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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

40:11

The Key to Your Horse Business Success? Be the CEO...

How to Market Your Horse Business with Denise Alvarez ·

2024/09/05

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your business and give you practical ways you can embrace your role as CEO in your horse business—starting today. Show Notes (also known as “Where to read a

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45:59

Should You Start a Business Outside Your Expertise?...

How to Market Your Horse Business with Denise Alvarez ·

2024/08/29

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time planning a road trip for her husband and their horses so she created Giddyup Getaway—it’s essentially an AirBnB for horse people. Talk about meeting a

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47:46

Is Equine Assisted Learning a Profitable Business...

How to Market Your Horse Business with Denise Alvarez ·

2024/08/21

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth.But, did you know equine assisted learning can also be a viable business model?Yep, it does not have to be in a non-profit or therapeutic structure for it to be equine assisted learning.Leadership development, team-building experiences, personal development, and even wellness retreats are all different

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24:38

Get Outside of Your Bubble & Build Connections on...

How to Market Your Horse Business with Denise Alvarez ·

2024/08/15

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy.✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you✳️ What you should be doing after you post (it only takes 10 minutes)It’s all in this week’s How to Market Your Horse Business podcast episode. Show Notes

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44:11

4 Ways to Build Connections in a Disconnected World...

How to Market Your Horse Business with Denise Alvarez ·

2024/08/07

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too.That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing four powerful ways equestrian entrepreneurs can build connections in a disconnected world. Show Notes (also known as “Where to read a quick summary of

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74:46

Lessons on Building a Brick-and-Mortar Horse Business...

How to Market Your Horse Business with Denise Alvarez ·

2024/07/31

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores?We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. What started as a tack shop 17 years ago, Amy has built into a thriving Western apparel store with FOUR storefronts in one town. And people drive miles and

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43:44

Self-Care for Equestrian Entrepreneurs with Ifa Simmonds

How to Market Your Horse Business with Denise Alvarez ·

2024/07/24

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your horse? Absolutely. Taking care of yourself? Not so much. But, if you don’t take care of yourself, your chances of building a business that you enjoy AND

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36:49

What Brands Need to Know About Influencer Marketing...

How to Market Your Horse Business with Denise Alvarez ·

2024/07/17

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you need to know and do to get the best ROI when it comes to influencer marketing.(Pssst … If you’re an influencer, check out Episode #137 for your best tips

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54:02

What Influencers Need to Know About Influencer...

How to Market Your Horse Business with Denise Alvarez ·

2024/07/10

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple!You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian is sharing what you need to know as an influencer in the equestrian world. And don’t worry, brands

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27:28

The Best Investment You Can Make In Your Horse Business

How to Market Your Horse Business with Denise Alvarez ·

2024/06/26

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/136 FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

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24:10

Is Consistent Really Better Than Perfect? (I Had My...

How to Market Your Horse Business with Denise Alvarez ·

2024/06/10

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s really keeping you from taking action on your big ideas and dreams.And, of course, I’ll give you some practical ways you can start taking action today

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71:57

From Idea to Reality: Build a Horse Business from...

How to Market Your Horse Business with Denise Alvarez ·

2024/05/15

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got to be a better way.” And then, she got started creating the online buy-sell marketplace she wished existed. You’ll hear India share her story of building

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25:00

6 Marketing Lessons from My First Equine Affaire

How to Market Your Horse Business with Denise Alvarez ·

2024/05/01

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast. If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the largest

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28:29

Is Your Website Doing the Heavy Lifting to Build Your...

How to Market Your Horse Business with Denise Alvarez ·

2024/04/19

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24:59

How to FINALLY Book Clients on Social Media (I Was...

How to Market Your Horse Business with Denise Alvarez ·

2024/04/02

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business. Show Notes

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18:13

5 Marketing Takeaways from My First Jumping Clinic

How to Market Your Horse Business with Denise Alvarez ·

2024/02/08

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic

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21:15

3 Reasons You Avoid Setting Goals for Your Horse...

How to Market Your Horse Business with Denise Alvarez ·

2024/01/10

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that works for you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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20:02

3 Year-end Questions to Propel You Into the New Year

How to Market Your Horse Business with Denise Alvarez ·

2023/12/27

Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about.These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business.Show Notes (also known as

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29:29

You Don't Need Thousands of Followers to Book Clients...

How to Market Your Horse Business with Denise Alvarez ·

2023/12/13

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. In this episode, we’re diving into … 🔹 Why you don't need thousands of followers to book clients & customers online 🔹 Where are you missing the mark in your messaging? 🔹 How real-life horse businesses transformed their messaging to attract the

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33:08

Answers to Your Top 3 Marketing Questions

How to Market Your Horse Business with Denise Alvarez ·

2023/11/29

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering. And, they’re smart questions! So, let’s dive into some Q&A time!❓How do I get people on my email list? ❓Do I really need a website? ❓What’s the

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208 results

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