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PODCAST

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Steve Hutt | Shopify and eCommerce Expert

Running a Shopify store? You already know success isn"t about finding the right app—it"s about knowing which strategies actually work at your specific stage of growth. I"m Steve Hutt, and I"ve lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise

business marketing

All Episodes

42:33

Breaking Free From The Black Box: Transparent Ad...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2025/01/14

Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy.In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like:Simplifying Campaign Management: Automating budgeting, bidding, and performance analysis to save hours of manual work.Overcoming Data Overload: Managing omnichannel

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24:44

A Shopify Podcast To Grow Revenue And Loyalty

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/12/27

Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost.In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into:AI-powered video content generation at scaleStreamlined social media ad productionProfessional studio integration with technologyAffordable content creation for growing brandsPerformance-driven creative frameworksWhether you’re a solopreneur, marketing leader,

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27:17

Unboxing Success: How Custom Packaging Drives...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/12/20

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka.In this conversation, Philip shares how Arka is making waves in ecommerce by improving packaging efficiency, reducing carbon footprints, and cutting costs for businesses big and small.Here’s what we cover:The importance of the post-purchase experience and how packaging plays a role.Packaging size optimization: saving up to 30% on costs with smarter box sizes.Leveraging AI for forecasting

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46:17

Simplifying Multi-Channel Commerce: How Pipe17 is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/12/11

Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17.In this episode, Mike shares insights on transforming how Shopify brands approach SMS marketing through:AI-Powered Innovation Data-Driven Automation Strategic Customer EngagementMike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. Throughout our conversation, we explore:Evolution from basic SMS

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45:14

AI-Powered SMS Marketing: How Postscript Is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/12/11

Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript.In this episode, Mike shares insights on transforming how Shopify brands approach SMS marketing through:AI-Powered Innovation Data-Driven Automation Strategic Customer EngagementMike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. Throughout our conversation, we explore:Evolution

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31:39

E-commerce Innovation: How Sticker Mule Disrupted...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/28

Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule.In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies.In our conversation, we explore:Building an internet manufacturing company from scratchLeveraging technology to optimize production and deliveryExpanding product lines strategicallyCreating innovative solutions like Sticker Mule StoresDeveloping

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37:27

Scaling, Selling, And Supporting Other Founders: How...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/26

Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet.In this episode, these successful entrepreneurs share their journeys and insights on:Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder CommunitiesAaron and Chris discuss their experiences scaling DTC brands to 8-figure exits, navigating retail partnerships, and why they created a community to support

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46:04

Simplifying Complex Sales: How Big Sur AI's Sales...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/21

Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI.In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising.The Challenge of the "Google Tax"The founders address how businesses, especially SMBs, struggle with:Rising customer acquisition costsUnsustainable ad spendingLow

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39:17

Revolutionizing Social Commerce: How LoudCrowd Is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/19

Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd.In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with traditional influencer marketing:Limited conversion ratesData ownership concernsComplex integration requirementsGary introduces LoudCrowd’s creator

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38:49

Beyond The Platform: Dylan Lam’s Strategies For...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/14

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.The Challenge with Traditional Amazon SellingDylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a

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50:13

Safeguarding Your Brand: Strategies To Combat Online...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/12

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates.In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas:Patents and TrademarksOnline Marketplace ProtectionSocial Media EnforcementStanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the

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57:33

Navigating The Future Of UGC And Influencer Marketing

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/07

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense.In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on:Privacy Changes Creator Economy TikTok ShopDanil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models and

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29:56

Authentic Connections: How Nift Is Changing The DTC...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/11/05

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.Key Discussion Points:Breaking free from traditional advertising modelsImplementing cost-effective customer acquisition strategiesLeveraging first-party data for better customer engagementBuilding

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51:35

From Concept To Customer: Printful's Blueprint For...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/31

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful.In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly.Key Discussion Points:The evolution of Printful from Startup Vitamins to a global print-on-demand leaderStrategies for launching and scaling a

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43:23

Mastering Global Address Verification: Loqate's AI...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/29

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate.In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce:Accurate Address VerificationInternational Market ExpansionCustomer Experience EnhancementAlex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond

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39:20

Shopify Finance Unveiled: Transforming Money...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/29

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify.In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay, and Shopify Tax. He reveals strategies for extending cash flow, simplifying financial operations, and accelerating business growth.Throughout

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46:37

The Future Of Ecommerce Is Video: How Vimmi Is...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/25

Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi.In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce:Video Commerce Evolution Live Shopping Innovation Multi-Channel IntegrationThroughout our conversation, we explore:Implementing shoppable videos to boost conversion ratesCreating successful live shopping eventsLeveraging

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31:27

Scaling Smarter: The Hire Odesa Approach To Building...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/25

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa.In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings:Up to 70% lower costs14-day placement timeTop 1% of tech talentVal shares strategies for connecting US and Canadian companies with Ukraine’s best developers, implementing AI solutions, and scaling Shopify operations efficiently. He introduces Hire Odessa’s unique

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67:07

Expert Tips For Ecommerce Excellence: A Deep Dive...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/17

Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb.In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and enterprise-level brands thrive in today’s competitive landscape.We explore a range of topics, including:Shopify’s evolving capabilities and why it has

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30:00

Leveling The Playing Field: AI Solutions For Shopify...

eCommerce Fastlane: Shopify Growth Strategies—Where... ·

2024/10/03

Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility.In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C brands.We’ll explore a range of crucial topics, including:Practical strategies for businesses to thrive in an AI-driven environmentDebunking common

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104 results

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