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PODCAST

Elevated Marketing DOT Podcast

Elevated Marketing Solutions

This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.

business marketing

All Episodes

16:23

EP #149 The Untapped Potential of Buyer Personas Stop...

Elevated Marketing DOT Podcast ·

2024/10/30

There is a power in buyer personas in marketing, that can be underutilized. We talked today about using the example of "Compassionate Carrie," a fictional persona for a volunteer program, we explored how a well-crafted persona goes beyond demographics to capture the emotional drivers, motivations, and needs of your audience. We emphasized the importance of deep research, addressing common objections, and continuously evolving your personas to create targeted marketing that resonates on a personal

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16:52

EP #148 Maximizing Content Distribution: How to Get...

Elevated Marketing DOT Podcast ·

2024/10/23

In this episode, we dive deep into the world of content distribution and explore the many ways to get your content seen by the right audience. We discuss how to identify the best platforms for your brand, from mainstream channels like LinkedIn and Instagram to niche communities on Reddit, Quora, and Discord.Learn how to tailor your content for different platforms, the importance of format and frequency, and why collaborative efforts can amplify your reach. Whether you’re repurposing content into

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14:45

EP #147 The Evolving Role of AI in Marketing: Using...

Elevated Marketing DOT Podcast ·

2024/10/16

In this episode, we chatted about how marketers can use AI as a supportive tool without compromising their brand's authenticity. We discuss our initial hesitation around AI, the dangers of relying on it for generic content, and the importance of guiding it with specific prompts to match our unique voice. Highlighting the ethical considerations, we explore using AI for brainstorming and content creation while emphasizing that AI should enhance, not replace, the human touch that builds trust with our

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11:02

EP #146 Holiday Marketing Strategies Beyond Black Friday

Elevated Marketing DOT Podcast ·

2024/10/09

In this episode, we chat about holiday marketing strategies beyond the typical Black Friday and Cyber Monday frenzy. We'll discuss how starting early, optimizing your website, and creating intentional, value-driven promotions can make your business stand out during the entire holiday season.Plus, we'll cover the importance of catering to loyal customers, diversifying your content, and not overlooking the power of email marketing to connect with shoppers in meaningful ways. Tune in for tips to make

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11:25

EP #145 Video Podcast; You Might As Well Be Efficient

Elevated Marketing DOT Podcast ·

2024/10/02

In this podcast, we explored the benefits of video podcasting and how it can amplify your content strategy by repurposing material across multiple platforms.We discussed how combining video with audio podcasting allows for greater audience engagement, more visibility on social media algorithms, and the ability to produce various marketing assets, like short-form videos, blogs, and social media posts, from a single recording session. We also emphasized that video production doesn't have to be

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16:43

EP #144 Does Marketing Produce Instant ROI?

Elevated Marketing DOT Podcast ·

2024/09/25

Marketing is often misunderstood as a quick solution for instant revenue, but in reality, it’s a long-term investment that requires patience and strategic planning.Expecting immediate ROI can lead to disappointment and poor decisions, especially for new businesses still building brand awareness.While short-term strategies like paid ads may offer quicker insights, long-term approaches like SEO take time to deliver sustainable results.Setting realistic goals, focusing on data-driven decisions, and

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17:29

EP #143 Why your brand positioning in the market is...

Elevated Marketing DOT Podcast ·

2024/09/18

In times of economic downturn, strong brand positioning becomes critical to maintaining a competitive edge and fostering customer loyalty.By clearly communicating your brand's unique value, you can stand out amidst heightened competition, build consumer confidence, and resist the temptation of price wars.A well-positioned brand focuses on its core strengths, targeting the right audience while creating an emotional connection that reassures customers in uncertain times.Rather than broadening your

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15:26

EP #142 Understanding and Mitigating Biases in Marketing

Elevated Marketing DOT Podcast ·

2024/09/11

Join us in learning why bias in marketing is a natural yet often overlooked challenge that influences decision-making, messaging, and campaign outcomes. It stems from personal experiences, cultural norms, generational perspectives, and cognitive shortcuts, impacting how marketers interpret data and connect with diverse audiences. Addressing biases, such as confirmation, cultural, generational, and stereotyping, requires conscious acknowledgment, diverse team collaboration, and a commitment to

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17:42

EP #141 38 Content Ideas You Can Create For Your...

Elevated Marketing DOT Podcast ·

2024/09/04

It's easy to fall into the habit of creating the same type of content repeatedly, especially when it has proven to be effective.However, this approach can lead to stagnation for both marketers and audiences alike. Diversifying your content is crucial for maintaining engagement and reaching a broader audience, as people consume content in various ways. By integrating a variety of content formats—ranging from visually appealing infographics and engaging videos to interactive quizzes, podcasts, and

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22:50

EP #140 The Art of Messaging In Marketing: Turning...

