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Communication Strategy That Works

Welcome to the Communication Strategy That Works podcast. I"m Emma, your host, and I am making it my mission to help you get the "comms stuff" right, spend your money more wisely, and have much more impact. I"m an in-house expert turned external advisor, and I help you if you"re a "comms" and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics

business marketing

All Episodes

41:21

Ep 115. ‘Deep Dive’ with Andy Barr: All things...

Communication Strategy That Works ·

2023/02/23

I am looking forward to bringing you this episode all about Digital PR. Digital PR is an essential element of a comprehensive communications plan. It involves ensuring that a brand’s digital presence – including websites, social media accounts, online press releases, and other digital content – is optimised and managed effectively to engage target audiences and build relationships that drive successful business results. Often mistaken for being about getting as many people as possible to visit a

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08:36

Ep 114. Should you Outsource or Upskill your Comms?

Communication Strategy That Works ·

2023/02/16

Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver the desired results. In most cases, it makes sense to opt for an experienced professional who can make sure that the job is properly completed. For certain campaigns or projects that require specific expertise, outsourcing is the more ideal option, as it allows for access to a broad range of skills and resources. Today I

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08:21

Ep 113. Public Relations & Automation; Opportunities...

Communication Strategy That Works ·

2023/02/09

The automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the impact on ethics has been. Companies can already use Artificial Intelligence (AI) and software solutions to manage their PR, allowing them to reach a wider audience and increase their visibility with minimal effort. Automation also allows for faster response time and more accurate tracking of data, which is essential for successful public relations

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12:46

Ep 112. Talking to stakeholders about sustainability

Communication Strategy That Works ·

2023/02/02

Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility. As we move into 2023, I think this topic is becoming even more relevant and important as businesses look to even monetise sustainability and see it as an opportunity of jumping on the bandwagon. There are two important reports launched

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18:44

Ep 111. Deep Dive with Shayoni Lynn, Part Two:...

Communication Strategy That Works ·

2023/01/25

111- Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation and the PR challenge I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast-growing communications consultancy powered by behavioural science. Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years’ experience, Shayoni is an industry leader in data-driven strategic

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29:53

Ep 110. Deep Dive with Shayoni Lynn, Part One:...

Communication Strategy That Works ·

2023/01/19

I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast-growing communications consultancy powered by behavioural science. Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years’ experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR’s

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07:59

Ep 109. RERUN! Time to set Strategic Goals?

Communication Strategy That Works ·

2023/01/12

Now that we're all back to work and most likely revved up with new goals and resolutions, I'm sharing this podcast again, as I can't emphasise enough the importance of goal-setting. We talk a lot about ‘goals’, especially at this time of the year, but we are often unclear on why we have chosen them or how we will arrive at the outcome we want. So here are a few reasons why it’s essential. Setting a clear, actionable goal is the first step towards achieving success. It signals to yourself and others

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06:58

Ep 108. 12 Tips of Christmas: Part Two

Communication Strategy That Works ·

2023/01/05

To continue the festive spirit, I’ve focused on 12 comms tips for you over the 12 days of Christmas, from 25th December to 2nd January. Here are the final 6. These are short and snappy episodes to keep you going over the festive period to help you improve your comms. Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here

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05:39

Ep 107. 12 Tips of Christmas: Part One

Communication Strategy That Works ·

2022/12/29

To continue the festive spirit, I've decided to focus on 12 comms tips for you over the 12 days of the Christmas period, from 25th December to 2nd January. So here are the first 6 to get you going! These are short and snappy episodes to keep you going over the festive period to help you improve your comms. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or

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05:30

Ep 106 - End of year review: What's worked and what's...

