·

2024/02/21

In this very dramatically named episode, we examine the lie we all want to believe: that marketing is something that you can set and then forget about if you can just find the right tools/agency/message. We look back at how we came to be sold this lie and how it’s altered our views of what we have to do to have successful marketing. Most importantly, we identify the ways to get away from this dangerous mindset. Highlights The ironic origins of our “set it and forget it” beliefs about marketing

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12:13

Too Many Meetings - Episode 56

As Built ·

2024/02/14

Patience and Brian Jones discuss the issue of “too many meetings” in a firm or workplace setting. They emphasize the need to establish a balance in creating meetings that do not overburden the schedule or diminish work morale. They point out that excessive meetings can lead to a culture that inadvertently necessitates meetings for every scenario, including follow-up meetings and recapping meetings, which may consume employees' entire workday. They advise firm leaders to calculate the financial cost

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09:03

Simply the Best (At What You Do) - Episode 55

As Built ·

2024/02/07

With apologies to Tina Turner and Schitt’s Creek, in this episode we talk about the importance of focusing on what you do (simply the) best. This isn’t about indulging yourself or finding your bliss; it’s about identifying the thing that you could do in your sleep, the thing that causes people to search you out, and the thing that keeps them coming back. Once you’ve identified This Thing, marketing, sales, and delivery of your work become much easier. Highlights Why what you do best matters What

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14:42

Tech Stack: Web Hosting - Episode 54

As Built ·

2024/01/31

Patience and Brian Jones delve into the topic of website hosting, discussing its importance, features, and how it often gets overlooked due to its technical nature. They stress the vital role of a website as the first point of contact people have with a firm, and the importance of reliable web hosting in ensuring continued accessibility. They also advise listeners to analyze the backup process offered by the hosting plan, the ability to set up an offline backup, and the possibility of accessing a

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10:20

Checkup: Project Closeout Checklist - Episode 53

As Built ·

2024/01/17

In the latest installment of our checkup series, we cover what marketing and promotion items you need to collect at the time a project closes out. Yes, you can always collect them later, but you risk information not being able to be found or the people who worked on the project have forgotten or moved on. The assets you need are vital for your website, social media, and future RFPs. We walk through what you need to collect so you don’t have to remember. Highlights The importance of project closeout

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12:53

Lone Wolf Syndrome - Episode 52

As Built ·

2024/01/10

"Thank God for me." - Jennifer Lawrence as Rosalyn Rosenfeld in American Hustle Do you frequently feel like you're the only one who can do [fill in the blank]? Do you worry about what would happen if you weren't available? Do you loathe working in groups and suspect that no matter what people promise, they won't deliver? Congratulations! You probably have Lone Wolf Syndrome. In this episode, we discuss what it is, why it's bad for your business, and how to work through it. Highlights How to

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12:23

Message in a Bubble - Episode 51

As Built ·

2024/01/03

You've got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It's easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. Over time, you can inadvertently end up living in a marketing bubble. In this episode, we talk about how to recognize if that’s happened and how to change

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15:05

New Year's Resolution Pressure - Episode 50

As Built ·

2023/12/27

The New Year can be a time of renewal, clean slates, and motivation. Frequently, though, it can also be a time of pressure to DO MORE! BE MORE! BE BETTER! It’s hard to feel like you’re doing enough when it seems like everyone around you has miraculously improved tenfold overnight. And for those who do set and achieve lofty goals, the pressure to sustain them for another 11.5 months can be overwhelming. In this episode, we unpack the internal and external pressures of the New Year, and how to use

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14:28

The Selfish Green Character Who Stole Marketing -...

As Built ·

2023/12/20

In this episode, we’re getting into the holiday season by thinking about that selfish green character who shall not be named lest we infringe on someone else’s trademark. Is your marketing also selfish? Do you talk only about yourself and how accomplished you are? Is everything on your terms? Whether it ended up this way because you were short on time or didn’t realize how the marketing was coming across, you’re living in the realms of that certain green character. We explore why that’s harmful to

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20:21

The Balanced Practice - Episode 48

As Built ·

2023/12/13

This isn’t the episode about “leading a balanced life” (whatever that means to you). Instead, we’re talking about whether your practice itself is balanced - what that means, how to assess your practice, and what to do if it’s not in balance. We dive into the three aspects of a balanced practice: The Work, Marketing and Sales, and Firm Culture. When each one is taking up the time and effort it should, no more and no less, your firm will grow with ease. If your practice is out of balance, here’s how

