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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:50:08

Annalise Nielsen: Branded Podcasts and Beyond

The Sound Off Podcast ·

2024/12/10

Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen's University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targeted social media for podcast promotion. Nielsen also discussed the shift from video-heavy podcasts to clips

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00:53:44

The 2024 Canadian Radio Awards

The Sound Off Podcast ·

2024/12/06

Thanks to our group sponsors: Rogers, Pattison Media, Corus Entertainment, iHeartRadio, Stingray, Vista Broadcasting, Harvard Media. The Following summary of winners is from Broadcast Dialogue. Pattison Media’s 102.3 NOW! Radio(CKNO-FM) Edmonton is among the multiple winners at the2024 Canadian Radio Awards.NOW! wonMajor Market Station of the Year,andBest On-Air Promotion (Major Market)for its“Swiftie-oke”contest, while Program DirectorJay StonecapturedProgram Director of the Year (Major

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00:46:14

Fred Jacobs: Survey Says...

The Sound Off Podcast ·

2024/12/03

We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music. I'm not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the lack of women in various radio roles including on air and the need for more female program directors. We also

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00:40:39

Ian March: Indie 88

The Sound Off Podcast ·

2024/11/26

Ian March, Program Director of Indy 88 in Toronto, discussed his 25-year radio career. He started at Sports Radio 1200 in Ottawa, then moved to Kingston for K Rock 1057. Ian became APD for Magic 100 and Bob FM in Ottawa, and later PD for New Country 94. He highlighted the impact of Gord Downie's death on K Rock, leading to a week of Tragically Hip music. Ian joined Indy 88, focusing on digital integration and targeting a broader audience. He noted the recent ownership change to Local Radio

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01:00:12

Lisa Brandt: Queenager

The Sound Off Podcast ·

2024/11/19

Lisa Brandt's career in radio and voiceover is a testament to the power of versatility, resilience, and a willingness to embrace change. From her early days in small-town radio to her time at some of Toronto's most iconic stations, Brandt's story is one of navigating the evolving landscape of the industry with determination.One of the most striking aspects of Lisa's journey is her ability to keep it young. Whether it was cueing records and producing commercials in the analog era, or

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01:00:36

John Leslie: Talking About Radio

The Sound Off Podcast ·

2024/11/13

Legendary radio broadcaster John Leslie, shared his journey from building a three-watt transmitter in his bedroom to becoming a program director at WEIR in Weirton, West Virginia. He discussed his service in the Marine Corps, his early radio roles, and his transition to television. Leslie highlighted his significant achievements, including a 38 share in Binghamton, a 27 share in Des Moines, and a 22 share in Albany. He recounted his historic trip to the Soviet Union to broadcast uncensored,

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00:28:40

Steve Goldstein: Unlocking the Power of the Audio Promo

The Sound Off Podcast ·

2024/11/04

We dive deep into the importance of audio promos for podcasts. Steve Goldstein, returns to make a compelling case for why every podcast needs a well-crafted audio promo.Steve told us that as the podcast landscape becomes increasingly crowded, using owned media to promote your show is essential. However, he notes that promos are often overlooked, sitting low on the priority list for many podcasters. This is a missed opportunity, as an effective promo can hook listeners and drive them to tune

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00:36:03

Feed Drop: Podcast Perspectives

The Sound Off Podcast ·

2024/10/31

Our Quarterly Feed Drop. This is where we play an episode from another awesome podcast. You might remember a few week's back we had Jeff Umbro on the show. His show is called Podcast Perspectives and you should give it follow.The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and thrive.In this episode of Podcast Perspectives, Jeff Umbro, host and The Podglomerate’s CEO and

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00:48:34

Mary Anne Ivison: Three Years Later

The Sound Off Podcast ·

2024/10/22

Mary Anne Ivison was laid off in 2021. Ivison discusses the difficult transition and mental health challenges she faced after losing her job, but how she eventually found success in voiceover work and launching her own podcast "Let's Take This Outside".We covered the ups and downs of building a voiceover business, including the challenges of working with agents and the impact of AI on the industry. Ivison shares her perspective that while AI may take over some lower-end voiceover work, the

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00:25:45

Donna Reed: Talk, Play Music, Have Fun

The Sound Off Podcast ·

2024/10/15

Donna Reed, a former radio host, podcast creator, and voiceover talent discusses her dcareer in radio, including her times atWQDR and WRDU in Raleigh, NC; then to KLOL and KODA in Houston, Texas and WCXR in Washington, DC.where she enjoyed the freedom of night shifts. She transitioned to voice acting after a car commercial opportunity and has since worked on audiobooks, commercials, and transit announcements. Reed also curated the "Leopard Print Lounge Chair" channel for AccuRadio during

