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PODCAST

The Translation Company Talk

Sultan Ghaznawi

The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company

business entrepreneurship

All Episodes

01:01:13

S02E14: The Disconnect in Expectations of Buyers &...

The Translation Company Talk ·

2021/07/08

In this episode of the Translation Company Talk, we cover the Disconnect In Expectations of Buyers and Sellers of Language Services. The author of the The General Theory of the Translation Company, Renato Beninato from Nimdzi Insights, talks in depth about what our industry doesn't understand about the needs and requirements of the buyer side. This is a very timely subject and while covered in most conferences, Renato provides a jargon free and easy to understand way of grasping this concept. Among

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41:17

S02E13: Role of Technology in Success of Language...

The Translation Company Talk ·

2021/07/08

In this episode of the Translation Company Talk podcast, we hear from Elsa Sklavounou about the role of technology in the success of a language company. Technology has been intertwined with the delivery and output of language services from a long time, in this interview we cover its impact on today’s language providers. We cover topics ranging from the changing role of linguists to content developers, use of technology in content supply chain, the proliferation of artificial intelligence in

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48:56

S02E12: Post Merger Operational Scalability

The Translation Company Talk ·

2021/06/07

In this episode, we welcome Paul Doherty back once again to discuss post merger operational scalability in language services organizations. Most mergers happen for the purpose of expanding sales and operational footprint and if not done right, the two merged organizations will experience chaos when combining the operations teams. We cover the following topics in this episode, please see the time-code for easy access: 1. How to market yourself 02:25 2. Operational Scalability 07:14 3. Why do

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01:03:54

S02E11: Basic Principles of Keeping Translation...

The Translation Company Talk ·

2021/05/31

In this episode of the Translation Company Talk, we hear from Georgia Roeming from Geo Group about tools and tricks to keep translation clients happy. It is a challenge to keep a client happy in order to grow their business in a fashion that means value to the client but also a happy relationship with the vendor. This is where we draw the line between transactional sales and relationship based business development. We cover topics such as the foundations of account management, how account management

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48:53

S02E10: Evolution of Localization

The Translation Company Talk ·

2021/05/25

In this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course of the great localization evolution. Among the subjects covered, we discuss the disconnect between academia and industry, the

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55:45

S02E09: Future of Events for the Language Industry

The Translation Company Talk ·

2021/05/18

Last year we saw an unprecedented chaos due to the pandemic which continues to impact many industries. In person events, which was one of the main drivers of business for our colleagues in the on-site interpreting sector, disappeared almost overnight. Companies that depend on this line of business had no choice but to either evolve right away into digital platforms for interpreting or give up. In this episode of the Translation Company Talk, we talk to Alex Chernenko from Translit to understand the

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58:00

S02E08: Successful Acquisition of Translation Companies

The Translation Company Talk ·

2021/05/04

Mergers and acquisitions are common in all industries and the translation and localization sectors have seen their fair share of activity in the M&A area in the past decade or so. In this episode of the Translation Company Talk, Christophe Djouani talks about his experiences with M&A, and in particular the ingredients of a successful acquisition which is the objective in every M&A deal. Christophe is a veteran in this area as he has been involved and overseen multiple acquisitions and mergers

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42:19

S02E07: Scaling Up a Translation Company

The Translation Company Talk ·

2021/04/27

One of the challenges that most of us face is to push our companies to grow beyond what has naturally been their growth rate or threshold. In this episode, I spoke with Cody Broderick from InWhatLanguage to discuss just that. Cody discusses in depth areas that language companies should be focusing on in order expand and scale up. He addresses key issues that are often overlooked by entrepreneurs in this space. Cody is the founder and CEO of InWhatLanguage. He is passionate about translation and

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45:51

S02E06: Alignment of Sales and Vendor Management in...

The Translation Company Talk ·

2021/04/11

We are often confronted with a difficult situation of resource imbalance in language companies. Some of us are more proactive in resource estimation, but there is no perfect formula. Anu Carnegie-Brown, Managing Director of Sandberg Translation Partners, Ltd. spoke with me about best ways to mitigate resource availability situations. Among other things we took a look at in-house and outsourced models and their pros and cons, as well as the potential of emerging technologies in improving the resource

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41:03

S02E05: Understanding Marketing Localization in the...

