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PODCAST

The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

sports soccer

All Episodes

31:56

Club Tigres Femenil - Growing the women's brand in...

The Footballco Business Podcast ·

2023/08/16

On this show, we're talking to Carlos Valenzuela, Vice President of Operations and Marketing Club Tigres. Carlos joins us to explain how Club Tigres Femenil are growing their brand in North America and the strategy behind the launch of their English language social accounts. Carlos also takes us behind their partnership with the record-breaking Warner Bros. film, Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the

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26:43

Juventus - Federico Chiesa: Back on Track and much...

The Footballco Business Podcast ·

2023/08/03

Joining us on the Footballco Business Podcast are Mike Armstrong, Chief Marketing and Communications Officer at Juventus, and the club’s Head of Digital Media, Marco Castellaneta. Mike and Marco join GOAL Italia’s Romeo Agresti to discuss Juventus’ Creator Lab, which creates more than 1,500 pieces of content for the club’s channels every month and has played a major role in generating 2bn more video views this year than last for the club! The pair talk us through the role of Creator Lab and the

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27:37

Building Brand Partnerships in Women's Football with...

The Footballco Business Podcast ·

2023/07/19

Welcome to the Footballco Business Podcast. On today’s show, we’re going to Cannes, France and bringing you a panel from Sport Beach which was hosted by Stagwell Inc. during last month’s Cannes Lions. Stagwell is a global marketing network built to challenge the status quo and during Sport Beach they welcome leading names from sports, brands and media together for conversations based on the cultural zeitgeist of sport and its massive global market. This panel focused on building brand partnerships

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33:56

Diego Maradona - The story behind the definitive film...

The Footballco Business Podcast ·

2023/07/05

On this edition of the Footballco Business Podcast, we're re-publishing GOAL's 2019 interview with Director, Asif Kapadia and Editor, Chris King about their film, Diego Maradona. The interview was recorded live at the London Gala Screen of the film and is being published today, July 5th, 39 years to the day since he signed with Napoli. Diego Maradona, the film, is the definitive account of Diego's time in Naples and serves as a microcosm of his life. Since this interview was recorded and originally

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53:11

The Tabloids to Ted Lasso - How the media covers...

The Footballco Business Podcast ·

2023/06/26

This edition of the Footballco Business Podcast is a Pride special and looks at how the media handles conversations about sexuality and gender identity in football. Our guest host for this show is Jon Holmes, a journalist, media consultant and the founder of Sports Media LGBT+. Jon is joined by Erin Williams, Sport Programmes Manager at Stonewall and Jack King. Jack covers film and TV for publications including GQ and Vulture, often focusing on LGBTQ+ characters and storylines. Jon, Erin and Jack

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35:56

Pien Meulensteen: Her career as a broadcaster |...

The Footballco Business Podcast ·

2023/05/29

On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, CBS, and a number of other broadcasters. Recently, Pien became the first female to call a live Premier League game on Sky Sports, and took home the 'One to Watch - On Air' award at this year's Sports Journalism Association Awards. Pien is the daughter of René Meulensteen who had a long career as both a player and manager, most notably as first-team coach

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35:30

EA Sports: The creation of the EA Sports FC Brand...

The Footballco Business Podcast ·

2023/05/15

On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David, or DJ as he's often called, could be considered as presiding over the biggest piece of brand work seen in football for decades, the creation of EA SPORTS FC, the brand that will be replacing FIFA as the title of EA SPORTS football video game series - which is also the best-selling sports video game series of all time. Since launching as FIFA International Soccer in 1993 FIFA has become synonymous with football

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37:46

Austin FC: What Matthew McConaughey is Really Like |...

The Footballco Business Podcast ·

2023/04/24

On this show, Alex is talking to James Ruth, Chief Marketing Officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s like having Matthew McConaughey as a Minister of Culture and how all this translates into the stands to create the Austin FC match day atmosphere. This atmosphere is driven by Austin FC’s unique supporters' culture, sitting at the centre of the club. To help give the supporter perspective, Alex and James joined by Rico Hernandez, VP of Los

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23:00

Women's World Cup 2023 - 100 Days Out | Lessons from...

The Footballco Business Podcast ·

2023/04/11

On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of Indivisa (Footballco's women's football brand) taking over from our regular host, Alex Manby, Morgan speaks to Jane about preparations for this summer's tournament, from the bid process to how it is they're reaching fans in the UK and US. Morgan and Jane also discuss the legacy of the 2022 Women's Euro

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37:41

Growing the Bundesliga Abroad Ahead of Der Klassiker...

