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The FIR Podcast Network Everything Feed

The FIR Podcast Network Everything Feed

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ALP 232: Setting honest expectations for your agency...

The FIR Podcast Network Everything Feed ·

2024/06/10

Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road.Continue Reading →The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.

en-US

FIR #410: Who’s Behind All Those Fake LinkedIn Profiles?

The FIR Podcast Network Everything Feed ·

2024/06/07

PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behind the profiles -- under other circumstances, fake profiles can easily be used for illicit purposes -- and the amount of effort organizations will need to

en-US

Circle of Fellows #104: Communication Ethics

The FIR Podcast Network Everything Feed ·

2024/05/24

The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.Four International Association

en-US

FIR #407: AI Is Changing How Managers Manage

The FIR Podcast Network Everything Feed ·

2024/05/24

White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In this short midweek episode, Neville and Shel explore what this means for managers and the internal communicators who recognize them as a discrete

en-US

21:56

ALP 229: What new rules on overtime and non-competes...

The FIR Podcast Network Everything Feed ·

2024/05/20

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.Continue Reading → The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.

en-US

1:25:21

FIR #406: Alas, SEO, We Knew You Well

The FIR Podcast Network Everything Feed ·

2024/05/20

Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all the news and focus in on Google's overviews in this long-form episode for May. Also in this episode, a Baidu executive wound up in hot water after remarks that offended employees and customers; Australian media manipulated a photo of a member of parliament,

en-US

34:02

EPISODE #78: CRAFTING STORIES THAT RESONATE –...

The FIR Podcast Network Everything Feed ·

2024/05/16

Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a good yarn"—is one of the most effective ways to convey complex topics. In this episode, Felicity shares how humor and openness can transform executive

en-US

20:24

ALP 228: Should your small agency hire senior-level...

The FIR Podcast Network Everything Feed ·

2024/05/13

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent.Continue Reading → The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.

en-US

14:47

FIR #405: Gen Z’s Connection with Influencers

The FIR Podcast Network Everything Feed ·

2024/05/08

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even partial to AI-generated influencers, casting doubt on the importance of authenticity (and even how authenticity is defined). Neville and Shel break down the

en-US

21:22

ALP 226: Should your agency sell itself as a...

The FIR Podcast Network Everything Feed ·

2024/04/08

Chip and Gini discuss the intricacies of fractional leadership roles within clients.Continue Reading → The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.

en-US

19:55

FIR #398: The AI Version of Your (or Anybody’s) Voice

The FIR Podcast Network Everything Feed ·

2024/04/03

Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice technology that will create natural-sounding voices based on a 15-second clip of your (or anybody's) voice. OpenAI claims Voice Engine will deliver unparalleled realism and naturalness in computer-generated speech, surpassing the capabilities of existing

en-US

22:09

FIR #397: Some Thought Leadership on Thought Leadership

The FIR Podcast Network Everything Feed ·

2024/03/29

"Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts about the quality of thought leadership but also reveals that when it's done right, it can be huge dividends for organizations, from building trust to

en-US

22:19

FIR #396: Will AI End Google’s Search Dominance?

The FIR Podcast Network Everything Feed ·

2024/03/27

AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in their results. Is it enough to dethrone Google, which has held sway over search for decades? Some say yes, while others question whether AI is best for the variety of different uses to which people put Google. Neville and Shel are not in complete

en-US

31:44

CWC 98: Storytelling and a helpfulness mindset for...

The FIR Podcast Network Everything Feed ·

2024/03/27

In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience.Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.

en-US

17:57

ALP 225: Accepting equity as payment for agency services

The FIR Podcast Network Everything Feed ·

2024/03/25

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.Continue Reading → The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.

en-US

1:21:59

FIR #395: Extra! Extra! Read All About It! (In Print!)

The FIR Podcast Network Everything Feed ·

2024/03/25

We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when

en-US

1:00:00

Circle of Fellows #102: Research, Plan, and Manage...

The FIR Podcast Network Everything Feed ·

2024/03/23

Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix. Learn from experts about negotiating salary, bonuses, and job titles when considering a new role, collaborating with recruiters, and effectively showcasing your skills in interviews and resumes. Discover strategies to

en-US

21:00

FIR #394: Marketers, Boards, and AI

The FIR Podcast Network Everything Feed ·

2024/03/20

Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise

en-US

23:02

ALP 224: Get over your fear of hiring employees

The FIR Podcast Network Everything Feed ·

2024/03/18

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees.Continue Reading →The post ALP 224: Get over your fear of hiring employees appeared first on FIR Podcast Network.

en-US

27:20

CWC 97: Agency salary and compensation trends in 2024...

The FIR Podcast Network Everything Feed ·

2024/03/13

In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic.Continue Reading → The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on FIR Podcast Network.

en-US

131 results

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