The Translation Company Talk ·

2021/03/14

In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber. We discuss what marketing localization is and in particular in the context of an enterprise setup, what does it mean to

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52:55

S02E04: Defining Specialization for Translation...

The Translation Company Talk ·

2021/03/01

Steve Kahaner is the VP & General Counsel of Marste & Co., Inc. and the Executive Director of Juriscribe®, and he spoke to me about the importance of specialization for a translation company on this episode of the Translation Company Talk. Steve has been around in the industry for a long time and has a firm understanding of legal translation sector as his organization only works with lawyer linguists and offers its services to legal and financial organizations. Among the topics we were able to

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53:17

S02E03 - Evangelizing the Importance of Localization...

The Translation Company Talk ·

2021/02/17

In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another. Aïssé addresses issues such as lack of awareness about localization which has

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46:52

S02E02: Dynamics of German Translation Market

The Translation Company Talk ·

2021/02/07

The German translation market is not just big, but it is also very unique and different from the North American translation markets. Christina Jagdman, CEO of wordinc, joins me on this episode of the Translation Company Talk, discusses how the translation business works in the German market. She discusses how she started in this industry as well as how things have changed in the past year or so. She also talks about about the German localization market in general, state of innovation in this market,

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51:19

S02E01: Strategic Leadership in the Translation &...

The Translation Company Talk ·

2021/02/01

This is the first episode of the second season of the Translation Company Podcast. It is a special episode because Sultan Ghaznawi, the President of YYZ Translations, who hosts this podcast reverses roles with his past guests to talk about his involvement in the language industry, his views on technology and NLP in particular, as well as his vision for the future of this industry. He discusses how he found himself in the language industry, his motivations to support communities and associations,

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49:12

S01E28: Expanding Your Language Business During Pandemic

The Translation Company Talk ·

2021/01/17

In this episode of the Translation Company Talk, we discuss how you can have a growth mindset to expand your language business while the world is going through a pandemic. I have invited Jordan Evans, President and CEO of Language Network, to discuss his experience for growing his business in the past year while dealing with adversity on a personal and business level. Among other things we talk about Jordan's journey in this industry, his growth and expansion strategy, his use of technology, how the

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50:56

S01E27: Resilient Interpreting Companies and Innovation

The Translation Company Talk ·

2021/01/09

Kevin McQuire is the president of Atlas Language Service. On this episde of the Translation Company Talk podcast, he explains how he found himself in this industry by accident and to this day he credits his mentor, Luis Echeverri for helping him navigate his way in the interpreting world. He has been leading his organization to provide interpreting services to 14 world leaders as well as the Pope. COVID-19 has been devastating for almost all industries, but the onsite interpreting industry has

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51:08

S01E26: Impact of Localization on Large Scale...

The Translation Company Talk ·

2021/01/04

In this episode of Translation Company Talk podcast, I had a candid discussion with Patrick Nunes from Rotary International. Patrick is a seasoned industry veteran who is not only leading the localization efforts at Rotary but also a member of Board of Directors at the Globalization and Localization Association. He provides his deep insights about the industry and in particular how localization plays an important role in disseminating information across a global audience in the context of

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52:29

S01E25: The Nuts and Bolts of Corporate Globalization

The Translation Company Talk ·

2020/12/14

In our latest episode of the Translation Company Talk, I had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process. Anna has published a book titled 'Truly Global: The Theory and Practice of Bringing Your Company to

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54:46

S01E24: Selling Languages Services to Millennial Buyer

The Translation Company Talk ·

2020/12/10

We are witnessing a generational shift in the localization and translation industry both on the supply side and on the client side. In this episode of the Translation Company Talk, we discuss the opportunities and challenges for selling language services to the millennial buyer. I invited Javier Carvajal from Acclaro to join me in this discussion and provide his take on how to successfully connect with buyers representing the millennial generation. Javi, as he is known amongst his friends, talks

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01:02:15

S01E23: What is Product Localization?

The Translation Company Talk ·

2020/12/07

Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have to localize their products to meet the local traffic and regulatory requirements in order to sell

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102 results

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