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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

36:34

If You're Not Incorporating AI into Your Business,...

Leveling Up with Eric Siu ·

2024/10/09

This is Eric's presentation around AI in marketing from Limitless Expo 2024 which just wrapped last month. There are accompanying slides, so we recommend you watch it on YouTube at the link here, https://youtu.be/Jowh3Oqm9jg. Eric discusses how you can 10x your business through AI in marketing, specifically diving into marketing strategy, SEO, CRO, and agentic workflows. ⏰Timecodes ⏰ 00:00 Intro to Eric's Presentation / Harnessing AI for Business Growth 10:56 SEO Strategies and Programmatic

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35:56

This Mistake Almost Destroyed My 8-Figure Business

Leveling Up with Eric Siu ·

2024/10/02

Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top talent—insights every business owner needs to hear about thriving in the face of challenges. Watch the full interview here:

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33:00

He's $1.2 BILLION In Debt: This Is What No One...

Leveling Up with Eric Siu ·

2024/09/25

Join Eric Siu as he interviews the legendary Robert Kiyosaki, author of Rich Dad Poor Dad, on mastering debt, building unstoppable wealth, and why financial education is the key to thriving in any economy. Discover Kiyosaki's bold take on leadership, branding, and how surrounding yourself with the right people can skyrocket your success!Watch the full interview here: https://youtu.be/oP2kSCDemVs TIME-STAMPED SHOW NOTES: 00:00 Understanding Debt: Good vs. Bad 04:38 The Importance of Financial

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60:05

How Ken McElroy runs a $3 Billion Business in Just 90...

Leveling Up with Eric Siu ·

2024/09/18

In this interview, Eric Siu and real estate mogul Ken McElroy reveal the strategies behind successful property deals, smart cash flow management, and the art of leveraging debt. Ken shares how politics impact real estate, the power of YouTube for attracting investors, and why building wealth is about more than just money. Get ready for some powerful insights!Watch the full interview here: TIME-STAMPED SHOW NOTES: (0:00) Opening and Introductions (02:30) Debt Coverage and Managing

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108:33

Why Marriage Is Rarely Still Worth It | Dr. Taraban

Leveling Up with Eric Siu ·

2024/09/11

In this episode, Eric Siu interviews Dr. Orion Taraban as they dive deep into the realities of modern relationships—how to keep attraction alive, the business side of marriage, and why sex work is on the rise. They also explore hot topics like OnlyFans, the girl boss movement, social media's impact on dating, and what it means to be "monogamish." Plus, learn why overpaying is the price of winning in love and how to balance control, commitment, and personal growth. You don’t want to miss this!Watch

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35:32

How to be RICH (by Billionaire J. Paul Getty)

Leveling Up with Eric Siu ·

2024/08/28

Eric Siu's take on 'How to Be Rich' by J. Paul Getty challenges conventional wisdom. He paints business as an art, not just a money machine, and argues that true leaders must get their hands dirty—no room for passive CEOs here. He dives into the darker side of success, questioning whether wealth truly enriches life or just complicates it.Watch the full interview here: https://youtu.be/x3Cm3EHHD3U TIME-STAMPED SHOW NOTES: (00:00) Viewing Business as an Art (01:13) The Importance of Being a

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30:52

15 Years of SEO Knowledge in 30 Minutes

Leveling Up with Eric Siu ·

2024/08/21

Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like.Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14) Buying Websites vs. Building (05:59) Creating Linkable Assets for SEO Success (09:22)

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23:25

How to Get the MOST from Your MONEY and Your LIFE

Leveling Up with Eric Siu ·

2024/08/14

In this episode, we're diving into a book that flips the script on everything you thought you knew about money and legacy. Eric Siu breaks down the bold ideas from 'Die with Zero' by Bill Perkins—a book that dares you to rethink your financial goals. Should you really be saving up to leave an inheritance, or is there a better way to live? Stay tuned to find out! Watch the full interview here: https://youtu.be/C5Bd7-U_cmc TIME-STAMPED SHOW NOTES: (00:00) Rethinking Inheritance and Spending Money

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48:15

16 Years of Business Wisdom in 49 Minutes

Leveling Up with Eric Siu ·

2024/08/07

Ready to level up your business? Join Eric Siu as he shares 16 years of game-changing insights, from the power of focus to essential hiring hacks. Learn how to build a profitable, attractive company with tips that every entrepreneur needs. Don’t miss this out!Watch the full interview here: https://youtu.be/yl07zLk0ul4 TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (01:51) The Power of Like-Minded Friends and Entrepreneurial Groups (07:31) The Dangers of Being

