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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

30:17

Website Design Strategies That Convert Visitors Into...

The Art of Online Business ·

2025/02/12

Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience. They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the cle...

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31:35

How Two Sisters Built a Successful Website Design...

The Art of Online Business ·

2025/02/10

Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and...

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3:41

What a Sales Copywriter Taught Me About My Low-Ticket...

The Art of Online Business ·

2025/02/07

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions. I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only ...

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23:59

Getting less than 100 downloads per episode? DO THIS....

The Art of Online Business ·

2025/02/05

Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests. He encourages podcasters to overcome the fear o...

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28:42

Behind the Scenes with a Top Rated Podcast Host &...

The Art of Online Business ·

2025/02/03

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth. We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ &nb...

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11:40

The Power of Having Multiple Ads Strategies in your...

The Art of Online Business ·

2025/01/31

Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently. ‍‍ ‍...

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28:47

A Candid Chat About Email Marketing Strategy with...

The Art of Online Business ·

2025/01/29

Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods. We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digita...

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27:46

6-Figures as a Business Coach & Marketing Strategist...

The Art of Online Business ·

2025/01/27

Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.She shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.She tells us her personal stories about...

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10:15

How Small Copy Tweaks Can Transform Ad Results

The Art of Online Business ·

2025/01/24

Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your...

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28:50

Secure Paid Partnerships and Grow Your Revenue with...

The Art of Online Business ·

2025/01/22

Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities.Learn how to approach brands even with a smaller audience. Justin busts common myths and shows the importance of proactive outreach. His tips will help you align your pitch with a brand’s marketing goals, making your collaborati...

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39:14

Making 6-Figures Teaching Creators How to Get...

The Art of Online Business ·

2025/01/20

Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on ac...

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8:58

Telltale Signs Facebook & Instagram Ads Could Grow...

The Art of Online Business ·

2025/01/17

It's 2025! Let's talk about the signs that Meta ads could work well for your business. It's key not to start ads too soon or wait too long when your business is ready to grow. ‍‍ ‍‍‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo o...

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17:10

Reach Empowered Buyers and Sell More Even in a...

The Art of Online Business ·

2025/01/15

We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions. Plus, let's talk about how you can tailor your business strategies to attract these decisive buyers effectively! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Cu...

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37:14

Six Figures as a Behavioral Psychology & Content...

The Art of Online Business ·

2025/01/13

Lindsay Burgess, an expert in behavioral psychology and content marketing, introduces her unique Empowered Buyer Funnel and talks about her return to VIP one-on-one coaching. She explains how using core values in content creation helps attract the right audience and encourages meaningful interactions. She also highlights the importance of knowing yourself and being kind to yourself, which helps in personal and professional growth, getting us ready to connect with tomorrow's empowered buyers. ...

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39:50

Marketer's Secrets To Turning Every Lead Into A Paid...

The Art of Online Business ·

2025/01/10

I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:Kelly - a visibility coach Kelly, Lacey - a funnel building strategist Lacey, Allison - an email marketing strategist, and Sam - a sales copywriterTogether, we explore the power of offering digital products for just $1 to significantly grow our email lists!You'll get firsthand insights into our strategic approach, l...

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29:21

Money First: How to Make Sure Your Marketing Does its...

The Art of Online Business ·

2025/01/08

Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. We break down how to ensure your marketing isn't just consuming time but actively contributing to your business growth. We also talk about the importance of having clear goals for each marketing t...

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30:32

Six Figures Helping Founders, Creatives, and Business...

The Art of Online Business ·

2025/01/06

Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. Frenchie has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs.She shares powerful strategies that have helped her clients maximize their business potential, with insights on scaling strategically, leadership, and fostering meaningful growth. She also discusses the crit...

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8:44

Wide Open Facebook Ad Audience Targeting: The Good,...

The Art of Online Business ·

2025/01/03

Let's talk about broad audience targeting for Facebook and Instagram ads. You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance. ‍‍ ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review...

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34:12

7 Keys to Getting All the Course Sales You Want with...

The Art of Online Business ·

2025/01/01

We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you. ‍‍ ‍‍Please click...

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29:18

6-Figures Rewiring the Mindsets of High Achieving...

The Art of Online Business ·

2024/12/30

Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life.She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. Plus, we talk about the seven ke...

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