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19:04

Zen and the Art of Marketing Maintenance - Episode 47

As Built ·

2023/12/06

If you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you. With so much data readily available, it’s easy to become consumed with constant check-ins and worries about hourly shifts in performance. For B2B businesses with longer sales cycles, though, this can lead to bad business decisions made on faulty assumptions about future performance. There’s a time to act quickly, and there’s a time to allow things to unfold and follow your long-term strategy - and

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10:59

Checkup: CRM - Episode 46

As Built ·

2023/11/29

This episode kicks off the new “Checkup” series, where we discuss things that need, well, a checkup. Hosts Patience Jones and Brian Jones discuss how to maintain your Customer Relationship Management (CRM) system. While it would be nice if a CRM never had to be maintained and ran on autopilot, that is not (yet) the way things work. We discuss what needs to be checked on and how often, and how to keep the checkup process from creating more work. Highlights: The limitations of CRMs and why

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18:04

As Built Interview with Brent Buck

As Built ·

2023/11/15

Brent Buck, Principal of Brent Buck Architects, talks with host Brian Jones about the evolution of his career from Project Architect at Tod Williams Billie Tsien Architects to founding his own firm and pushing the boundaries of architecture through design and material choices. He explains how the firm’s work is driven by a desire to take on new problems that haven’t been solved, and how this led to the design of Frame 122, a five-story residential building in Cobble Hill, Brooklyn made from

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13:04

When Everyone Is a Marketer - Episode 44

As Built ·

2023/11/08

Most likely, everyone in your firm has opinions about marketing. These can range from “here are the 12 things I want the firm to do” to “everything you’re doing is wrong.” In this episode, we offer some tips on how to receive all of the input from … well, everyone about your firm’s marketing - and how to respond to it in a way that is both compassionate and efficient. Highlights: “Everyone’s a marketer” is something firms of all sizes deal with Finding a system that works for you in how

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12:49

Why Does Your Firm Need a Marketing Strategy? -...

As Built ·

2023/11/01

The term “marketing strategy” often gets a bad rap. Over the years, it’s become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals. Highlights: Why trying to boil the ocean won’t get you much What a marketing strategy does for your firm How a strategy helps you make better use of your resources The importance

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26:00

Jonathan Marvel, FAIA, ASLA Affiliate, ANFA - Episode 42

As Built ·

2023/10/18

Patience Jones interviews Jonathan Marvel, FAIA, ASLA Affiliate, ANFA, the Founding Principal of Marvel Designs. As the firm celebrates its 10th anniversary this year and the recent opening of its new office in Barcelona, Jonathan shares his professional journey and the growth of the firm over years and continents. He stresses the importance of collaboration, both internally and with external project partners and developers - as well as the grit needed to see a project through from start to finish

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13:53

It's Not About You - Episode 41

As Built ·

2023/10/11

Built into every marketing effort, it seems, is an inherent bias toward talking about yourself and your firm from your perspective: the challenges that you faced, the way that you overcame them, what you’ve achieved. This is natural - but there’s a better approach that’s rooted in talking about all of the same information from your client’s perspective. In this episode we explore the marketing approach of making everything about them, not you. Highlights: How consumer trends are impacting B2B

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11:15

Growth Challenges: Partner Exit - Episode 40

As Built ·

2023/10/04

In the life of any firm, there may come a time when one or more leaders decide to exit the firm for non-retirement reasons. They may give you a heads up, or they may announce one day that this is their last day at the firm. While it won’t feel like it right then, this is a survivable event. Here’s how to navigate your way through. Highlights: Friendly exits vs adversarial ones How to push through panic if the announcement is sudden Considerations for internal and external messaging What this means

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11:34

Tech Stack: Brand Standards for Video Calls - Episode 39

As Built ·

2023/09/27

Just like your website or social media channels, video calls are another opportunity to strengthen your firm’s brand. When multiple employees are on a call, does it feel like they all work for the same company, or is it every person for themselves? In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your brand - without thwarting individuality. Highlights: Why your video call standards matter The do’s and don’t of digital backgrounds Avoiding naming mishaps

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