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26:31

How Elon Musk, Steve Jobs, and Jeff Bezos Hire A-Players

Leveling Up with Eric Siu ·

2024/07/31

Legendary leaders like Elon Musk, Steve Jobs, and Jeff Bezos have shown that hands-on involvement is key to building exceptional teams. In this session, Eric Siu shares his insights on recruiting A-players — those rare talents who can deliver ten times the value and drive the company's vision forward. Watch the full interview here: https://youtu.be/BC-Laq0nRUw TIME-STAMPED SHOW NOTES: (00:00) Introduction (01:27) Hiring Based on Core Values and Cultural Fit (07:07) Trust Your Gut Feeling

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11:20

Lessons From Scaling My Podcasts to 100M+ Downloads

Leveling Up with Eric Siu ·

2024/07/24

Join Eric Siu as he shares 10+ years of podcasting wisdom – discover how to build a loyal audience, innovate your content, and stand out from the crowd. Learn the secrets to boosting views on social media and the importance of quality and creativity. Get ready for practical tips and strategies that will help you elevate your podcasting game!Watch the full interview here: https://youtu.be/hK5yUTTaNCA TIME-STAMPED SHOW NOTES: (00:00) Building an Audience: The Magic Number is Three Years (01:43)

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16:27

Do Hashtags Improve Visibility? Eric Siu Reacts Pt. 1

Leveling Up with Eric Siu ·

2024/07/17

In this episode, Eric Siu reacts to viral TikToks on entrepreneurship, content creation hacks, and skyrocketing business success. Discover the hidden potential of faceless channels, why brands beat ad revenue, the power of entrepreneur communities, and the harsh realities of running an agency. Watch the full interview here: https://youtu.be/sErzOilxIgs TIME-STAMPED SHOW NOTES: (00:00) The Importance of Content Packaging and Hooks (01:07) The Potential of Faceless Channels on

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26:38

My Framework For Building My Agency To $100M In...

Leveling Up with Eric Siu ·

2024/07/03

In this first episode of Eric’s agency journey to a $100M in revenue, Eric explores the strategies used by multi-billion dollar agency holding companies, such as mergers and acquisitions, integration of acquired companies, investment in technology and data analytics, and offering integrated services. Watch the full interview here: https://youtu.be/NepkrLQDjkc TIME-STAMPED SHOW NOTES: (00:00) Introduction: Scaling an Agency to Nine Figures in Revenue (02:32) Mergers and Acquisitions:

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46:09

How I Bought An Agency For $2 That Led to 8 Figures

Leveling Up with Eric Siu ·

2024/06/19

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join our AOA: https://marketingschool.io/agency Ready to boost your marketing with weekly tips? Join 15,100+ subscribers: https://levelingup.beehiiv.com/subscribe – Ali Abdaal, a former doctor turned YouTuber, interviews Eric in this episode. Eric Siu shares his journey of building a successful marketing agency and provides insights on starting and scaling a marketing agency. Watch the full interview here:

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61:22

Why Bryan Johnson Wants to Be God

Leveling Up with Eric Siu ·

2024/06/05

For this week’s episode, Bryan Johnson, the “world’s most measured man”, shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements. Watch the full interview here: https://youtu.be/5wJJLPobQeQ TIME-STAMPED SHOW NOTES: (00:00) The Pursuit of

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33:25

How I Plan To Buy Agencies With The Rise of AI

Leveling Up with Eric Siu ·

2024/05/29

In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk TIME-STAMPED SHOW NOTES: (00:00) Introduction and Context (03:27) Strategic Thinking and Top Talent in the Age of

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75:16

Is Gary Vee An All-time Entrepreneur Or?...

Leveling Up with Eric Siu ·

2024/05/22

For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more.Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in

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85:38

His Sleep Company Might Be Worth 1 TRILLION Dollars |...

Leveling Up with Eric Siu ·

2024/05/15

For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The

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87:16

Mark Moss on Fatal AI and An Economic Crash Ahead

Leveling Up with Eric Siu ·

2024/05/08

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: Earning and Buying Attention (03:29) The Rise of Personal Brands and Personal Interactions (06:20) The Power of Long-Form Content for Building Trust (26:02) The Value of

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90:02

The Writing Secrets That Create Billionaires | David...

Leveling Up with Eric Siu ·

2024/04/18

Eric Siu interviews David Perell, a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. They discuss his passion for teaching writing and helping people clarify their thinking and structure their ideas. David shares the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.Watch the full

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