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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:32:04

The Power of Community in Staying Fit and Healthy

Alloy Personal Training Business ·

2024/09/18

In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comprise Alloy's core clientele.Rick explains the benefits of small group training, which provides

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00:29:42

From Fitness Client to Alloy Personal Training...

Alloy Personal Training Business ·

2024/09/11

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptation in business.Suzanne also reveals how Alloy navigated the COVID-19 pandemic and the importance of

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00:28:25

Understanding Your Fitness Franchise Lease

Alloy Personal Training Business ·

2024/09/04

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly impact the overall cost of opening a franchise.They also highlight the importance of timing and

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00:49:04

Follow the Process with Rami Odeh

Alloy Personal Training Business ·

2024/08/28

Are you considering investing in a fitness franchise but worried about potential pitfalls?In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy location to now.He shared his firsthand experiences of what happens when you deviate from the established

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00:18:10

All Things Alloy Conference with Alejandra Madrid

Alloy Personal Training Business ·

2024/08/21

In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference.As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail.Already, this year’s conference planning is underway, and Alejandra’s eyes are also set on 2025 and beyond.She reveals the secrets behind effective planning, from negotiating contracts to managing

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00:15:56

4 Styles of Leadership

Alloy Personal Training Business ·

2024/08/14

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.They analyze how each style affects franchise operations and team dynamics.It’s important to strike the right balance between challenging employees and providing them with the necessary support and

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00:29:19

This is Why I Invested in an Alloy Franchise - Jake...

Alloy Personal Training Business ·

2024/08/07

As the demand for fitness solutions continues to rise, investing in a fitness franchise presents an attractive opportunity for aspiring entrepreneurs. Today, Rick interviews Jake Rosenthal, a successful investor and entrepreneur who recently became an Alloy franchisee in San Diego.Jake shares his journey from tech sales to diverse investments in real estate and Bitcoin and explains why he chose alloy as his next big venture.Jake has a unique investment strategy, combining cash flow from his alloy

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00:27:24

Stop Losing Clients Before They Even Walk Into Your...

Alloy Personal Training Business ·

2024/07/31

Are you losing potential clients before they even step foot in your gym?In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not

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00:33:34

10 Stoic Tenets That Will Improve Your Business [REPLAY]

Alloy Personal Training Business ·

2024/07/24

The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.If you

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00:38:08

Lessons Learned from Opening 50 Alloy Personal...

Alloy Personal Training Business ·

2024/07/17

We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership.This

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00:19:40

7 Questions for Matt Helland

Alloy Personal Training Business ·

2024/07/10

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.Matt is Alloy’s VP of Studio Operations and the main franchise business coach.These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than

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00:29:57

How to Lead from Afar with Casey Kelley

Alloy Personal Training Business ·

2024/07/03

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make

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00:42:54

The Advantages of a Franchise with Mark Fisher

Alloy Personal Training Business ·

2024/06/26

Mark Fisher isn’t your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the

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00:50:46

Franchisee Success Secrets from Fitness Franchise...

Alloy Personal Training Business ·

2024/06/19

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles.His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry.He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees

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00:58:31

Building a Resilient Fitness Franchise

Alloy Personal Training Business ·

2024/06/12

We’ve heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here.Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating.She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner.In this episode, she is

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00:27:58

Suzanne Robb on Leadership and Alloy Franchise Success

Alloy Personal Training Business ·

2024/06/05

In this episode, we get to hear from Alloy’s COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast.The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities.So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open

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00:42:56

How Alloy Became the Fastest-Growing Fitness Franchise

Alloy Personal Training Business ·

2024/05/29

The franchise fitness space has so many options, which makes standing out from the pack a challenge.But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.Alloy’s story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.This

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01:00:39

How Small Group Personal Training Changed the Game...

Alloy Personal Training Business ·

2024/05/22

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.Rick’s business continued to grow and eventually transitioned

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00:29:42

Grit & Glory: Entrepreneurial Resilience

Alloy Personal Training Business ·

2024/05/15

Entrepreneurship isn't always the dream job it's often portrayed to be. Elon Musk famously described it as "staring into the abyss while eating glass."In this episode, Matt and Rick break down this quote to discuss the real challenges of running a business. You'll learn what the "abyss" and the "glass" represent – the constant awareness of potential failure and the unpleasant tasks that come with leadership.We discuss why some entrepreneurs struggle: it's not always about having bad ideas, but often

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00:41:29

How to Build a Fitness Community That Keeps Clients...

Alloy Personal Training Business ·

2024/05/08

The fitness industry is often obsessed with member acquisition, but Alloy Personal Training Franchise stands out with a metric that truly matters: client retention.Sure, we love seeing new faces walk through our doors, but one measurement of success that stands out is how long they stay a part of our community.Our average client sticks with us for a remarkable 36 months, and there's a reason for that.One of these reasons is that we intentionally keep our studios small to make it really personal

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