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PODCAST

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It"s such a common thing we see client struggle with until we start helping them.Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.Hosted by Carrie Saunders, tech strategist,

technology entrepreneurship

All Episodes

20:19

5 Common SEO Mistakes Online Business Owners Make -...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/02/04

Send Carrie a Text Message! This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/ Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.ecommercemadeeasypodcast.com Find more...

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15:30

How to Write Product & Service Descriptions That Sell...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/02/04

Send Carrie a Text Message! Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell physical products, digital courses, or coaching programs, your product descriptions can make or break your sales. A bland, feature-heavy description can turn potential buyers away, while a well-crafted one builds trust and gets them to take action. In today’s episode, I’m breaking down how t...

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13:17

How to Optimize Your Website Navigation for Increased...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/01/28

Send Carrie a Text Message!A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a sale. Today, we’re tackling one of the most overlooked aspects of web design—navigation. I’ll walk you through the do’s and don’ts of website navigation so your site becomes a seamless experience that keeps visitors engaged and...

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18:53

Must-Have Plugins for WordPress Sites

Smarter Online Business - Tech, Tools & Truths for... ·

2025/01/21

Send Carrie a Text Message! I wanted to invite you to Join me for a FREE masterclass hosted by my business friend Tracy Beavers, “How To Grow Your Email List & Attract Your Ideal Clients,” where she unveils the secrets to building an engaged email list—without the need for paid ads or endless lead magnets!Join me here: https://www.ecommercemadeeasypodcast.com/bvmeSupport the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://ww...

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29:28

How to Grow Your Email List Automatically

Smarter Online Business - Tech, Tools & Truths for... ·

2025/01/14

Send Carrie a Text Message!Ever wondered why your business might be losing out by relying solely on social media? Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins us to reveal the secret to maintaining a strong and direct connection with your clients—building a robust email list. Tracy argues that while social media is a valuable tool, it cannot replace the stability and control that an email list provides. She shares her wisdom on how an email list no...

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17:03

What are the Top 5 Key Performance Indicators for...

Smarter Online Business - Tech, Tools & Truths for... ·

2025/01/07

Send Carrie a Text Message!Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business. Mentioned Resources:Improving Your Website’s Speed:--> EP 047: Speed Matters: How Faster Websites Drive More SalesSpeed Tools to Measure your Website’s Speed:--> PageSpeed In...

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11:13

2024 Recap: Top 5 Episodes of the eCommerce Made Easy...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/12/31

Send Carrie a Text Message!To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or revisiting these episodes, this recap will highlight key takeaways and explain why these topics are essential for your business success.So, what were the top 5 episodes this year? Let’s dive in and find out!Top Podcast Episodes of 2024#5: How To Improve Email Deliverability & How To Avoid Emai...

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40:31

How to Transform Your Productivity and Creativity...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/12/24

Send Carrie a Text Message!Today we have an exciting episode ready for you! I’m talking to Marketing & AI expert Kendra Corman. We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content creation for social media and podcasts to reducing decision fatigue, we promise you'll walk away with new strategies to streamline your...

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18:35

What to Do When Your Website or Sales Page Doesn’t...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/12/17

Send Carrie a Text Message!You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But instead, it’s crickets. Sound familiar? If your website isn’t performing as expected, you’re not alone. Every entrepreneur faces setbacks, and today, we’re going to talk about how to turn those challenges into opportunities for growth.Rate, Review, & Follow on Apple PodcastsIf you’re loving my eCo...

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15:08

How to Craft an Unforgettable Elevator Pitch to...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/12/10

Send Carrie a Text Message!If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners struggle to articulate what they do in a way that grabs attention and leaves a lasting impression. That’s where an elevator pitch comes in. Today, we’re going to talk about how to create an elevator pitch that gets people excited about your business and why having one is absolutely essential for ...

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21:12

The Psychology of a Sale: How to Design a Website...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/12/03

Send Carrie a Text Message!Trust. It’s one of the most important factors in making a sale, especially online. When visitors land on your website, they’re asking themselves one key question: “Can I trust this business?” If the answer is no, they’ll click away faster than you can say “conversion rate.” But if your website immediately inspires trust, you’re one giant step closer to making a sale. Today, we’re diving into the psychology of sale and exploring how to design a website that instantly...

