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PODCAST

The Coaching Edge: A Business Building Podcast

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It"s not about making a million dollars overnight. It"s about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day

business entrepreneurship

All Episodes

25:26

So Many Ideas, So Little Progress (How to Get Out of...

The Coaching Edge: A Business Building Podcast ·

2025/08/04

Do you ever feel like you have dozens of brilliant ideas—but you can't figure out how to get clear and take action? In this episode, we're talking about OVERWHELM and how common it is for coaches in their first few years of business.You'll learn practical strategies to prioritize your ideas, take action without waiting for clarity, and embrace a beta mindset to test and refine your offerings......so you can stop spiraling and turn some of those big ideas into big moves that build your

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32:19

Ep 45 The Best Business Building Advice You'll Ever Get

The Coaching Edge: A Business Building Podcast ·

2025/07/21

If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think.In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility,

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28:08

Smart Summer: Using The Slow Season to Create a Busy...

The Coaching Edge: A Business Building Podcast ·

2025/07/07

The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success.In this episode,we're talking about how you can intentionally utilize your summerto get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning. You'll also get a list of low-pressure activities that you can

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32:44

Ep: Hosting Retreats With Guest Hana Hein

The Coaching Edge: A Business Building Podcast ·

2025/06/23

Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that.This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We

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34:55

Ep 44 Business Building Faqs For Coaches

The Coaching Edge: A Business Building Podcast ·

2025/06/09

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.We're talking about all the foundational stuff you need to know to get started, including:The necessity of getting a coaching certification How to find your niche (and why this matters SO

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33:27

Ep 43 Using Workshops and Live Events to Successfully...

The Coaching Edge: A Business Building Podcast ·

2025/05/26

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business.We'll talk about:How you can use these events to build trust with potential clients The

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35:36

Ep 42: Coaching in a Trust Recession: How to Stand...

The Coaching Edge: A Business Building Podcast ·

2025/05/12

There’s a trust recession happening in the online business space — and coaches are feeling it.Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight. In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out. I’m also sharing how I’m

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30:14

Ep 41: Better Discovery Calls For Increased Conversions

The Coaching Edge: A Business Building Podcast ·

2025/04/28

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn... ✅Screening questions for potential clientsbefore their initial call, and how these can help you reduce no

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33:37

Ep 46: Confidence Beats a Perfect Niche: How Being...

The Coaching Edge: A Business Building Podcast ·

2025/04/17

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.You’ll learn:✅ Why responsive coaching = better client results = more referrals✅ How narrow

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39:40

EP 40: Level Up Your Video Coaching Content with...

The Coaching Edge: A Business Building Podcast ·

2025/04/14

Do you dread recording video content? You’re not alone! Many coaches and business owners struggle with feeling confident on camera, dealing with tech overwhelm, and making their videos look professional.In this episode, Emmy Award-winning broadcaster Kerry Barrett joins us to share insider tips on how to level up your video content—whether you're recording for social media, online courses, or live presentations. 🎥 Inside this episode, we cover:✅ The #1 mistake most people make on video

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36:52

EP 39: Building a Coaching Business From the Ground...

The Coaching Edge: A Business Building Podcast ·

2025/03/31

Starting a coaching business can feel overwhelming, especially if you have no clue where to begin. But with the right strategy in place, you can break your launch into a step-by-step, practical plan—and get on the fast-track to a thriving coaching business that actually works for you.In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching

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45:28

EP 38: Podcasts as a Coaching Business Builder with...

The Coaching Edge: A Business Building Podcast ·

2025/03/17

Ever thought about launching a podcast but felt overwhelmed? In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey from struggling with social media marketing to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.🎙️ Inside this episode, we cover:✅ Why Anna pivoted away from paid ads and leaned into podcasting✅ The behind-the-scenes of starting The Big Drink

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36:48

EP 37: The Basics of Launching a Coaching Business

The Coaching Edge: A Business Building Podcast ·

2025/03/03

This week on The Coaching Edge, I sharethe essential foundational elements that every coach should have in place when starting or growing their coaching business. I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence.I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place

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33:20

EP 36: Online Coaching Courses: FAQs (Part2)

The Coaching Edge: A Business Building Podcast ·

2025/02/17

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, you’re not alone. In this episode, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact. What You’ll Learn in This Episode: ❓ How do I move from

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31:20

EP 36: Online Coaching Courses: Why You Should Create...

The Coaching Edge: A Business Building Podcast ·

2025/02/03

If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover: 🔹 How a course can be a perfect

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28:38

EP 34: How to Make 2025 Your Most Profitable Year Yet...

The Coaching Edge: A Business Building Podcast ·

2025/01/13

In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.Are you charging too little or what you're worth? If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier! Here’s the thing—your value is not

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37:44

EP 33: How to Make 2025 Your Most Profitable Year Yet...

The Coaching Edge: A Business Building Podcast ·

2024/12/30

Ready to make 2025 the year your coaching business truly thrives? Let's go!In this episode of The Coaching Edge, I dive into thekeys to unlocking your full potential and reaching your revenue goals next year, without burning out. I break down the key steps to help you scale your businessso you can work smarter, not harder. 1. Goal Setting: Feeling-Based vs. Revenue-Based GoalsGoal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode,I discuss the

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36:08

EP 32: The Art of Networking for Coaches with...

The Coaching Edge: A Business Building Podcast ·

2024/12/16

This week on The Coaching Edge, I'm joined by Kristen Sharp. Kristen is an Executive Coach, Speaker and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results. We talk

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32:48

EP 31: How to Show Up As a Successful Coach (Even...

The Coaching Edge: A Business Building Podcast ·

2024/12/02

82% of coaching practices fail in the first two years!In this episode of The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice. You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice. You need to own your expertise as a coach and build confidence, I'm going to show you how in this

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33:24

EP 30: 10 Things I Wish They Told Coaches in...

The Coaching Edge: A Business Building Podcast ·

2024/11/18

In this episode of The Coaching Edge, I’m sharing the ten game-changing insights I wish I’d known when I started my coaching career.We’re diving into the realities of building a coaching business—the challenges, the loneliness, and the invaluable lessons along the way. I discuss why having a solid support system is essential, how to authentically connect with an audience, and why warming up your community before selling is critical for long-term success. We’ll also talk about the power of

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