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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

12:57

Beyond Borders Transforming E-commerce Returns with...

Talk Commerce ·

2025/04/23

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping.We actually forward fulfill to streamline returns.Bearified is our unique return verification process.Cross-border shipping can be simplified for

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19:59

Slate Flosser Leads the Electric Dental Care...

Talk Commerce ·

2025/04/22

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits.TakeawaysKickstarter provides a platform for valuable user feedback.Engaged users can significantly influence product development.Asking the right questions can

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16:07

Blurbs.ai is Reimagining the Tech Vendor Discovery...

Talk Commerce ·

2025/04/18

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed

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17:13

Inside the Future of Shopping with Jason Grunberg at...

Talk Commerce ·

2025/04/17

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.TakeawaysThe future of retail is about understanding consumer evolution.Retailers must adapt to meet changing consumer needs.Conferences provide insights into the future of

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27:36

How Tech and AI Are Evolving with Razoyo's Paul Byrne

Talk Commerce ·

2025/04/15

In this conversation, Paul Byrne discusses the evolving landscape of Large Language Models (LLMs), focusing on their capacity, accuracy, and pricing. He predicts that the next few years will be pivotal for the monetization of AI technologies, particularly in 2025.TakeawaysLLMs will find applications in various sectors.The accuracy of LLMs is improving significantly.Pricing models for LLMs are evolving.2025 is a key year for AI monetization.The next two to three years will be crucial for AI

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17:22

Revolutionizing Digital Advertising Through Shirofune...

Talk Commerce ·

2025/04/10

My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by

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25:26

Commercial Robotics: Transforming Retail Operations...

Talk Commerce ·

2025/04/08

My conversation with Marianela Nanninga, CEO and founder of ToDo Robotics, explores the challenges of high turnover in jobs and industries, emphasizing the time and resources required for training new employees. It highlights the advantages of machines in maintaining consistent performance and quality, particularly in cleaning tasks, where machines do not miss spots and operate with uniform intensity.TakeawaysJobs with high turnover require significant time for training.Machines provide

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16:58

AI and Analytics: Transforming the Future of...

Talk Commerce ·

2025/04/07

My conversation with Ben Dutter, Chief Strategy Officer at Power Digital, at eTail Palm Springs explores the strategies brands can employ to ensure success during peak seasons, emphasizing the importance of mental availability and effective marketing initiatives.TakeawaysBrands that have a successful Q4 start planning early.Mental availability is crucial for brand recognition.Effective marketing initiatives should be rich in information.Building a strong brand representation is key.Planning

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15:39

Social Commerce Reimagined: How Brands Can Take Back...

Talk Commerce ·

2025/04/03

Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retailers moving forward.TakeawaysMore than two thirds of social shoppers prefer buying directly from brands.Data privacy and convenience are key

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24:43

Persistence, Authenticity, and $25M: A Shopify...

Talk Commerce ·

2025/04/01

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living,

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17:31

From Runway to Digital: How AI is Revolutionizing...

Talk Commerce ·

2025/03/31

The conversation focuses on the importance of building relationships in retail, particularly in bridging the gap between in-store experiences and online shopping. The discussion highlights the use of platforms like Endear to enhance communication and foster connections with customers.TakeawaysWe are using Endear for all of our retail store clients.We can communicate directly through the platform.Exploring how to bring in-store experiences to the website.It's about the relationship with the

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17:56

Wix's AI Revolution: Transforming Global E-commerce...

Talk Commerce ·

2025/03/27

The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates.TakeawaysMerchants spend a lot of time on product descriptions.Automated tools can generate optimized product descriptions.The generated text is tailored to the context of the site.Automation helps in

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46:18

AI in Marketing: Finding the Balance Between...

Talk Commerce ·

2025/03/25

My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations.TakeawaysEvery morning they get an email with three best prospects.AI runs through site actions to identify leads.Users can refine AI preferences for better targeting.No need to comb through data manually anymore.AI learns based on user feedback and

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14:55

True Classic Combines AI Innovation with the Human...

Talk Commerce ·

2025/03/20

In this conversation, Jordan Gesky, the Senior Customer Experience Manager at True Classic, discusses her role in overseeing customer service operations and enhancing the customer journey. She shares insights on leveraging post-purchase experiences to drive sales, the integration of AI in customer service, and the importance of maintaining a human touch in digital interactions. The conversation also covers True Classic's brand identity, customer demographics, and future expansion plans,

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23:55

From Tech Marketing to Toilet Paper: Hey Bamboo's...

Talk Commerce ·

2025/03/18

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental

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20:56

The Human Touch in Digital Commerce: A Conversation...

Talk Commerce ·

2025/03/13

This conversation with January Digital President Sarah Engel, and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving

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24:31

5 Marketing Strategies That Make Businesses Stand Out...

Talk Commerce ·

2025/03/11

SummaryThis conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success.TakeawaysEvery business will have one of the five strategies.It's about identifying which of the five is the right one.Use it in

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27:28

B2B Digital Evolution at 3M with Xavier Rio

Talk Commerce ·

2025/03/04

In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization.TakeawaysGenerative AI is crucial for productivity and scalability.Understanding the purpose of AI is essential.AI should not be implemented for its own sake.The focus should be on solving real problems.Content creation is a

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29:43

Behind the Curtain of AI in eCommerce – Why Good Data...

Talk Commerce ·

2025/02/25

In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.TakeawaysReal-time data is essential for effective pricing strategies.Businesses should aim for a deep understanding of customer expectations.Data analysis should be conducted frequently, ideally in real-time.The 24-hour data limit is outdated for

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30:25

The Future of Digital Entertainment with G2A CMO Mona...

Talk Commerce ·

2025/02/18

SummaryThe conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences.takeawaysThe digital gaming industry is rapidly expanding.Different locations influence gaming preferences.PC gaming remains a significant segment.Mobile gaming is growing at a fast pace.User experience varies across different platforms.Chapters00:00Introduction to G2A and Marketing Journey03:55The Evolution of G2A's Business

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162 results

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