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PODCAST

The Savvy Musician Show

The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry.

music management & marketing

All Episodes

35:55

Keys to Implementing Your Plans - SMS055

The Savvy Musician Show ·

2019/07/22

Today on the show Leah and CJ are giving you the tools and motivation to start implementing your plans, no matter how big or small they are. The conversation starts off with an exploration and definition of the word 'implement' and how it is being used in the context. From there, our hosts go into getting down to action and putting a halt to the delays that keep us from achieving. Leah explains the process that led up to her becoming the action and result-driven person she is, making conscious

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35:08

Grow Your Music Business with Less Stress - SMS054

The Savvy Musician Show ·

2019/07/15

Today on the Savvy Musician Show we’re talking about growing your music business with less stress by not doing everything yourself. At the start of your music career, you might have to fulfill multiple roles, which will give you the insight you need to delegate and oversee the tasks later on. But getting help will give you the freedom and breathing space to build out your business much faster, which in turn will provide the finances you need to further outsource and in this way, grow. We dive into

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39:54

Why We Charge for Information - SMS053

The Savvy Musician Show ·

2019/07/08

On today’s podcast, we get into the serious topic of why we charge for the information we provide. In a world that is becoming increasingly entitled, some people do not always get why they have to pay for something like content. Today we give you a full explanation on why we give some information for free and others come at a cost. People wonder why they need to invest in their education when they can get it all on YouTube and off the Internet, but what they are forgetting is the immense trouble it

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54:18

Overcoming Overwhelm Productivity Hacks with Suzanne...

The Savvy Musician Show ·

2019/07/01

Joining us today on the Savvy Musician Show is Suzanne Paulinski who is going to talk to us about something we’ve all experienced in trying to catch up to our fast-paced schedules – the feeling of being totally overwhelmed. Suzanne is a mindset coach for music professionals, particularly those who battle with anxiety around making their busy lives run smoothly while also trying to raise a family and advance their music careers. It is not easy, but everything is figure-outable! In trying to get down

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36:45

Micro-niche VS. Branding - SMS051

The Savvy Musician Show ·

2019/06/24

On today's show, we are breaking down the difference between a micro-niche and a brand! Leah and CJ systematically look at each and how it relates to your own music career and especially how to use them to your advantage. They talk about how to differentiate and categorize yourself with these concepts and how they should not be confused with each other. Leah makes the point that using her audience's own interests and ideas around genre has made a world of difference in her success. Owning a niche

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36:17

When You Don't Have Fans to Release Your First Album...

The Savvy Musician Show ·

2019/06/17

On today’s episode, Leah and CJ talk about the commonly faced dilemma of how to release an album when you don’t have fans yet and take you through some of the steps to build this fanbase. You have to have some music, even if it’s not professionally recorded, in order to engage and grab people’s attention in some way. There are so many free tools at your disposal that allow you to be creative when starting out, that a small budget should not stop you. Instead, you have to start by putting yourself

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38:45

Becoming An Online Musician - Your Key To Future...

The Savvy Musician Show ·

2019/06/10

On the show today, CJ and Leah look at what it really means to become an online musician in today's music industry, talking about what it takes, the buy-in and commitment to achieve the results you have always wanted. Leah starts off giving a brief definition of what she thinks being an online musician is and from there they look at ways in which you can add this branch of activities and income to your current setup. Leah runs through just how much this can help you and the multitude of benefits you

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48:23

Bonus: Leah Answers Your Facebook Ad Questions - SMS048

The Savvy Musician Show ·

2019/06/03

Today on the show Leah and CJ are tackling your questions on Facebook ads! That's right they are fielding exactly what you asked and giving you the best answers they can muster so you can get rolling with better ad strategies and getting your music and merchandise moving! Facebook and other social media advertising done right can take you from floundering uncertainty to a blossoming career under your own personal control. Leah stresses the importance of copywriting, metrics and getting into the

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40:39

Why Your Music Isn't Making Any Money: Paid Traffic -...

The Savvy Musician Show ·

2019/05/27

On today's show Leah and CJ are talking all about paid traffic. This is the last official episode in the five part series we’ve been doing called why your music isn’t making any money. We’ve been focusing on all the different ways you might not be marketing your music or implementing and hopefully, it’s going to help you.This last episode is all about paid traffic. Advertising. We’re discussing the dos and don’ts as well as some of the best performing ads that are killing it year round, why Leah is

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42:16

Why Your Music Isn't Making Any Money: Email...

The Savvy Musician Show ·

2019/05/20

On today's show, we are talking all about email marketing, email in general and why it’s a huge missing ingredient for most musicians. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music! We all know how important marketing is, and marketing yourself and your own music even more so. People often have different ideas about whether something is relevant and how it actually gets done. But Leah and CJ are here today to help you

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31:08

Why Your Music Isn't Making Any Money: How to Ask for...

