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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:31:26

Using Amazon DSP and AMC to Fully Understand the...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/22

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is

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00:22:08

Amazon Inbound Placement Fees Explained: Strategies...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/15

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most

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00:29:48

The Simplified Q4 Bids & Budget System for Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/08

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks. Plus, it’s the one time

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00:29:44

Why the 'Perfect' Amazon PPC Account Is a Myth?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/11/01

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits

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00:46:20

What Top Amazon Sellers Won’t Tell You About AI Video...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/25

In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. From using 3D

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00:03:26

Special Edition: Celebrating the Milestone 300th...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/18

In This Special Episode of the PPC Den Podcast...Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the

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00:33:11

Profit Reset on an Aggressive Amazon Brand: A...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/11

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.We’ll see you in The PPC Den! 🦡 Highlights

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00:04:19

ACOS Weather Report for September 2024: Metrics...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/10/04

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month. We’ll see you in The PPC Den! 🦡 Highlights 00:30 - September's PPC weather: cold, dreary, and probably

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00:27:45

5 Important Factors That Influence Amazon Ranking...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/27

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your

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00:43:15

The Complete Amazon Advertising Evergreen Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/20

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here:

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00:16:06

Non-Converting Spend: Misunderstood or Mismanaged? A...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/13

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable

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01:03:24

What's the Best Way to Manage an Amazon Brand?...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/06

Want to know what really goes on behind the scenes in Amazon brand management?Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t

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00:46:24

Amazon PPC Mastery on Vacation: Manage Like a CEO...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/30

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it

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00:40:42

Clement, 9 Year Amazon PPC Veteran Interviews...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/23

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡

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00:51:24

How Search Term Algorithms Boost Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/16

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand

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00:34:18

What is the SKU Economics Report and How It Boosts...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/09

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC

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00:11:42

What strategies can help minimize wasted spend in...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/02

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.We’ll see you in The PPC Den! 🦡 Highlights 00:00 -

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00:34:02

How does conversion rate influence ACOS on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/26

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Conversion Rate Importance 03:09 - Small Brand

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00:53:59

How to align team goals using Amazon PPC data tools?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/19

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.We’ll see you in The PPC Den! 🦡

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00:44:08

What should you do first when Amazon PPC sales drop?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/16

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down

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