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00:49:10

Tony Garcia: Work Smarter, Sound Better, Make Money

The Sound Off Podcast ·

2024/10/08

Tony Garcia's journey through the radio industry over the past four decades provides a fascinating glimpse into the evolution of syndicated content and the changing landscape of the medium. From his early days as an intern at the iconic WNBC in New York during the 1980s, Tony's enthusiasm for radio was palpable, as he recounted the excitement of being part of the station's shift from album rock to the burgeoning new wave scene.This passion led Tony to create his own syndicated show, "Wave

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00:48:16

Steve Pratt: Earn It

The Sound Off Podcast ·

2024/10/01

You likely know Steve Pratt's name from his days as founder of Pacific Content. The company that created stories about brands set the bar for branded podcasts in the late 2010's. The company was later sold to Rogers in 2019 and just recently sold to Lower Street in the UK. Unlike our interview with (former Pacific Content Director of Audience developement) Dan Misener, we are going to ask Steve about his thoughts when it was announced Rogers would be mothballing the company he started. In

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00:32:44

Leslie Scott: Building Teams, Reshaping Radio

The Sound Off Podcast ·

2024/09/25

Back in 2016, Leslie was the PD for 107.7 The End in Seattle, driving the station to huge success in the millennial market. Since then, she's taken on a few more stations, been elevated to overseeing programming of Audacy's exclusive streaming-only channels... And like so many people in radio, been restructured out of a job. Their loss. We discuss where Leslie's currently at both life and career wise, but mainly this is a time for us to catch up and learn how Leslie's thoughts and

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00:36:42

Jordan Heath-Rawlings: The Big Story, 6 Years In

The Sound Off Podcast ·

2024/09/17

Jordan Heath Rawlings, host of the Big Story Podcast, returns to discuss the evolution of daily news podcasts over the past five years. We first had Jordan on the show in 2019 after year one on the show. Since then, he noted the increased competition and the shift to virtual interviews post-pandemic. There's simply more choice with outlets having rushed into the space after the success of the The Daily and The Big Story.The Big Story has evolved into video, releasing episodes on two YouTube

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00:13:59

Another Summer of Radio Discontent

The Sound Off Podcast ·

2024/09/11

Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about the audience... Matt reaffirms that the Sound Off Podcast is about audience building and teases a few episodes in the works with Steve Pratt,

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00:50:00

Jeff Umbro: The Podglomerate Approach

The Sound Off Podcast ·

2024/09/03

Jeff Umbro, is the founder of The Podglomerate, an award-winning podcast services firm specialized in production, marketing, and monetization of outstanding content.In this episode, we discussed his transition from book publicist to podcasting, highlighting the company's evolution since 2017. He emphasized the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shared his insights on video's role in podcasting, noting its

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00:42:04

Sharon Taylor: High Performance Podcasting

The Sound Off Podcast ·

2024/08/27

Sharon Taylor, Senior Vice President of Podcast Strategy and Product Operations at Triton, discusses her career journey from hospitality management to podcasting. She joined Omny Studio in 2016, initially on a contract basis, and later becoming CEO. Sharon highlights the evolution of Omny Studio from a radio tool to a comprehensive podcast platform, and its acquisition by Triton. She emphasizes the importance of brand safety and suitability in podcast advertising, and introduces Sounder, a

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00:35:06

Todd Cochrane: Podcasting in the Age of AI

The Sound Off Podcast ·

2024/08/19

Blubrry's CEO Todd Cochrane is back once again this week, and this time he's got a new toy he's eager to share: The Thrive bundle, Blubrry's first major foray into AI integration for podcasters. We begin by going over what exactly the Thrive bundle offers its users, including various AI-powered tools to help podcasters with tasks like episode planning, production, social media clips, and email.For those who fear AI will run the world someday, worry not. Anyone who's used the current suite

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00:57:27

Dan Misener: The Art & Science of Podcasting

The Sound Off Podcast ·

2024/08/13

You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like

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00:39:04

Carlota G: Radio Ressurxtion

The Sound Off Podcast ·

2024/08/06

Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We discussed her early career path in radio, starting as a vinyl collector in high school and later transitioning from a medical billing job and then into broadcasting. She was inspired by DJs like Dusty Street and Doug "Sluggo" Roberts of KROQ fame. Carlota shared stories of her early days in radio, including moving from Southern California to smaller markets like Porterville and Fresno to get her start. She quickly moved up to

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