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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

25:22

How an Airport Shooter Changed Laurie-Ann’s Business...

The Art of Online Business ·

2025/03/10

Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. She talks about how chall...

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5:38

High Meta Ads Lead Costs? Your Lead Magnet Might Be...

The Art of Online Business ·

2025/03/07

Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead m...

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24:40

How to Create Launch-Size Revenue Without Launching...

The Art of Online Business ·

2025/03/05

Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss ev...

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32:08

Making Six Figures as an Every Day Sales Strategist...

The Art of Online Business ·

2025/03/03

Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the book "The Courage To Be Disliked" here‍‍ ‍‍ ‍‍ We talk about evergreen funnels and how they bring in launch-size revenue withou...

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13:48

Get the Highest Quality Lead at the Lowest Cost

The Art of Online Business ·

2025/02/28

Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but fin...

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29:09

Why Not All "Bro" Marketing Tactics are Bad and What...

The Art of Online Business ·

2025/02/26

Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. Rob shares what he learns from years of writing ads for different busin...

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33:59

Building THE Leading Copywriting Community featuring...

The Art of Online Business ·

2025/02/24

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transition...

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14:06

Why I Let Go of My Old Courses to Create New Ones

The Art of Online Business ·

2025/02/21

Out with the old, in with the new! I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results. If you've been thinking about upda...

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39:07

The Road to 100% Sales Call Conversions: What Most...

The Art of Online Business ·

2025/02/19

We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building re...

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38:30

Making Seven Figures Teaching Sales to Women of Color...

The Art of Online Business ·

2025/02/17

Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Dielle discusses sales strategies that can transform your business and the importance of personal developm...

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13:10

How to Run Ads on Instagram in 2025 (for Course...

The Art of Online Business ·

2025/02/14

Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on YouTube!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensur...

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30:17

Website Design Strategies That Convert Visitors Into...

The Art of Online Business ·

2025/02/12

Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience. They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the cle...

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31:35

How Two Sisters Built a Successful Website Design...

The Art of Online Business ·

2025/02/10

Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and...

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3:41

What a Sales Copywriter Taught Me About My Low-Ticket...

The Art of Online Business ·

2025/02/07

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions. I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only ...

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23:59

Getting less than 100 downloads per episode? DO THIS....

The Art of Online Business ·

2025/02/05

Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests. He encourages podcasters to overcome the fear o...

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28:42

Behind the Scenes with a Top Rated Podcast Host &...

The Art of Online Business ·

2025/02/03

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth. We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ &nb...

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11:40

The Power of Having Multiple Ads Strategies in your...

The Art of Online Business ·

2025/01/31

Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently. ‍‍ ‍...

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28:47

A Candid Chat About Email Marketing Strategy with...

The Art of Online Business ·

2025/01/29

Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods. We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digita...

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27:46

6-Figures as a Business Coach & Marketing Strategist...

The Art of Online Business ·

2025/01/27

Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.She shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.She tells us her personal stories about...

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10:15

How Small Copy Tweaks Can Transform Ad Results

The Art of Online Business ·

2025/01/24

Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your...

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