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PODCAST

The Dealership Fixit Podcast

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today"s ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers

business management

All Episodes

00:31:27

Unlock Used Motorcycle Profit Dealer Secrets Revealed!

The Dealership Fixit Podcast ·

2025/06/02

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts,

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00:31:07

10 Changes Dealerships Should Make – with Jared Burt

The Dealership Fixit Podcast ·

2025/05/22

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.🔑 What You’ll Learn:Why your virtual showroom still isn’t good enoughHow to use mobile tech service to retain customersWhy scheduled shopping experiences beat open house

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00:17:18

What Makes a Great Dealership Work – with Bobby...

The Dealership Fixit Podcast ·

2025/05/15

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount.💡 What You’ll Learn:Why passionate, brand-loyal staff give you an edgeHow to train smarter so you actually stand out from the dealer down the

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00:14:28

Fix Your Dealership Now - Leadership Secrets They...

The Dealership Fixit Podcast ·

2025/04/16

Leadership in the Dealership — with Kurt Von Ahnen📍 Dealership fiXit Podcast — Episode ThrowbackLeadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity.🚦 Whether you're a GM, department lead, or just trying to level up your shop culture —

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00:17:51

E123: How to Write Copy That Actually Sells...

The Dealership Fixit Podcast ·

2025/04/03

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren’t pulling the response you want — this is the

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00:22:06

E122: The Ultimate Playbook for Turning Used...

The Dealership Fixit Podcast ·

2025/03/28

Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to:✅ Source killer used inventory✅ Recondition bikes lightning-fast✅ Market units that ACTUALLY sell✅ Manage aging inventory like a proKey Insights You'll Learn:- 5 Proven Inventory Sourcing Strategies- Wholesale Buying Secrets- Service Department Trade-In

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00:19:06

E121: Winning Word Tracks for Every Step of the Sales...

The Dealership Fixit Podcast ·

2025/03/21

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals.Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being prepared

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00:39:29

E120: Mastering Digital Marketing & Paid Ads for...

The Dealership Fixit Podcast ·

2025/02/28

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta’s dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach

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00:27:06

E119: Perfecting Appointment Setting for Internet...

The Dealership Fixit Podcast ·

2024/12/24

In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results. Discover how to handle objections, qualify leads, and set hard appointments that show up and convert. Subscribe Spotify:

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00:21:14

E118: Mastering Online Lead Management for Power...

The Dealership Fixit Podcast ·

2024/12/18

In this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships. With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively. From leveraging CRM systems to responding with speed and precision, this episode is packed with actionable strategies to help dealerships optimize their lead funnel and drive more sales. Subscribe Spotify:

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00:28:57

E117: Building a Winning Internet Department for...

The Dealership Fixit Podcast ·

2024/12/12

In this episode of the Dealership Fixit Podcast, Jacob dives into the essentials of creating and running an effective internet department for motorcycle and powersports dealerships. From structuring the team to leveraging CRM systems, Jacob breaks down the strategies and processes that can transform online leads into showroom deals. Learn how to train your team, track performance metrics, and build a digital strategy that drives 50% of your sales from online interactions. Subscribe Spotify:

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01:06:19

E116: Unlock Skills at This Year's Ultimate AI...

The Dealership Fixit Podcast ·

2024/09/15

brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training. Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner. We post weekly updates, so make

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00:38:50

E115: Streamlining Powersports Sales Online...

The Dealership Fixit Podcast ·

2024/08/25

Jory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: Jory Anderson LinkedIn: https://www.linkedin.com/in/joryanderson/ Website:

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00:55:09

E114: Mastering Motorcycle Sales with the Harley...

The Dealership Fixit Podcast ·

2024/08/12

In this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition. Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the 'wolf circle'. Learn how Mike leverages technology and personalizes customer interactions to close deals, and hear about his approach

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00:12:38

Fixit Quick Takes: Future Of Powersports with Robin...

The Dealership Fixit Podcast ·

2024/08/10

Welcome back to this week's episode of Dealership Fixit! In this shortened version, we’re thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry's changing needs, discuss how it remains relevant and addresses current challenges in the dynamic powersports market, and provide insight into

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00:13:57

Fixit Quick Takes: Angela's F&I Profitable Products

The Dealership Fixit Podcast ·

2024/08/03

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry!Subscribe Spotify: ⁠⁠https://spoti.fi/3N9lzfg⁠⁠ Subscribe Apple Podcast:

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00:14:38

Fixit Quick Takes: Angela & The Finance process in...

The Dealership Fixit Podcast ·

2024/07/28

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry! Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠ Subscribe Apple Podcast:

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00:13:57

Fixit Quick Takes: How to Increase Finance Product...

The Dealership Fixit Podcast ·

2024/07/03

Apple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882 Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q Youtube Link: https://youtu.be/1J-mp5HDgo0 Welcome to another episode of Dealership Fixit! Today, we have Angela Hieronimus, an expert in Powersports F&I, sharing insights on dealership operations and finance management. Whether you're a GM, finance or

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00:17:38

Fixit Quick Takes: Unleashing Efficiency with DMS...

The Dealership Fixit Podcast ·

2024/06/19

Focus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory. P.S. Check out the podcast: Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow Our Guest, Justin: Blog: https://bit.ly/3LDpdy7 LinkedIn:

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00:17:52

Fixit Quick Takes: Mastering Digital Marketing in...

The Dealership Fixit Podcast ·

2024/06/05

Dive into the world of expert advertising strategies in this episode of Fixit Quick Takes, featuring Mike Shaug, the visionary Founder & Owner of Premier Online Marketing. Discover the secrets behind successful powersports dealership advertising as Mike unveils strategies that have transformed the landscape of online marketing in the industry. Learn about cutting-edge techniques and insights that can propel your dealership to the forefront of the digital realm. Whether you're looking to

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