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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

20:38

EP 209 - Breaking Through: How to Do the...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/11

Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming dis...

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4:09

MM 209 - A Key Skill Every Entrepreneur Needs (But No...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/07

Send us a text In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown. Key Takeaways: 1️⃣ Why Emotional Capacity Matters The brain’s amygdala treats uncertainty as a threat, triggering fight/flight/freeze....

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20:08

EP # 208 - The Strategic Speed Advantage: Making...

Diamond Effect - Strategies to Scale Your Service... ·

2025/07/04

Send us a text In this episode, you'll discover: The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behindWhy taking 3 months to decide on a business name is costing you more than you thinkThe two powerful business concepts that will transform how you launch new services: MVP and LVCHow to make strategic decisions with courage while being willing to be imperfectReal examples of entrepreneurs who acted fast and scale...

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4:14

MM 208 - The Hidden Motivation Hack. The Neuroscience...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/30

Send us a text Key Points Covered in Today's Maggie's Moment 1️⃣ The Motivation Hack You’re Missing Why discipline alone fails (and what Stanford research says works instead).Hershfield’s finding: People connected to their future selves 2X success rates.2️⃣ How to “Meet” Your Future Self The VR study reported a 42% reduction in procrastination.Why most entrepreneurs see their future self as a stranger (and how to fix it).3️⃣ The Retreat as Your “Mindset Time Machine” How immersive experience...

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19:08

EP # 207 - How to Build a Business That Runs Without...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/27

Send us a text Here's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? In this episode, I'm sharing the framework that transforms owner-dependent businesses into systematic, profitable operations that actual...

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3:55

MM 207 - Why We're Scared to Dream Big (And Why We...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/23

Send us a text In today's Maggie's Moment, You'll Learn: The real reason women scale back their dreams (hint: it's not lack of drive)Why fear of being seen as "greedy" or "mean" holds us back from successHow going big actually inspires others and creates a ripple effectWhy you can build the business you want while staying true to your valuesKey Takeaway: When women stop playing small and start dreaming big, we don't lose our kindness or values - we become examples that permit others to do the...

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20:39

EP # 206 - Beyond Marketing: The 10 Client Retention...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/20

Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures. KEY TOPICS COVERED: The 10 Ways You're Losing Clients: Not Offering Next Appointments - Make rebooking easy at service completio...

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3:43

MM 206 - The Mission & Vision Reset - Mid-Year...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/16

Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission (how you help people) and Vision (your 10-15 year legacy) • How Mission and Vision alignment accelerates business growth • The importance of team ...

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59:17

EP 205 - Stop to Burnout Cycle. How to Regain...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/13

Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional pathThen this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first)3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally...

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3:57

MM 205 - The Mid-Year CEO Upgrade: Who You Need to...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/09

Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half. KEY TAKEAWAYS: • Why being "behind" on your 2025 goals might actually be an advantage • The difference between reviewing your b...

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29:16

EP # 204 - The 3-Step Process to Identify and Manage...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/06

Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundari...

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4:18

MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable...

Diamond Effect - Strategies to Scale Your Service... ·

2025/06/02

Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project delivery, consistency builds credibility • Regulated Emotional State - Show up with calm confidence that allows you to be present and logical • Proactive ...

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21:52

EP # 203 - The Blind Spot Dilemma -Why Doing It All...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/30

In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage. What You'll Learn: - Why the "do-it-all-yourself" mindset can becom...

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3:14

MM 203 - Why Your Service Business Isn't Growing (The...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/26

You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough in a shifting economy ✅ How to spot if you’re stuck in “old ways” thinking ✅ The pivot question to ask yourself TODAY Quotable Moment: “Growth isn’t about ...

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21:12

EP 202 - The Entrepreneur's Guide to Journaling -...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/23

In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques t...

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3:42

MM 202 - Why Your To-Do List is Failing You (Try This...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/19

🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Big 3 Rule: Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks). ✅ Time Block Like a CEO: Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Module 1”*). ✅ The

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28:59

EP 201 - How to Lead Your First Team: 5 Principles...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/16

Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team memberYou've started building a team but leadership doesn't feel naturalYou want simple, proven leadership principles that actually workYou're looking to scale your

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3:52

MM 201 - The Hidden Truth About Consistency (It's Not...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/12

Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistencyThe crucial mindset shift that transforms sporadic action into consistent resultsHow to create systems that make success almost automatic💡 Client Story Highlight: Learn how one business owner

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32:51

EP # 200 - From Zero to Consistent Gigs: Growing a...

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/09

🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a Creative Business (0:00-5:00) Starting from zero network as an immigrant entrepreneurEvolution from YouTube channel to live performancesGrowing

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3:47

MM 200 - The Lie About Passive Income Everyone Believes

Diamond Effect - Strategies to Scale Your Service... ·

2025/05/05

In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems). 💡 Key Takeaways: ✅ There’s no

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