Communication Strategy That Works ·

2022/12/21

If you want to make an impact in 2023, you need to measure your impact. Doing this will help you hire an effective team, budget and focus your efforts where you need them most, and start to see better results. But it's not just for work; use this episode to review your personal goals too! Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource:

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10:46

Ep 105. Top Ten Tools for efficiency and time saving

Communication Strategy That Works ·

2022/12/15

I've compiled a list of my top 10 tools to help you become more efficient in your PR and marketing in 2023. From project management software to content planning calendars, these tools have been carefully curated by me using them firsthand and those my guests have recommended. Whether you're just starting or have years of experience, these ten tools are must-haves for 2023. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity

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06:12

Ep 104. Skills & Themes for your 2023 Comms Strategy

Communication Strategy That Works ·

2022/12/08

With the technological advances of the 21st century, as communication professionals, we must adapt our skills to stay ahead of the curve. Trends in communication and public relations (PR) are constantly changing, and those who want to stay ahead of the game must be aware of the latest developments. Today's short episode covers communication and PR trends to look out for in 2023. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication

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10:23

Ep 103. How resilient is your comms plan? Business...

Communication Strategy That Works ·

2022/12/01

In today's business world, the ability to anticipate and respond to disruptive challenges - both internal and external - is essential. A comprehensive business continuity and resiliency plan can help you anticipate and manage these challenges, ensuring that your business can weather any storm. And when disruptions do occur, a robust public relations program can help you protect and defend your company's reputation. I have covered a number of topics that relate to business resilience planning in a

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06:40

Ep 102. Are you being efficient with what you have?

Communication Strategy That Works ·

2022/11/24

How do you make an impact when you don’t have time to create content or run a campaign? There’s a simple action you can take which won’t take long at all but will keep you top of mind on – repurposing your resources. Today I cover how repurposing can save you time, money and effort, and help you win big in the longer term! Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some

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23:55

Ep.101. Comms That Works 101 - Two years of the podcast

Communication Strategy That Works ·

2022/11/17

It was the 100th episode of the podcast recently. To say that the 100th episode of the podcast is special would be an understatement. I've poured my heart and soul into it, so I'm so proud of what I've accomplished. In honour of this milestone, I've decided to take a look back at the past 100 episodes in this “101” episode. The first episode was released on 3rd December 2020. I will cover; why I started the podcast, what's been popular with listeners and what topics have stood the test of time and

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10:38

Ep 100. Odd couples: PR and Culture

Communication Strategy That Works ·

2022/11/09

Culture and PR have many links, but communication is arguably the most important one. Culture shapes how people communicate, and effective communication is essential to successful PR. There are many ways to define culture, but I use the definition of shared values, beliefs, and norms that shape how people think, feel and behave. In this context, PR manages the spread of information between an individual or organisation and the public. PR practitioners use various tools to influence how the public

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08:27

Ep 99. Does an economic downturn mean scale back or...

Communication Strategy That Works ·

2022/11/03

In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from Linkedin suggests brands will keep on building and not hold back, despite the economic picture. You can do a few things to ensure your spending remains conservative while still reaching your goals in times of challenging external influences. But this doesn’t necessarily mean less is more. Here are some reflections on LinkedIn's latest marketing

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12:07

Ep 98. RERUN. Hey marketers! 5 tips on using PR to...

Communication Strategy That Works ·

2022/10/27

How to use PR to build trust in your product One of the many ways PR can help the sales process along is through the ‘know, like, trust’ aspect of the customer journey with you. The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you than they were when they first heard of you. The customer has to travel along the ‘know, like, trust’ pathway with you to know your

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10:52

Ep 97. New CEO? What’s your plan for the first 100 days?

Communication Strategy That Works ·

2022/10/20

You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is the best? The first 100 days have long been a marker for success for a new CEO, either new to the role or experienced. There are lots of research and case examples to back this

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20:04

Ep 96. Why flexible working and productivity are...

Communication Strategy That Works ·

2022/10/13

WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications people and share my thoughts and experiences on this topic spurred on by this charity’s work. A recent study by the charity showed that, of the UK parents currently in work, 3 in 10 are in jobs below their skill level because their jobs offer greater flexibility. This shows a need for more high-quality part-time and

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