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PODCAST

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert

Running a Shopify store? You already know success isn"t about finding the right app—it"s about knowing which strategies actually work at your specific stage of growth. I"m Steve Hutt, and I"ve lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise

business marketing

All Episodes

38:49

Beyond The Platform: Dylan Lam’s Strategies For...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/14

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.The Challenge with Traditional Amazon SellingDylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a

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50:13

Safeguarding Your Brand: Strategies To Combat Online...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/12

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates.In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas:Patents and TrademarksOnline Marketplace ProtectionSocial Media EnforcementStanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the

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57:33

Navigating The Future Of UGC And Influencer Marketing

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/07

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense.In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on:Privacy Changes Creator Economy TikTok ShopDanil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models and

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29:56

Authentic Connections: How Nift Is Changing The DTC...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/05

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.Key Discussion Points:Breaking free from traditional advertising modelsImplementing cost-effective customer acquisition strategiesLeveraging first-party data for better customer engagementBuilding

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51:35

From Concept To Customer: Printful's Blueprint For...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/31

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful.In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly.Key Discussion Points:The evolution of Printful from Startup Vitamins to a global print-on-demand leaderStrategies for launching and scaling a

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43:23

Mastering Global Address Verification: Loqate's AI...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/29

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate.In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce:Accurate Address VerificationInternational Market ExpansionCustomer Experience EnhancementAlex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond

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39:20

Shopify Finance Unveiled: Transforming Money...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/29

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify.In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay, and Shopify Tax. He reveals strategies for extending cash flow, simplifying financial operations, and accelerating business growth.Throughout

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46:37

The Future Of Ecommerce Is Video: How Vimmi Is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/25

Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi.In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce:Video Commerce Evolution Live Shopping Innovation Multi-Channel IntegrationThroughout our conversation, we explore:Implementing shoppable videos to boost conversion ratesCreating successful live shopping eventsLeveraging

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31:27

Scaling Smarter: The Hire Odesa Approach To Building...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/25

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa.In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings:Up to 70% lower costs14-day placement timeTop 1% of tech talentVal shares strategies for connecting US and Canadian companies with Ukraine’s best developers, implementing AI solutions, and scaling Shopify operations efficiently. He introduces Hire Odessa’s unique

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67:07

Expert Tips For Ecommerce Excellence: A Deep Dive...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/17

Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb.In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and enterprise-level brands thrive in today’s competitive landscape.We explore a range of topics, including:Shopify’s evolving capabilities and why it has

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30:00

Leveling The Playing Field: AI Solutions For Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/03

Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility.In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C brands.We’ll explore a range of crucial topics, including:Practical strategies for businesses to thrive in an AI-driven environmentDebunking common

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23:49

Streamlining Success: How Linnworks Is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/09/19

Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks.We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowering brands, particularly those on Shopify, to elevate their ecommerce game and achieve new heights of success.With his wealth of experience in

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53:42

Shopper Approved: Unlocking The Secret To Higher...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/09/12

Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings.We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our guests from ShopperApproved come in.Joining us today are Scott Brandley, CEO, and DJ Sprague, CMO of Shopper Approved. They’re here to share

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57:08

Scaling A Skincare Brand: Insights On Transparency,...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/08/20

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to Breanna Greenberg, Vice President of Marketing of Stratia.Breanna is an expert in digital marketing and has a fascinating story. She started as a social media manager in Los Angeles and now leads marketing for Stratia, an innovative skincare brand.We’ll discuss how new technology has made it easier for small teams to create content and run businesses. Stratia has a unique approach to skincare. They focus on science

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40:05

The Future Of Ad Spend: Why Prescient AI Attracted...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/08/19

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mike True, The Co-founder and CEO of Prescient.In this episode, Mike shares how Prescient uses past spending data and smart AI to make marketing budgets work better. They go beyond just using platforms like Facebook and Google. We’ll learn how Prescient AI helps with tricky issues like data privacy, figuring out where sales come from, and planning the right mix of ads. Their approach is great for online stores

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41:40

Boost Your Shopify Store Growth: Lessons In Tax And...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/08/15

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Alan Chen, co-founder of FreeCashFlow. With over 20 years of expertise in tax, accounting, and financial services, Alan is dedicated to helping e-commerce businesses thrive.In this episode, Alan will explore the complexities of international expansion for online stores, emphasizing the importance of understanding tax compliance and financial management. He shares an insightful story of a client who faced

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39:59

TikTok Inspired, Sephora Approved: The Aavrani Hair...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/07/23

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani.Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by its community. They focus on making high-quality, natural products that help grow thicker, healthier hair.Justin's story is quite fascinating. He began by

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32:09

From Warehouse To Doorstep: The Impact Of Logistics...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/07/16

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Andreas Andrea, the Director of Logistics and Warehouse Operations at Murad.Murad is a well-known skincare brand started by Dr. Howard Murad and is now part of Unilever.Andreas brings a wealth of knowledge to our conversation about e-commerce and delivery operations. He started his career at McMaster-Carr and later worked at FabFitFun, gaining valuable experience along the way.Today, we explore critical aspects

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40:08

Thriving Together With CartStars: The Strength Of...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/07/08

Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail.In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenced her approach to leadership, a story that will surely inspire and motivate you. With a focus on servant leadership, Debbie emphasizes the

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35:23

Revolutionizing eCommerce: Inside Bloomreach's...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/07/01

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach.In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team at Bloomreach. We'll explore how Bloomreach uses AI to make online shopping more personal and fun for customers.Vikas will tell us about

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95 results

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