The Footballco Business Podcast ·

2023/03/27

On this show, Alex is speaking with Peer Naubert, Chief Marketing Officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase abroad and how in an age of player-focused fans, competitions can strike a balance between bringing fans in through star players but not being left high and dry when those stars move on. Also, ahead of Der Klassiker, we find out how the DFL uses this marque match to bring in fans without being overly reliant one a game that only happens

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42:53

The rise of the US soccer lifestyle and its...

The Footballco Business Podcast ·

2023/03/07

This week on the Footballco Business Podcast we're talking to Mark Lowyns creative director at Orlando City SC and Orlando Pride and co-founder of Fly Nowhere, as well as an American football culture connoisseur. We’re discussing both the emergence of soccer culture in the US during the 80s and Mark's introduction to it before he made it his career. We will cover the relationship soccer has with music and fashion, including looking to the future to predict where soccer as a creative outlet is going

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29:47

Transfer Deadline Day Special: Unique Sports Group's...

The Footballco Business Podcast ·

2023/01/12

This week on the Footballco Business Podcast we're talking to Marlon Fleischman, agent and MD of player management services agency Unique Sports Group. On Unique’s books are the likes of established internationals like Reece James, Hirving Lozano and Dayot Upamecano as well as many young players ready to break into the big time. We’re going to be discussing both the World Cup and January transfer window as well as tackling the role of agents and the debate around players on social media. The

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31:11

Adidas Football - Designing the 2022 World Cup kits |...

The Footballco Business Podcast ·

2022/12/12

This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes into designing World Cup football shirts. The pair cover both the performance and aesthetic side of kit design, with a focus on the kits worn by Argentina and Japan at the 2022 FIFA World Cup. Here the stories behind the kits, what special considerations went into creating them for the conditions in Qatar and the shirts Mateo and Andrew love

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27:57

How to hijack the World Cup with Lee Price, former...

The Footballco Business Podcast ·

2022/12/05

This week on the Footballco Business Podcast we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians, Paddy Power's campaign for the 2018 World Cup which saw Paddy Power donating £10,000 to LGBTQ charities in Russia for every goal the Russian team scored during the tournament. As well as talking about the creation of Rainbow Russians, Lee discusses other famous Paddy Power football campaigns, from 'painting' a

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44:51

Alexi Lalas World Cup Special: Signing Beckham at...

The Footballco Business Podcast ·

2022/11/17

This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi discusses USA '94 and how both fans and the media treated soccer in the US in the 1990s, as well as looking ahead to the USMNT's chances in Qatar. He also discusses in detail what might be the most important transfer in MLS history, David Beckham to Madrid, and his role in bringing 'Brand Beckham' to the US. Alexi doesn't hold back and discusses both the

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39:53

Football Manager 2023 - The story behind the...

The Footballco Business Podcast ·

2022/11/07

This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely successful Football Manager games. Speaking to Alan ahead of the launch of Football Manager 2023 we discussed how they keep players coming back and how they bring in new fans. We also discuss player power in the form of famous fans like Griezmann and Gundogan and working with YouTubers and the importance of authenticity and their new

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31:48

Union Berlin - How Germany's coolest club is being...

The Footballco Business Podcast ·

2022/10/26

This week on the Footballco Business Podcast we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Christian about the rise of Union, who at the time of recording were sitting on the top of the Bundesliga and how this newfound success has (or hasn't) changed the club's identity. We also discuss the role of the stadium and the fans and how the club mirrors the city it

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38:32

United Soccer League - How the likes of Detroit City,...

The Footballco Business Podcast ·

2022/10/11

This week on the Footballco Business Podcast we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football and why for football to grow in a country the size of the US there needs to be more on offer than just MLS. Listen now to find out how clubs across its divisions engage fans on a local and US-wide level and how some of the USLs plans look more European than American,

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44:28

UEFA Women's Euro 2022 - Reaching new fans and...

The Footballco Business Podcast ·

2022/07/06

With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time for Footballco's Alex Manby to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase event. Alex and Kayleigh discuss the challenge of attracting young girls into women's football, UEFA's goals for the tournament and also the challenges faced in making sure as many fans as possible can watch the matches in packed stadiums. You can follow the UEFA Women's

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34:13

Ben Black/TikTok - How football brands can leverage...

The Footballco Business Podcast ·

2022/06/15

On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge audience on his platform that, in turn, has attracted some major brands looking to tap into that audience. Alex talks to Ben about the potential he saw in the platform in those early days, how he stays ahead of the game, how brands can work with TikTok creators and his plans for the World Cup. You

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95 results

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