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PODCAST

Bite-Sized Dental Marketing

Join Eric Hubbard, founder of Pain-Free Dental Marketing, and a lineup of industry-leading guests as they dive into their strategies and explore the latest trends in dentistry. These conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice. With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you"re a seasoned dental professional or just starting

business marketing

All Episodes

19:38

#86: Niche Down to Stand Out: Dental Marketing...

Bite-Sized Dental Marketing ·

2023/12/06

In this episode, Kristyn, the creative force at Pain-Free Dental Marketing, explores the nuances of niche marketing for dental practices aiming to stand out and excel in today's competitive landscape. They discuss the benefits of specializing in particular treatments and shifting to fee-for-service models, underscoring the necessity of a cultural shift within practices, especially at the front desk and in patient communication. Key topics include strategic demographic targeting, the power of patient

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26:37

#85: Dental Marketing Spend - Assessing Value &...

Bite-Sized Dental Marketing ·

2023/11/29

This episode focuses on the complexities of allocating your marketing budget effectively. Eric & Ian explore topics such as maintaining your digital footprint, crafting a brand identity that truly represents your practice, and employing innovative approaches to attract new patients. They advocate for a marketing budget that goes beyond simply focusing on new patient acquisition, emphasizing the importance of maintaining a robust online infrastructure and brand presence. Furthermore, they discuss

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18:18

#84: Three Simple SEO Strategies for Your Dental...

Bite-Sized Dental Marketing ·

2023/11/20

In this engaging episode, Pain-Free Dental Marketing's SEO strategist, Hannah, shares practical and easy-to-implement SEO tips that any dentist or dental practice owner can apply to improve their online visibility. Hannah emphasizes the importance of optimizing your Google My Business listing, crafting engaging blog content, and utilizing authentic imagery and videos to enhance your dental practice's SEO. With her expert insights, Hannah demystifies the technical specifics of search engine

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16:29

#83: Dr. Carmichael's Dental Heritage & Practice...

Bite-Sized Dental Marketing ·

2023/11/15

Join Dr. Bryan Carmichael, a seasoned dentist from Watauga Dental Center, as he shares the story of his journey into dentistry, influenced by a family background rich in dental expertise. Dr. Carmichael traces his professional steps from his educational roots to establishing his own practice. In this episode, he discusses his preferred dental procedure - wisdom teeth surgery - and his approach to navigating its challenges, finding satisfaction in the unique circumstances each case presents. He

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13:30

#82: A Guide to the Ultimate Dental Marketing...

Bite-Sized Dental Marketing ·

2023/11/07

In this episode, the Pain-Free Dental Marketing team explores what defines the ideal marketing client, placing an emphasis on collaboration. They navigate the complexities of client engagement, the need for strategic patience during seasonal market changes, and the vital role of consistent branding. Offering expert advice, they discuss how dental practices can enhance their marketing efforts and the importance of a mutual commitment between the dental practice and their marketing team. This episode

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33:30

#81: Melinda Heryford on Personality Insights for...

Bite-Sized Dental Marketing ·

2023/11/03

In this enlightening episode, Melinda Heryford of Practice Management Consulting offers expert insights into understanding team dynamics in the dental industry. With a track record of partnering with over 200 dental practice owners, Melinda's consulting firm specializes in elevating practice results by freeing up dentists' time, reducing their stress, and boosting the bottom line. Explore the nuances of DiSC assessments, the potential of StrengthFinders, the art of delivering feedback, and more. If

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32:09

#80: Dr. Schuster's KISS Principle in Orthodontics

Bite-Sized Dental Marketing ·

2023/10/30

In this episode, Dr. Schuster of Magnolia Ridge Dentistry shares her expert insights into simplifying complex dental concepts, making them understandable to clinicians and patients. Dr. Schuster discusses the role of advanced diagnostic tools like CT scans and digital scanners, exploring how they enhance patient care and why they are essential in modern practices. Dr. Schuster also underlines the critical importance of continuous education and lifelong learning as the cornerstones of professional

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22:54

#79: Mastering Dental Metrics: Financials & KPIs with...

Bite-Sized Dental Marketing ·

2023/10/27

In this episode, Kristen Ashley of Duckett Ladd breaks down the essentials of effective dental practice management. She discusses the importance of understanding your financials to equip you for informed decision-making. Kristen also shares her insights into the pivotal role of Key Performance Indicators (KPIs), not just as mere numbers but as navigational tools that guide your practice's strategy. The conversation concludes with a discussion on goal-setting, providing recommendations for crafting

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20:00

#78: Level Up with Subscribili: A Guide to Dental...

Bite-Sized Dental Marketing ·

2023/10/23

Are you curious about how in-house dental membership plans can elevate your practice's revenue and patient loyalty? Subscribili's state-of-the-art management technology enables practices to launch and manage their own in-house subscription plans, streamlining payments and enhancing patient care. In this episode, Sudha Vetri, CEO of Subscribili, explores topics ranging from the significance of membership plans and customization to key aspects of billing and data ownership. She also tackles common

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31:31

#77: Elevate Your Dental Practice with Fortune...

Bite-Sized Dental Marketing ·

2023/10/18

In today's episode, Jennifer Surette, a dental coaching expert at Fortune Management, offers invaluable insights into growing a successful dental practice. Jennifer brings a unique blend of dental practice management and personal development, guiding dentists through the complexities of wearing multiple hats—from clinician to CEO. She tackles a wide array of topics, from the nuances of strategic practice management and achieving balance to building a high-performing team and using Key Performance

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14:25

#76: First Impressions in Dentistry: Mastering the...

