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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:43:15

The Complete Amazon Advertising Evergreen Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/20

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here:

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00:16:06

Non-Converting Spend: Misunderstood or Mismanaged? A...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/13

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable

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01:03:24

What's the Best Way to Manage an Amazon Brand?...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/09/06

Want to know what really goes on behind the scenes in Amazon brand management?Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t

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00:46:24

Amazon PPC Mastery on Vacation: Manage Like a CEO...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/30

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it

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00:40:42

Clement, 9 Year Amazon PPC Veteran Interviews...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/23

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡

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00:51:24

How Search Term Algorithms Boost Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/16

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand

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00:34:18

What is the SKU Economics Report and How It Boosts...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/09

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC

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00:11:42

What strategies can help minimize wasted spend in...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/08/02

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.We’ll see you in The PPC Den! 🦡 Highlights 00:00 -

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00:34:02

How does conversion rate influence ACOS on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/26

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Conversion Rate Importance 03:09 - Small Brand

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00:53:59

How to align team goals using Amazon PPC data tools?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/19

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.We’ll see you in The PPC Den! 🦡

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00:44:08

What should you do first when Amazon PPC sales drop?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/16

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down

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00:09:56

How to Achieve Low ACOS with Negative Keywords?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/07/05

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.We’ll see you in The PPC Den! 🦡

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00:35:44

How Do Technical and Creative Strategies Work...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/28

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Meet our

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00:49:13

How Can Product Images on Amazon Boost Conversion Rates?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/21

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.We’ll see you in The PPC Den! 🦡 Highlights 0:00 -

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00:43:15

What Makes an Amazon PPC Manager Successful?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/14

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.We’ll see you in The PPC Den! 🦡 Highlights 1:05

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00:33:22

How To Forecast Your Amazon PPC Approach (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2024/06/07

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.This episode is a rerelease of one of our most popular

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00:49:31

What is the role of data in Amazon campaign management?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/31

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - What

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00:47:12

What Are 7 Overlooked Seller Central Tools?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/24

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing

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00:29:15

Why Should You Rethink Your Approach to PPC on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/17

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest

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00:30:14

Can Amazon PPC Success Be Predicted?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/05/10

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The

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381 results

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