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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

31:22

Greatest Hits - From Advertising to Operations with...

Marketing Vanguard ·

2024/11/28

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

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20:33

Simplifying Native Advertising Measurement with...

Marketing Vanguard ·

2024/11/21

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers

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27:04

Navigating Brand Transformation with Todd Kaplan, CMO...

Marketing Vanguard ·

2024/11/14

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.Here are the key talking points from the episode:Todd Kaplan's Transition to Kraft HeinzThe Impact

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38:42

Gary V on Creative Content, Social Media, and Live...

Marketing Vanguard ·

2024/11/07

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their

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35:36

Beyond Brands: Creating a Movement in Women’s...

Marketing Vanguard ·

2024/10/31

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers

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28:33

The Role of Storytelling in Brand Building: Insights...

Marketing Vanguard ·

2024/10/24

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brand Week 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative

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29:32

The Art of Storytelling in Branding with Deepak...

Marketing Vanguard ·

2024/10/10

Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru.Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how

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27:15

Hinge’s Unique Approach to Connecting with Gen Z with...

Marketing Vanguard ·

2024/10/03

Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of

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36:45

Greatest Hits - The Intersection of Design and...

Marketing Vanguard ·

2024/09/26

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in

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41:11

Greatest Hits - How the NFL is Winning Hearts...

Marketing Vanguard ·

2024/09/19

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion

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46:01

Greatest Hits - The Power of Brand Leadership with...

Marketing Vanguard ·

2024/09/12

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests.If you like what you heard

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40:38

Greatest Hits - The Role of CMOs as Business Leaders...

Marketing Vanguard ·

2024/09/05

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift

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29:55

Leadership and Risk-Taking: Empowering Marketing...

Marketing Vanguard ·

2024/08/29

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Sanofi's Chief Marketing Officer for Consumer Healthcare North America. Sanofi is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France.They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare,

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35:19

The Intersection of Creativity and Technology:...

Marketing Vanguard ·

2024/08/22

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today.Rei shares his experience growing up as an

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26:28

Driving Brand Relevance: Insights from Melody Lee,...

Marketing Vanguard ·

2024/08/15

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Melody Lee, CMO of Mercedes Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.Melody recounts her journey from growing up in Texas with immigrant parents to her diverse career across various industries before joining Mercedes Benz. She highlights the emotional connection people

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24:16

The Greatest Hits Episode Featuring Raja Rajamannar,...

Marketing Vanguard ·

2024/08/09

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Chief Marketing & Communications Officer and Founding President - Healthcare Business at Mastercard. Raja is a transformation leader with substantial senior management experience across different geographies around the world. He has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods, and healthcare, including at

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10:41

Balancing Performance Marketing and Building Brand...

Marketing Vanguard ·

2024/07/25

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand

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12:25

Using Visuals to Bridge the Gap Between Creativity...

Marketing Vanguard ·

2024/07/18

Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape.Join us as we discuss the growing importance of visuals in today's digital landscape. Zach shares Canva's mission to empower the world to design and its impressive growth to 190 million users worldwide. He also shares

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25:38

The Importance of Staying Connected Through the...

Marketing Vanguard ·

2024/07/11

Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small

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27:12

Unifying Brand and Performance Marketing: Insights...

Marketing Vanguard ·

2024/06/25

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's

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