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PODCAST

Brilliant Branding

Phil Davis and Liz Hiemstra

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help

business management & marketing

All Episodes

54:50

Your Brand Story Part II - Keeping Your Story Straight

Brilliant Branding ·

2017/10/05

As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal

en-us

54:50

Your Brand Story Part II - Keeping Your Story Straight

Brilliant Branding ·

2017/10/05

As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal

en-us

53:16

Your Brand As A Story

Brilliant Branding ·

2017/09/28

Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to create, articulate and weave that storyline throughout your marketing. While brand names names provide a starting point for conversation, brand stories offer a higher degree of engagement. They work on an emotive level and create compelling connections that go beyond the functional feel of product and

en-us

53:16

Your Brand As A Story

Brilliant Branding ·

2017/09/28

Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to create, articulate and weave that storyline throughout your marketing. While brand names names provide a starting point for conversation, brand stories offer a higher degree of engagement. They work on an emotive level and create compelling connections that go beyond the functional feel of product and

en-us

54:54

What's Cooking? Identifying your brand's ingredients

Brilliant Branding ·

2017/09/21

Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on... 1: How to identify your brand ingredients, those special attributes that make you uniquely you. 2: How to prioritize your brand ingredients to make your special dish consistently delicious 3: How to bake your brand recipe into your company so everyone

en-us

54:54

What's Cooking? Identifying your brand's ingredients

Brilliant Branding ·

2017/09/21

Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on... 1: How to identify your brand ingredients, those special attributes that make you uniquely you. 2: How to prioritize your brand ingredients to make your special dish consistently delicious 3: How to bake your brand recipe into your company so everyone

en-us

54:54

Naming a Startup Company - 5 Steps to Naming Your...

Brilliant Branding ·

2017/09/14

Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune in and tune up on how to overcome the common mistakes and pitfalls when creating a company name. With over 250 successfully branded companies under our belt, we will provide insights into successfully branding your new enterprise. You'll

en-us

54:54

Naming a Startup Company - 5 Steps to Naming Your...

Brilliant Branding ·

2017/09/14

Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune in and tune up on how to overcome the common mistakes and pitfalls when creating a company name. With over 250 successfully branded companies under our belt, we will provide insights into successfully branding your new enterprise. You'll

en-us

54:52

How to Build a Successful Company Brand Identity

Brilliant Branding ·

2017/09/07

In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include... • The company brand name • The company descriptor phrase • The company tag line/positioning statement • The company logo and visual identity • The company brand style guide By reviewing

en-us

54:52

How to Build a Successful Company Brand Identity

Brilliant Branding ·

2017/09/07

In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include... • The company brand name • The company descriptor phrase • The company tag line/positioning statement • The company logo and visual identity • The company brand style guide By reviewing

en-us

55:47

The 4 'C's of Brilliant Branding

Brilliant Branding ·

2017/08/31

If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct

en-us

55:47

The 4 'C's of Brilliant Branding

Brilliant Branding ·

2017/08/31

If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct

en-us

54:31

Discover Your Pivot Point and Empower Your Brand

Brilliant Branding ·

2017/08/24

What's at the core of Apple? Computers? Or innovation? This week's episode explores what we call your brand's Pivot Point, the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important difference between product based, and attribute based, brands - and why it's vital to your company's long term growth. Here are just a few brilliant insights

en-us

54:31

Discover Your Pivot Point and Empower Your Brand

Brilliant Branding ·

2017/08/24

What's at the core of Apple? Computers? Or innovation? This week's episode explores what we call your brand's Pivot Point, the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important difference between product based, and attribute based, brands - and why it's vital to your company's long term growth. Here are just a few brilliant insights

en-us

56:08

What is company branding? The good, the bad, the...

Brilliant Branding ·

2017/08/17

Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on

en-us

56:08

What is company branding? The good, the bad, the...

Brilliant Branding ·

2017/08/17

Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on

en-us

76 results

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