PODCAST

Kanawha Valley Hustlers

Joe Justice

Exploring the Stories and Strategies of Creatives and Hustlers in the Kanawha Valley

business entrepreneurship

All Episodes

00:06:38

Chris Walters on Supporting Staff and Serving Clients

Kanawha Valley Hustlers ·

2025/06/06

In this episode of the Kanawha Valley Hustlers podcast, I talk with Chris Walters from Integrity Insurance Group in Charleston. He explains how the insurance market is changing, with new carriers like Geico and Foremost Choice 360 entering West Virginia, which means more options for clients. Chris opened his agency in 2019 and stresses the importance of finding a niche and becoming an expert. He shares how specializing in areas like trucking and workers’ comp helps him offer more value and build

00:04:59

The Journey Behind JoJo’s Taco with Joellen and Mike...

Kanawha Valley Hustlers ·

2025/06/03

In this episode of the Kanawha Valley Hustlers podcast, I’m talking with Joellen and Mike Greenlee, the founders of JoJo’s Taco, at the South Charleston Farmers Market. They share their journey from a Super Bowl party where they tested six taco recipes to creating a winning dish with 13 spices, including the secret ingredient: ginger, which helps with indigestion. Mike talks about their farm-to-table approach, with fresh vegetables grown in their greenhouse, including tomatoes for Joellen's homemade

00:09:42

Standing Out in a World Full of AI

Kanawha Valley Hustlers ·

2025/05/30

In this episode of the Kanawha Valley Hustlers podcast, I talk about how to stand out in a world full of AI and low trust. Tools like Google’s Veo 3 can create entire cinematic videos with no human input, and that has people worried about their jobs and relevance. But I don’t think AI will replace real human connection. Since 2008, we’ve lived in an era of information overload, and with that comes distrust. That’s why authenticity matters more than ever. Being real, telling your own story, and

00:06:01

A Vision for Community with Shawn Zuniga and Amanda Ream

Kanawha Valley Hustlers ·

2025/05/27

In this episode of the Kanawha Valley Hustlers podcast, I’m at the grand opening of the South Charleston Farmers Market talking with Shawn Zuniga and Amanda Ream. Shawn tells me the market has 13 vendors, including eight local farmers selling flowers, fruit, and vegetables. It’s located at 4006 MacCorkle Ave. SW and open seven days a week. He says the mayor had the vision for the market, and the Public Works department built nearly all of it. Amanda, with the South Charleston Chamber of Commerce,

00:04:37

Building a Stronger South Charleston with Frank Mullens

Kanawha Valley Hustlers ·

2025/05/22

In this episode of the Kanawha Valley Hustlers podcast, I talk with Frank Mullens, the mayor of South Charleston, to talk about the city’s exciting developments. Frank shares how the new South Charleston Farmers Market came to be, a project he’s had in the works for years that finally fell into place with the timing of other growth in the area. He emphasizes the importance of supporting local small businesses, which are the backbone of the community. We also discuss the ongoing transformation in

00:10:13

Making Marketing Work with Bob Theuring

Kanawha Valley Hustlers ·

2025/05/21

In this episode of the Kanawha Valley Hustlers podcast, I sit down with Bob Theuring, a business coach from Huntington who runs Tandem Innovations. We talk about how marketing is often misunderstood by business owners who expect quick results from a single ad or campaign. Bob and I agree that real marketing is about consistency and understanding your audience. I explain that every marketing method—radio, billboards, digital—can work if used the right way in the right market. We draw a line between

00:08:14

The Path to Growth with Bryan Shaw and FASTER WV

Kanawha Valley Hustlers ·

2025/05/20

In this episode of the Kanawha Valley Hustlers podcast, I talk with Bryan Shaw right after our Advantage Valley board meeting. Bryan leads the FASTER WV program, which supports early-stage entrepreneurs with coaching, funding, and training. He explains how many people they help are just starting out with side hustles and want to grow without quitting their day jobs. For those ready to expand, they offer help navigating hiring and finances. Bryan also shares details about a new partnership with the

00:06:10

How Advantage Valley Supports Business and Community

Kanawha Valley Hustlers ·

2025/05/13

In this episode of the Kanawha Valley Hustlers podcast, I catch up with Marjorie Cooke right after the Advantage Valley board meeting at Area 34 in Putnam County. She tells me about her work promoting economic growth across a nine-county region along the I-64 corridor. Advantage Valley focuses on business attraction, retention, and entrepreneurship, targeting industries like metals, auto parts, chemicals, and aerospace. Marjorie shares how they're addressing workforce challenges by supporting

00:05:42

Building Business Foundations with Barbie Wood

Kanawha Valley Hustlers ·

2025/05/08

In this episode of the Kanawha Valley Hustlers podcast, I talk with Barbie Wood, a business coach with the FASTER WV program at Advantage Valley. She helps entrepreneurs in their first three years by offering free business coaching and support, then connects them to expansion programs. We meet right after the Advantage Valley board meeting, where there’s a lot of energy around projects like the Appalachian Outlaw Trails, a 100,000-acre ATV and UTV resort coming to Kanawha County in 2026. Barbie is

00:06:28

Tonya Perry on Building Community Through Entertainment

Kanawha Valley Hustlers ·

2025/05/06

In this episode of the Kanawha Valley Hustlers podcast, I visit Tonya Perry at Tickers and Timbers on Capitol Street to talk about her newest addition—a piano bar opening on Thursday, May 8th at 7 p.m., right after the Charleston Area Alliance Business After Hours. Tonya shares that she studied music and wants to bring more live, interactive entertainment to downtown. Guests can request songs, sing along, enjoy drinks, and win prizes during giveaways every 30 minutes. She’s partnering with local