The Savvy Musician Show ·

2019/05/13

On today's show, we are tackling the question of how to ask for a sale. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music and selling is as important a part as any! Leah and CJ are giving you the inside scoop on the simple ways to convert fans and admirers into paying customers, in ways that don't feel slimy or coercive. This is a big problem for a lot of musicians, feeling like they are not and do not want to be, salespeople

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38:47

Why Your Music Isn't Making Any Money: Your Shop -...

The Savvy Musician Show ·

2019/05/06

On today's episode, Leah and CJ break down the next part of the question of why you may not be making more money from your music! They are focusing on the all-important aspect of your shop and how to make sure you are making the most of the platform. They are talking about which platforms are best and why, user experience, the checkout process, retargeting and more! Leah has her favored systems and she explains exactly why she recommends them over other services. We talk about the important things

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53:31

Why Your Music Isn't Making Any Money: Website - SMS043

The Savvy Musician Show ·

2019/04/29

On today’s episode, Leah and CJ launch a five-part series to delve deeper into why your music isn’t making any money, starting with the website. They reflect on what they’ve discussed in previous episodes, talking about targeting the “superfan" as well as what success in the new music industry looks like and how crucial a website is in all of this. It is easy to think that because of the multitude of platforms available today that a website is not necessary, but as they show, it is clear that a good

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42:42

Why Every Musician Should Care About Their Metadata -...

The Savvy Musician Show ·

2019/04/22

Today we have such a cool guest joining us! His name is Sebastian Wolff, and he has been involved in the video game music industry for over a decade, modernizing practices of rights management, royalty collection and assessing music publishing opportunities for game developers, publishers, and composers. Sebastian also co-founded the US mechanical rights company called Loudr, which was acquired by Spotify in 2018. In addition, he founded Materia Collective which is a leading video game music group

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54:04

How to Plan Your Music Year & Set Goals That You Can...

The Savvy Musician Show ·

2019/04/15

On the show today we are breaking down how you can set out your year and goals to make better progress in your music career! This means having a broad outlook for the year ahead and then sectioning it off into quarterly chunks, ready to be accomplished! The conversation covers a few of the questions we have been receiving from the Facebook Group and the common themes from these and balancing achievable goals with ambitions that stretch your abilities and reach. From there we go on to discuss just

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34:15

The Current State of The Music Industry Why You Dont...

The Savvy Musician Show ·

2019/04/08

On today’s spontaneous episode, Leah McHenry is joined once again by new co-host CJ Ortiz, an experienced branding and marketing expert, who works as a coach in the Elite Program. They delve into various topics related to the new music industry, such as the power of online marketing and how rather than being hopeless, aspiring musicians should see this new space as one full of opportunities. Leah shares some of the reactions she got when she put herself out there and how through perseverance, she is

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53:27

What is Artist Development? - SMS039

The Savvy Musician Show ·

2019/04/01

Today’s show takes on a new format where CJ Ortiz joins Leah McHenry as co-host. CJ has over 20 years of experience in marketing and helping both individuals and organizations to achieve their visions. Currently, CJ works as the mindset and branding coach at the Superfan System Elite Program run at The Savvy Music Academy. In this episode, Leah and CJ talk about what artist development really is, delving deep into the complicated topic. They discuss what some crucial aspects of the artist

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50:59

How to Write Commercial Hit Songs with Friedemann...

The Savvy Musician Show ·

2019/03/25

Today we are joined by Friedemann Findeisen, a songwriter and songwriting coach. He has written over 1,000 songs in more than 100 styles and also has his own successful YouTube channel, Holistic Songwriting, where he explores various topics related to songwriting. In addition to this, he has also written a book, The Addiction Formula, where he shares his insights into how to ‘crack’ the songwriting code. In today’s episode, Friedemann talks about the book as well as holistic songwriting, which looks

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41:48

Sync Licensing Sucks: Change My Mind with Michael...

The Savvy Musician Show ·

2019/03/18

Welcome back to part two of our amazing conversation with Michael Elsner about licensing, how to get your music into TV, films and different mediums, the huge income potential there is around this and why it gets such a bad rap with so much skepticism around it. Michael is a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. During part one of the show, Michael shared a little bit about his background and some of the success that he has had in

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46:21

Sync Licensing Sucks: Change My Mind with Michael...

The Savvy Musician Show ·

2019/03/18

Today we get a glimpse into the behind-the-scenes functions involved in licensing; TV, film, ads, and anything alike. We’re joined by, Michael Elsner, a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. Today Michael shares a little bit about his background and some of the success that he has had in this industry. Many people in the industry are huge skeptics of licensing and never want to even get into licensing. They always avoid it. Often you

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