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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:33:34

10 Stoic Tenets That Will Improve Your Business [REPLAY]

Alloy Personal Training Business ·

2024/07/24

The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.If you

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00:38:08

Lessons Learned from Opening 50 Alloy Personal...

Alloy Personal Training Business ·

2024/07/17

We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership.This

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00:19:40

7 Questions for Matt Helland

Alloy Personal Training Business ·

2024/07/10

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.Matt is Alloy’s VP of Studio Operations and the main franchise business coach.These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than

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00:29:57

How to Lead from Afar with Casey Kelley

Alloy Personal Training Business ·

2024/07/03

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make

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00:42:54

The Advantages of a Franchise with Mark Fisher

Alloy Personal Training Business ·

2024/06/26

Mark Fisher isn’t your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the

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00:50:46

Franchisee Success Secrets from Fitness Franchise...

Alloy Personal Training Business ·

2024/06/19

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles.His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry.He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees

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00:58:31

Building a Resilient Fitness Franchise

Alloy Personal Training Business ·

2024/06/12

We’ve heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here.Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating.She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner.In this episode, she is

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00:27:58

Suzanne Robb on Leadership and Alloy Franchise Success

Alloy Personal Training Business ·

2024/06/05

In this episode, we get to hear from Alloy’s COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast.The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities.So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open

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00:42:56

How Alloy Became the Fastest-Growing Fitness Franchise

Alloy Personal Training Business ·

2024/05/29

The franchise fitness space has so many options, which makes standing out from the pack a challenge.But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.Alloy’s story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.This

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01:00:39

How Small Group Personal Training Changed the Game...

Alloy Personal Training Business ·

2024/05/22

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.Rick’s business continued to grow and eventually transitioned

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00:29:42

Grit & Glory: Entrepreneurial Resilience

Alloy Personal Training Business ·

2024/05/15

Entrepreneurship isn't always the dream job it's often portrayed to be. Elon Musk famously described it as "staring into the abyss while eating glass."In this episode, Matt and Rick break down this quote to discuss the real challenges of running a business. You'll learn what the "abyss" and the "glass" represent – the constant awareness of potential failure and the unpleasant tasks that come with leadership.We discuss why some entrepreneurs struggle: it's not always about having bad ideas, but often

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00:41:29

How to Build a Fitness Community That Keeps Clients...

Alloy Personal Training Business ·

2024/05/08

The fitness industry is often obsessed with member acquisition, but Alloy Personal Training Franchise stands out with a metric that truly matters: client retention.Sure, we love seeing new faces walk through our doors, but one measurement of success that stands out is how long they stay a part of our community.Our average client sticks with us for a remarkable 36 months, and there's a reason for that.One of these reasons is that we intentionally keep our studios small to make it really personal

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00:39:27

Accountability Matters: The Heart of Care

Alloy Personal Training Business ·

2024/05/01

Picture a franchise where everyone cares deeply about meeting standards, teams are motivated, and businesses flourish.The secret ingredient? Accountability.In this episode, Matt and Rick discuss accountability as the highest form of care. Sincere Candor is an Alloy core value. We explain how accountability is threaded into an organization and give real-world examples of how it can manifest itself positively or negatively.When everyone—from investors to front-line coaches—feels accountable, the

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00:32:50

The "Why's" of Alloy Programming

Alloy Personal Training Business ·

2024/04/24

Consistency in fitness programming isn't just a nice to have; it's the difference between a thriving business and one that's constantly scrambling to please everyone.In this episode, Rick and Matt discuss the why's of Alloy programming and the importance of sticking to the script.It might be tempting for trainers to think they can improve things with a few tweaks here and there – a little extra cardio tacked on at the end of a fancy new exercise they just learned.But here's the thing: when the

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00:11:46

Experience Matters: Navigating Consistent Customer...

Alloy Personal Training Business ·

2024/04/17

We all strive for those 'wow' moments for our clients – you know, the experiences that make them leave feeling impressed and raving about your business.But while the occasional "10 out of 10" is fantastic, did you know that consistency might be even more important?Sure, it's fantastic when your team occasionally pulls out all the stops for a client. But think about those between times. If a client never knows what to expect from the moment they walk in, even the best workouts can feel disappointing

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00:38:14

Mastering the 3 Keys to Successful Organic Fitness...

Alloy Personal Training Business ·

2024/04/10

In fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads.While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels.In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketing efforts.He

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00:26:27

3 Pillars of Entrepreneurial Success You Might Be...

Alloy Personal Training Business ·

2024/04/03

The difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors.In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being.Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly honest with

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00:33:25

The Director of Training's Playbook

Alloy Personal Training Business ·

2024/03/27

The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility.In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate.With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship

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00:32:50

Should You Franchise Your Business?

Alloy Personal Training Business ·

2024/03/20

Have you ever considered taking your successful business and expanding it into a franchise?While the idea is exciting, it's important to understand the complexities involved.In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business.They highlight the significant investment of time, money, and emotional energy that goes into franchising.It's important to

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00:29:07

How to Increase Your Show Rate

Alloy Personal Training Business ·

2024/03/13

Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference.In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business.While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This

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314 results

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