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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

business marketing

All Episodes

54:25

Endure and Thrive! Finish 2024 Strong

Mortgage Marketing Radio ·

2024/07/10

Todaywe're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive intoday's market.Dustin dives deep into the fundamentals of building a successful mortgage career.He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.Tune in to hear insights on building meaningful

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50:58

How to Make Social Media Easier

Mortgage Marketing Radio ·

2024/06/27

In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.We talk about Josh’s newShredit app, which simplifies the video editing process for social media content.We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible

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16:40

Mastermind Summit Key Takeaways

Mortgage Marketing Radio ·

2024/06/20

In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with

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51:45

Building a Memorable Brand

Mortgage Marketing Radio ·

2024/06/13

In this episode, we talk with Scott Payne fromShape CRMto discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.**Top 5 Keys You'll Learn**1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business

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13:18

How to Become a More Confident Loan Officer

Mortgage Marketing Radio ·

2024/06/06

This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.Episode Resources:The Agent Referral Xcelerator is LaunchingJune 11thGet on the Waitlist Here

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53:25

The Blueprint for Funding $50 Million in Today's Market

Mortgage Marketing Radio ·

2024/05/31

On this episode, Allison Larson, shares her strategies for building relationships with real estate agents and growing her business. She emphasizes the importance of finding agents who have a minimum of five buy-side transactions in the last 12 months and have been licensed for at least a year.She has a verystructured process for identifying the right agents tobuild relationships with and how to maximize the impact of realtor appointments. She emphasizes the importance of being intentional and

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16:51

How to 10X Your Business

Mortgage Marketing Radio ·

2024/05/23

Todaywe're focusing on how to 10X your business. It's just one episode in a series of short, focused takeaways you can apply to your business for immediateresults.We'll start with identifying the top three activities that move the needle in your business and go from there.I'm also launching a NEW, exclusive opportunity to workclosely with me to double your agent referralsin 90 days. It's called theAgent Referral Xcelerator. We go live in June but you can get on thewaitlistright now.Episode

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44:55

The NAR Settlement: Winning Strategies for a New Reality

Mortgage Marketing Radio ·

2024/05/16

Our guesttodayis Brian Boero, co-founder of1000WATT. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.Highlights:00:00 Introduction and Background01:04 The Importance

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01:03:23

How to Level Up Your Value to Real Estate Agents

Mortgage Marketing Radio ·

2024/05/10

It's been one year since having the #1 Loan Originator the Nation on the podcast.Matt and his team have helped over 25,000 families achieve their dreams of homeownership.Today, Matt Weaver is back and he's got a message for you.It's time to get serious or get out of the business.Listen and take notes as Matt shares his Four Pillars of Value and the importance of events in building relationships with real estate agents and driving conversations post-event.This is a must listen and repeat episode if

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58:28

Mastermind Summit Top Producer Panel

Mortgage Marketing Radio ·

2024/05/03

In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships intoday’s market.Cindy Ertman, a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners.Shant Banosianthe #1 Mortgage Banker in the country focuses on the crucial elements of mindset,

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57:09

Mastering the Inner Game in Mortgage Sales

Mortgage Marketing Radio ·

2024/04/24

In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.Tim Braheemwas recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also

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01:01:08

Daily Habits for Closing 250 Loans

Mortgage Marketing Radio ·

2024/04/19

In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.So tune in, take notes, and get

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42:42

Attracting the NextGen Homebuyer

Mortgage Marketing Radio ·

2024/04/11

Intoday's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first timehome buyers.Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever intoday's climate of "distrust in corporate entities".We tackle the role of video in connecting

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57:08

Scaling to $100 Million

Mortgage Marketing Radio ·

2024/03/29

Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself,Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis.In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach

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54:20

Unraveling the Impact of NAR Settlement

Mortgage Marketing Radio ·

2024/03/22

Todaywe're diving deep into the seismic shifts shaking up the real estate industry with my guest,James Kleiman, Newsroom Manager atHousingwireand a sharp observer of real estate trends.In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million

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01:01:28

The Road to 4,000 Organic Leads from Social Media

Mortgage Marketing Radio ·

2024/03/14

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.Key Points

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37:20

Leveraging Instagram Broadcast Channels to Build...

Mortgage Marketing Radio ·

2024/03/06

In this enlightening episode, we talk withTom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.Key Points Discussed:- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.- Step-by-step

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31:31

Rethink Everything About Being a Next Gen Loan Officer

Mortgage Marketing Radio ·

2024/03/01

In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry.We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.Key Points

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01:02:56

From Facebook Ads to AI: A Modern Marketing Masterclass

Mortgage Marketing Radio ·

2024/02/23

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.Key Points Discussed:- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional

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01:04:32

The Power of Authentic Video Content in Mortgage...

Mortgage Marketing Radio ·

2024/02/15

Todaywe're talking with Mike Faraci. He'sthe Founder & CEO ofRed Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.**Here's a breakdown of the top takeaways from our conversation with Mike:**1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in

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