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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

46:18

AI in Marketing: Finding the Balance Between...

Talk Commerce ·

2025/03/25

My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations.TakeawaysEvery morning they get an email with three best prospects.AI runs through site actions to identify leads.Users can refine AI preferences for better targeting.No need to comb through data manually anymore.AI learns based on user feedback and

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14:55

True Classic Combines AI Innovation with the Human...

Talk Commerce ·

2025/03/20

In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the importance of maintaining a human touch in digital interactions. The conversation also covers True Classic's brand identity, customer demographics, and future expansion plans,

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23:55

From Tech Marketing to Toilet Paper: Hey Bamboo's...

Talk Commerce ·

2025/03/18

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental

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20:56

The Human Touch in Digital Commerce: A Conversation...

Talk Commerce ·

2025/03/13

This conversation with January Digital President Sarah Engel, and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving

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24:31

5 Marketing Strategies That Make Businesses Stand Out...

Talk Commerce ·

2025/03/11

SummaryThis conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success.TakeawaysEvery business will have one of the five strategies.It's about identifying which of the five is the right one.Use it in

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27:28

B2B Digital Evolution at 3M with Xavier Rio

Talk Commerce ·

2025/03/04

In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization.TakeawaysGenerative AI is crucial for productivity and scalability.Understanding the purpose of AI is essential.AI should not be implemented for its own sake.The focus should be on solving real problems.Content creation is a

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29:43

Behind the Curtain of AI in eCommerce – Why Good Data...

Talk Commerce ·

2025/02/25

In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.TakeawaysReal-time data is essential for effective pricing strategies.Businesses should aim for a deep understanding of customer expectations.Data analysis should be conducted frequently, ideally in real-time.The 24-hour data limit is outdated for

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30:25

The Future of Digital Entertainment with G2A CMO Mona...

Talk Commerce ·

2025/02/18

SummaryThe conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences.takeawaysThe digital gaming industry is rapidly expanding.Different locations influence gaming preferences.PC gaming remains a significant segment.Mobile gaming is growing at a fast pace.User experience varies across different platforms.Chapters00:00Introduction to G2A and Marketing Journey03:55The Evolution of G2A's Business

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33:24

SEO Success Through Strategic Planning and Patience...

Talk Commerce ·

2025/02/11

SummaryThis conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies.takeawaysIf you are touching the website, you are doing SEO.Understanding your role in SEO is powerful.SEO contributes to long-term business support.Collaboration is essential for SEO success.Future trends will shape SEO strategies.SEO is not just

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38:19

From Dog Poop Detection to Aerial Innovation: How...

Talk Commerce ·

2025/02/04

Two reasons to listen. Number 1: this is an awesome episode with a inspiring storyNumber 2: It's about #2Summary:In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of

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31:08

Innovative Solutions for Modern Merchants with...

Talk Commerce ·

2025/01/28

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive

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27:18

Simplifying the Magento Extension Experience with...

Talk Commerce ·

2025/01/23

SummaryIn this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento

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27:19

The Power of Video Commerce with Eitan Koter

Talk Commerce ·

2025/01/21

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in

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38:14

Transforming Food Waste into Delicious Snacks with...

Talk Commerce ·

2025/01/14

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy

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24:52

Navigating the Amazon Marketplace with Carolyn Lowe

Talk Commerce ·

2025/01/07

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

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32:10

Innovating ERP Solutions for Small Brands with Kyle...

Talk Commerce ·

2024/12/31

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the

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32:15

The Digital First Revolution in Retail with Jay Topper

Talk Commerce ·

2024/12/24

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key

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29:57

All I Want for Christmas is Shopware: A Festive...

Talk Commerce ·

2024/12/23

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax

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20:59

Rick Watson and Ben Marks at Shoptoberfest by Shopware

Talk Commerce ·

2024/12/21

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance

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31:38

From Pizza Kid to Entrepreneur: Caroline D'Amore's...

Talk Commerce ·

2024/12/17

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards

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