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PODCAST

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!

business entrepreneurship

All Episodes

48:29

What Happens After the Shoot Appointment?

The Spiro Podcast: Managing your Real Estate... ·

2023/10/05

What processes(es) do you have in place for your real estate photography and videography appointments? How do you manage the editing tasks? How about delivery? Invoicing? In this episode, Todd and Craig walk through all the items needed to complete a photography shoot for real estate after the actual appointment.

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44:09

The Philosophy of Scaling

The Spiro Podcast: Managing your Real Estate... ·

2023/09/26

Have you considered scaling your business up? Do you even have INTEREST in scaling your real estate media business and gaining more clients? Are you in a market where there are other competitors? Other small businesses doing what you do? Are they larger companies doing real estate photo and video that are regional? How do you even grow in those markets? Todd and Craig discuss the overall philosophy of scaling your business and what you need to consider.

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41:47

Scaling Your Team

The Spiro Podcast: Managing your Real Estate... ·

2023/09/12

When is the right time to hire an employee or bring on a 1099 Contractor? What position should you hire first? How do you train your new business teammates? These are questions you are probably wrestling with as your Real Estate Media business grow. Todd and Craig discuss what you need to consider and how to scale your team so that you can serve more Realtors in your market(s).

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36:36

How to Not Lose Clients

The Spiro Podcast: Managing your Real Estate... ·

2023/09/06

The turnover of clients is a forgone conclusion right? They will come and go. Or will they? Todd and Craig discuss strategies and ways to maintain client loyalty, and KEEP your clients in an ever-increasingly competitive market. Watch and listen on ways to minimize your clients wandering to competitors.

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34:44

The Cost of Homes Not Being Ready

The Spiro Podcast: Managing your Real Estate... ·

2023/08/30

We've all experienced it in Real Estate Photography & Videography: Walking up to an appointment, and the sellers are desperately trying to continue to pick up, declutter, and clean their home for their photos & video appointment with you; if they did anything at all. While being an inconvenience for sure, does a homeowner not having their home ready for their professional real estate photos actually affect your business? If so, how? And what can you do to minimize the effects of seller

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33:44

Content to Generate Revenue

The Spiro Podcast: Managing your Real Estate... ·

2023/08/22

Nick Kellis, a former LA Producer, joins Todd and Craig to talk about how to serve your Realtor clients with content and services that aren't listing dependent. With overall listing inventory down across the U.S., what are you doing to diversify what you can do on the marketing front for your Realtor clients?

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39:19

Automated Video Editing? What!?

The Spiro Podcast: Managing your Real Estate... ·

2023/08/16

WOW Video Tours Director of Production Ryan Lieurance joins Todd & Craig on the Spiro Podcast to talk about automated video editing, the newly revealed feature in Spiro's real estate photography & videography management software. That's right: automated video editing. Watch & listen to learn more! To learn more about Spiro, check out: http://spiro.media

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34:34

Hot Topic: Zillow Buys Aryeo

The Spiro Podcast: Managing your Real Estate... ·

2023/08/08

Massive news last week, as we all learned that Zillow has bought Aryeo. Todd and Craig share their thoughts on how this affects our industry and our individual businesses. And they also talk about the importance of taking time for yourself and your family amidst running a business that you're pouring your heart and soul into.

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40:52

Business Mindsets and VIPs

The Spiro Podcast: Managing your Real Estate... ·

2023/07/26

What kind of mindset do you need to have and walk in, to have and maintain (and grow!) a successful real estate media & marketing business? And as you develop that mindset, what is the best way to take care of your VIP customers? Todd and Craig share some ideas to help you continue to grow your business with a healthy mindset and outlook!

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36:34

Checking Your Business Pulse

The Spiro Podcast: Managing your Real Estate... ·

2023/07/18

How is your business doing? How are you measuring success? What indicators of business health should you be checking? Todd and Craig talk about all of this regarding our Real Estate Photography & Videography businesses this week on the Spiro Podcast.