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13:36

Why Most Websites Fail and How to Make Yours Stand Out

Smarter Online Business - Tech, Tools & Truths for... ·

2024/11/26

Send Carrie a Text Message!Your website is the cornerstone of your online business. It’s where your audience comes to learn about you, browse your offerings, and ultimately, take action. But here’s the hard truth: most websites fail to deliver the results their owners hope for. Why is that? What makes some websites stand out and convert visitors into loyal customers, while others fade into obscurity? Today, we’re diving into the top reasons most websites fail and, more importantly, how you ca...

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14:12

The One Thing Missing from Your Website That’s...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/11/19

Send Carrie a Text Message!Could a simple tweak on your website be the key to unlocking higher conversions? Join me as we uncover the often overlooked power of a clear call to action (CTA). With over two decades of expertise in e-commerce and web development, I've seen firsthand how a compelling CTA can serve as a guidepost for your visitors, steering them from indecision to decisive action. Join us and learn how to harness the full potential of CTAs to turn your website into the sales ...

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18:43

How to Boost Your Sales with the Magic of...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/11/12

Send Carrie a Text Message! Ever wondered how a simple story can become your secret weapon to boost sales and connect with your audience? Join me as we dive into the art of storytelling and discover how it can take your marketing to the next level. Learn how harnessing the power of stories can transform your brand, making it resonate with authenticity and purpose. This episode is your go-to guide for crafting a brand story that not only reflects your core values but also makes your audience f...

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16:24

How to Skyrocket Your Holiday Sales with Engaging...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/11/05

Send Carrie a Text Message!Elevate your holiday sales with our ultimate guide to standing out in the bustling holiday marketplace! Join me as we explore how to design irresistible holiday promotions that resonate with your audience, no matter your business type. Discover actionable strategies that will help make this holiday season not only memorable but also your most successful yet! Mentioned Resources-> Learn more about Website OptimizationEP 047: How Faster Websites Drive More SalesRat...

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41:11

How to Declutter your Workspace for Increased...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/10/29

Send Carrie a Text Message!Ever felt like your workspace is draining your energy rather than fueling your productivity? Join us as we sit down with Amy Slenker-Smith, a passionate decluttering coach, who transformed her chaotic dining room table into a harmonious home office. Through her coaching program and popular blog, Amy’s framework proves that even the most unmotivated can conquer the overwhelm of stuff, save hours in their day, and create a space they love whether it’s their home or of...

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12:45

The Top 5 Things to be Monitoring on your Website...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/10/22

Send Carrie a Text Message!Running a successful online business isn’t just about setting up your website and leaving it to run on autopilot. To keep your site performing at its best, bring in more visitors, and drive sales, you need to regularly monitor and optimize key aspects of your website. So, what should you be keeping an eye on to make sure everything is running smoothly? Today, we’re talking about the top five most important things to monitor on your website regularly to keep your web...

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18:48

How to Successfully Migrate Your Website Without...

Smarter Online Business - Tech, Tools & Truths for... ·

2024/10/15

Send Carrie a Text Message!What if switching your website platform could actually boost your SEO instead of hurting it? If you're looking to upgrade without sacrificing your hard-earned search engine rankings, you're in the right place. Join me on this episode of the eCommerce made easy podcast as we uncover the strategic steps to successfully migrate your website without compromising your SEO performance. Mentioned Resources:--> Seo Audit Tools: Google analytics Google search ConsoleAhref...

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14:24

How to know what to Blog about to Create more Sales

Smarter Online Business - Tech, Tools & Truths for... ·

2024/10/08

Send Carrie a Text Message!Ever find yourself paralyzed by the blank page, unsure of what to blog about that will actually engage your audience and boost your business? Learn how to identify and tap into your audience's pain points and questions, turning their needs into valuable content that builds trust and drives traffic. From researching your audience's paint points and needs to creating valuable content that will help users for years to come, the episode will help you craft blog posts th...

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16:19

How to Boost Your Business Growth with Mastermind Groups

Smarter Online Business - Tech, Tools & Truths for... ·

2024/10/01

Send Carrie a Text Message!Feeling stuck in your business journey? Imagine having a circle of like-minded entrepreneurs who not only get your struggles but provide fresh perspectives and accountability to propel your growth. Discover the transformative power of mastermind groups as we explore how this collaborative environment can help you set and achieve goals faster. Drawing from my personal experience, I'll share what a mastermind is, how it works, and why it can be a game-changer for your...

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155 results

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