Elevated Marketing DOT Podcast ·

2024/08/28

In this podcast episode, we dove deep into the complex process of crafting a marketing message that truly connects with your target audience.We walked through the essential steps needed to develop a message that not only communicates effectively but also inspires your audience to take action. From getting to know your audience's demographics and psychographics to pinpointing their pain points and defining your unique value proposition, we covered all the key elements of message creation.Plus, we

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14:50

EP #139 The Value of Story Telling In your Marketing

Elevated Marketing DOT Podcast ·

2024/08/21

In the world of marketing, storytelling is the secret sauce that transforms a bland product pitch into a compelling narrative feast. By weaving tales that tug at the heartstrings, brands can turn passive scroll-stoppers into popcorn-munching fans eager to join the journey. It's all about making consumers feel like they're part of the story—solving their frustrations and fulfilling their emotional needs. Whether it's Nike selling a "Just Do It" lifestyle or Amazon promising delivery nirvana,

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14:39

EP #138 Are You Sleepwalking On Your Social Media...

Elevated Marketing DOT Podcast ·

2024/08/14

Maintaining a fresh and engaging social media presence is more challenging than ever. Without regular reassessment and adaptation, your social media strategy can quickly become stale and ineffective. The constant pressure to produce new content can lead to repetitive posts and uninspired ideas, leaving your audience disengaged and uninterested. To avoid falling into this trap, it's crucial to evaluate your approach continually, ensuring that your content remains relevant, dynamic, and aligned with

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13:50

EP #137 Marketing Strategies Are Great, But You Must...

Elevated Marketing DOT Podcast ·

2024/08/07

Bridging the gap between marketing strategy and execution is essential for achieving meaningful results. While the excitement of strategizing often leads to endless planning, the real impact comes from thoughtful execution.It's crucial to allocate time, define clear goals, and set realistic expectations. By breaking down tasks, assigning responsibilities, and ensuring effective communication, teams can avoid fragmented efforts. Ultimately, success lies in being both visionary and practical,

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12:37

EP #136 How Strong is The Adaptability of Your...

Elevated Marketing DOT Podcast ·

2024/07/31

In this podcast, we discussed the necessity of adaptability in modern marketing. Being adaptable is not just an advantage but a requirement due to the rapidly changing landscape. We covered the importance of regular reviews, sufficient resources, and a mindset open to experimentation and change. It emphasizes the impact of algorithm updates, shifts in marketing trends, and the rise of new platforms.

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18:42

EP #135 How to use Interactive elements like quizzes...

Elevated Marketing DOT Podcast ·

2024/07/03

In the latest episode of the Elevated Marketing Dot Podcast, we talked about the power of interactive elements like quizzes and polls in digital marketing. We discussed how these tools tap into the emotional aspects of consumer decision-making, creating personalized and engaging experiences that drive customer engagement and loyalty.By attracting traffic through social media, SEO, and email marketing, and delivering personalized quiz results, marketers can build deeper connections with their

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22:14

EP #134 What types of marketing lead people to search...

Elevated Marketing DOT Podcast ·

2024/06/26

In this episode of Elevated Marketing Dot Podcast, we explored various marketing strategies that lead to brand searches. We really wanted to start this conversation because of the increase in zero-click marketing and social media marketing. As forms of marketing do not have a click you need to be aware of how to measure social media marketing and other marketing effectiveness that lead to brand search increases. We discussed the importance of name recognition and using tools like Google Search

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15:18

EP #133 Creating Consumer Confidence and Marketing...

Elevated Marketing DOT Podcast ·

2024/06/19

In this insightful episode, listeners will gain valuable strategies for creating consumer demand and confidence in their products or services, especially during times of economic uncertainty.The discussion covers the importance of providing authentic value that resonates with your target audience's needs, leveraging unique selling propositions to stand out from competitors, and the role of consistent content creation in building thought leadership and trust.Additionally, we explored the potential

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18:47

EP #132 How To Build A Content Strategy

Elevated Marketing DOT Podcast ·

2024/06/12

Today, we explored a topic that's at the core of our expertise and passion: content marketing. In this episode, we unraveled the intricacies of crafting a robust content marketing strategy. From defining clear, actionable goals to understanding your target audience and staying ahead of your competitors, we covered the essential steps to create compelling and effective content. We’ll also discussed the importance of auditing your existing content, choosing the right content types, and planning your

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19:23

EP #131 The Power of Giving: How 80% Value and 20%...

Elevated Marketing DOT Podcast ·

2024/06/06

In this episode of the Elevated Marketing Dot podcast, we chatted about the enduring power of giving, especially within social media. We explored the 80/20 rule, a fundamental strategy that emphasizes providing value 80% of the time and promoting your brand just 20% of the time. This approach helps build meaningful connections and fosters engagement by focusing on educational, fun, and relatable content. By sharing industry insights, user-generated content, and celebrating significant events, you

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15:32

EP #130 Words, Images, and Algorithms: The Future of...

Elevated Marketing DOT Podcast ·

2024/05/29

In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.This episode explores how Meta’s new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and

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210 results

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