00:10:38

Bob Theuring on Spotting and Stopping Burnout

Kanawha Valley Hustlers ·

2025/05/01

In this episode of the Kanawha Valley Hustlers podcast, I talk with my friend Bob Theuring to talk about burnout. We set a ten-minute timer and dive into what burnout looks like, how to spot it, and what to do about it. Bob describes it as a feeling of exhaustion and dissatisfaction, even when you're doing something meaningful. I share how I’ve noticed burnout in myself when tasks I normally enjoy feel impossible, like writing a simple email. We talk about how journaling can help spot patterns and

00:05:08

Promoting Creativity and Learning with Gracie Queen

Kanawha Valley Hustlers ·

2025/04/29

In this episode of the Kanawha Valley Hustlers podcast, I talk with Gracie Queen, marketing coordinator at the Clay Center for Arts and Sciences of West Virginia. Gracie shares how she grew up visiting the Clay Center and now helps promote its museums, theater, and planetarium. She tells me about seeing the behind-the-scenes work that goes into events and exhibits and how much collaboration happens across departments. We talk about the new Space Lab exhibit designed to inspire future STEM leaders

00:03:24

Connecting Through Real Estate with Madeline McPhee

Kanawha Valley Hustlers ·

2025/04/24

In this episode of the Kanawha Valley Hustlers podcast, I talk with Madeline McPhee, a former high school teacher from Texas who’s now in her first year of real estate with Riggs Commercial Realty. She tells me the market is heating up, with ten listings in the past week alone. Madeline says her background in education has helped her make a smooth transition into real estate, and she’s excited to serve the community in this new way. We meet at the Clay Center during Up Next Charlie West’s First

00:06:58

Lindsey McIntosh on Building Community Through the...

Kanawha Valley Hustlers ·

2025/04/22

In this episode of the Kanawha Valley Hustlers podcast, I talk with Lindsey McIntosh about the Friends of Clay, a volunteer group that supports the Clay Center in Charleston. She explains that the Clay Center is a museum and interactive space with exhibits, concerts, Broadway shows, and educational programs for all ages. Friends of Clay helps fund events like Carnival and supports STEAM education through donations and volunteer efforts. Lindsey shares how membership includes perks like free concert

00:08:38

The True Price of Cutting Corners with Bob Theuring

Kanawha Valley Hustlers ·

2025/04/17

In this episode of the Kanawha Valley Hustlers podcast, I chat with Bob Theuring, a local business coach with over 10 years of experience in leadership and personal development. We dive into the hidden costs of skimping in business, discussing the difference between being thrifty and being cheap. Bob shares how his father’s upbringing during the Depression lead to him being taught the value of being frugal, but he also highlights the dangers of cutting corners. We talk about how small details—like

00:05:13

Cindy Skiles on Building a Business from the Ground Up

Kanawha Valley Hustlers ·

2025/04/15

In this episode of the Kanawha Valley Hustlers podcast, I talk with Cindy Skiles about her journey from physical therapist to entrepreneur and now into a new chapter focused on nutrition. She tells me how she started her clinic in a small space with treatment tables she built herself and grew it into a 28,000 square foot facility with two locations, including a gym that still operates today. Cindy shares how she wasn’t afraid to do the dirty work—cleaning, fixing things, and handling whatever needed

00:04:14

Nancy Bruns on Building a Modern Business from...

Kanawha Valley Hustlers ·

2025/04/10

In this episode of the Kanawha Valley Hustlers podcast, I talk with Nancy Bruns, president and co-founder of J.Q. Dickinson Salt-Works. She shares how her family began making salt in Malden in the early 1800s, tapping into an ancient ocean beneath West Virginia. Their salt is rich in minerals and has a unique flavor. Nancy explains the day-to-day operations, with a team of 12 handling salt production, shipping, sales, and a busy event business that includes weddings and farm-to-table dinners. She

00:00:00

Innovation and Impact with Allyssa Covert and Travis...

Kanawha Valley Hustlers ·

2025/04/08

In this episode of the Kanawha Valley Hustlers podcast, I visit the i3 Innovation Showcase at the University of Charleston, where students and faculty present projects ranging from research and business ideas to art and community service. I speak with Allyssa Covert and Travis Kahle, who explain that this event has evolved from a traditional research day into a broader celebration of innovation across all disciplines. As a judge, I notice how the evaluation criteria are designed so anyone can fairly

00:10:17

Bob Theuring on Why Businesses Succeed by Taking Action

Kanawha Valley Hustlers ·

2025/04/03

In this episode of Kanawha Valley Hustlers, I chat with Bob Theuring, founder of Tandem Innovations, about the importance of action over endless preparation. Bob explains how companies used to invest more in leadership training, but now many rely on online resources, which can lead to analysis paralysis. I share my own experience learning to ride a bike—not by researching, but by doing—and Bob reinforces that real learning happens through practice. We discuss how musicians, like Bob’s brother, spend

00:07:35

Balancing Work and Entrepreneurship with Raymond...

Kanawha Valley Hustlers ·

2025/04/01

In this episode of Kanawha Valley Hustlers, I chat with Raymond Wyrick and Brandon McCutchon about juggling multiple jobs while building their businesses. Raymond runs The Dream Market, specializing in custom merchandise and fundraising apparel, making it easy for customers to order and receive digital mockups. Brandon operates Vital Flow, a mobile IV hydration company, offering treatments at home with physician consultations over FaceTime. Both work full-time jobs while growing their ventures,

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Kanawha Valley Hustlers

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