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50:41

Client Communication Strategies

The Spiro Podcast: Managing your Real Estate... ·

2023/07/11

Do you communicate the same way with every member of your family? What about your friends? Depending on who we're talking to, we may change how we communicate. We don't speak to our children the same way we may talk to our spouse. And we don't talk to our spouse the same way we talk to our colleagues. But what about our clients? Should we communicate the same way to all of our clients and Realtors? Todd and Craig discuss the different types of clients we have as Real Estate media

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37:43

Leveraging Your Order Pages

The Spiro Podcast: Managing your Real Estate... ·

2023/07/05

Your Online Ordering Pages are critically important to the success of your Real Estate Media & Marketing Business. Are your pages optimized to make it the best possible experience for your Realtor clients? Todd and Craig talk about how to get your order pages set up to provide the best customer experience and help you increase your sales!

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47:40

Upselling

The Spiro Podcast: Managing your Real Estate... ·

2023/06/27

Upselling. It's a way to increase your profit margin without adding much work to your process. But it can also be intimidating for those that don't really like to "sell". But that's ok, because Todd and Craig share how to serve your clients well with the products and services that will serve them and their clients well, without pressuring your clients. Listen in for more on how you can act as a consultant rather than a salesperson in helping arm your clients with more to grow their

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41:05

A Parable in Customer Service

The Spiro Podcast: Managing your Real Estate... ·

2023/06/20

A Parable is a story told to teach something of value. Our story this week is about Todd and Craig's differing experiences at their respective chiropractors, and what we can learn from both experiences. (Yes, they're getting/are old. Cut them a break.) What does your customer service approach say to your clients?

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39:00

A Discussion on Zillow and Cubicasa

The Spiro Podcast: Managing your Real Estate... ·

2023/06/13

Todd and Craig tackle the subject of the business moves that Zillow and Cubicasa are making that could affect our businesses as Real Estate Media providers. Is it good? Is it bad? How can we make the best of it? Be sure to share your comments and insight!

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40:46

Branding the Stuff We Do

The Spiro Podcast: Managing your Real Estate... ·

2023/06/06

As Real Estate Media & Marketing Professionals, we talk to our Realtor clients quite a bit about branding themselves. But, what do we do to brand ourselves? Listen in as Todd and Craig discuss ideas on how to build your brand and set yourself apart in the mind of your clients, and soon to be clients!

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39:44

Join Your Local Realtor Board Now!

The Spiro Podcast: Managing your Real Estate... ·

2023/05/22

One of the best ways to connect with Realtors is by joining your local Realtor/MLS Board. Eddie Campos, Realtor for Re/Max Preferred Associates in Toledo, OH, and President-elect of the Northwest Ohio Realtor Board joins Todd & Craig for a discussion on how to join a Realtor Board as an Affiliate Member, the benefits of joining, and how to get the most out of your membership! Don't miss this episode!

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46:41

Owner Spotlight Series: Justin Boswell - Bos Photography

The Spiro Podcast: Managing your Real Estate... ·

2023/05/15

Todd and Craig speak with 18 year old Justin Boswell, owner of Bos Photography, a real estate visual marketing business in Central Pennsylvania. Listened to get inspired and fired up about your business again! Justin brings some great wisdom and fresh ideas on starting and growing your real estate business. It's another Owner Spotlight Series episode, and we know this will spur you on to keep working on your business, not just in your business! Check out Bos photography at: Website:

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35:44

Real Estate Media and Marketing: A Realtor’s Perspective

The Spiro Podcast: Managing your Real Estate... ·

2023/05/08

We talk amongst ourselves quite a bit about what we think Realtors need and want in regards to the real estate marketing and media services we provide to them, but what about hearing directly from a Realtor? Lisa Sedlak of Danberry Reatlors in Toledo, OH joins Todd and Craig to talk about Real Estate Visual Marketing from a Realtor's perspective.

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41:24

Business Insurance - What Do You Need?

The Spiro Podcast: Managing your Real Estate... ·

2023/05/01

Todd & Craig invite on Michael Sarno from Webb Insurance Agency to discuss what you insurance you need to protect your business. You've worked hard to start and build your business. Don't be caught in a bad situation with no coverage or way to protect everything you've invested! 0:00-0:34 Preview 0:35-6:04 Intro to Michael Sarno with Webb Insurance 6:05-21:13 Do I need business insurance? Liability, property, equipment- there is a lot to insure, even when you’re just starting out Start with

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