Bite-Sized Dental Marketing ·

2023/10/16

Today, Tosha Matthews from Aesthetic & Implant Dentistry of Lubbock discusses the art of authentic patient engagement. She places a particular emphasis on mastering the crucial first phone call, outlining how individual attention can foster long-lasting relationships and elevate your dental practice. Tosha mentions how difficult yet rewarding it is to balance the fast-paced environment of a dental practice while still making each phone call count. If you're looking to turn those first

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23:58

#75 [HTTM]: Fee-for-Service vs. PPO Dental Marketing...

Bite-Sized Dental Marketing ·

2023/10/13

In today's episode, we're discussing the tactical differences between marketing for fee-for-service dental practices versus PPO practices. Andre, an industry expert, explores strategies that make a true impact. From perfecting that crucial first phone call to elevating your online visuals and collecting authentic reviews, you won't want to miss Andre's insights. Discover what sets a great dental practice apart from the merely good ones. Whether you're looking to transition your practice or simply up

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29:34

#74: The Real Bite on DSOs vs Private Sales with Kyle...

Bite-Sized Dental Marketing ·

2023/10/11

Kyle Francis of Professional Transition Services digs deep into the timely subject of selling dental practices—covering everything from the stigmas surrounding DSOs to the human elements that influence transactions. Kyle offers nuanced insights that could be game-changers for dental practice owners weighing their options. Whether you're a seasoned practitioner or a dental business newbie, this conversation promises to give you fresh perspectives on some of the most pressing issues today.

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40:41

#73: Dr. Morgan on Building a Dental Practice with Heart

Bite-Sized Dental Marketing ·

2023/10/06

In this episode, we talk to Dr. Davis Morgan from Aesthetic & Implant Dentistry of Lubbock. Renowned for his compassionate approach, business acumen, and embrace of innovative technology, Dr. Morgan offers valuable insights for any dental professional looking to navigate the complexities of modern practice. He discusses the challenges and triumphs of relocating his practice, especially during the turbulent Covid-19 period, a transition made smoother by strategic marketing. Throughout the

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31:35

#72: Adapt & Thrive: Dental Shifts with Santosh Patel

Bite-Sized Dental Marketing ·

2023/10/04

Today, we're joined by Santosh Patel of Complete Specialty Solutions. This company specializes in supporting general dental offices by managing administrative, clinical, and logistical aspects, allowing them to offer a complete range of in-house specialty care. Santosh discusses the modern challenges dental practices face, covering everything from the nuances of crafting effective business agreements, the role of technology in streamlining operations, to the emerging trends in Dental Support

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22:55

#71: Jason Hite on Financial Strategies for Thriving...

Bite-Sized Dental Marketing ·

2023/09/29

As Director of Business Development at Crossroads Tax Advisors, Jason Hite specializes in offering financial and strategic advice to dentists and dental practice owners in this evolving dental industry landscape. Drawing on his experience and expert knowledge, Jason provides practical insights into labor management, insurance navigation, streamlining account management, and financial efficiency. Additionally, Jason discusses Crossroad's strong commitment to client success by delivering personalized

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32:38

#70: Navigating Financials & Culture with Dental CPA...

Bite-Sized Dental Marketing ·

2023/09/25

Today's episode features David Goodman of PKF O'Connor Davies, a CPA firm with a specialized focus on the dental industry. David brings us their annual 'Dental Practices by the Numbers' report, an exhaustive compilation of financial data and KPIs gathered from dental practices, providing a thorough look at current industry trends. Eric & David discuss additional crucial topics such as work-life balance, team morale, and financial planning to help you manage your dental practice efficiently. This

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31:34

#69: Dr. Knight's Journey to a Fee-for-Service Dental...

Bite-Sized Dental Marketing ·

2023/09/22

Today, we're joined by Dr. Knight from Knight Dental Care, a talented dentist who not only has years of experience but also comes from three generations of dental professionals. Eric & Dr. Knight explore the real-world challenges young dentists encounter, from the pivotal decision between corporate and private practice to the complexities of dental insurance. Dr. Knight offers practical advice to guide dental career decisions, focusing on balancing quality care with business realities.

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19:30

#68 [HTTM]: A Smooth Transition Guide to Integrating...

Bite-Sized Dental Marketing ·

2023/09/18

Today's episode focuses on the best practices for integrating a new associate dentist into an existing dental practice. Eric & Andre suggest strategies to smoothly transition a new associate into the practice and gain acceptance and trust from the existing patient base. If you're considering expansion or just brought in a new associate, you won't want to miss this episode. Stick around to learn how to make your new associate feel like they've been part of the team all along!

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16:05

#67: Referrals & Reviews: The Dynamic Duo Your Dental...

Bite-Sized Dental Marketing ·

2023/09/13

In this episode, Eric and Stephanie explore the intricacies of effective dental marketing, emphasizing the pivotal role of word-of-mouth referrals and online reviews in a dental practice's success. They discuss a holistic approach to dental marketing that transcends tactics and focuses on long-term success. This episode will spark a fresh perspective on dental marketing and leave you with actionable strategies to elevate your dental practice.

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