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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

30:36

Unveiling Decentraland 2.0: Revolutionizing Virtual...

Web3 CMO Stories ·

2025/01/03

Send us a textJoin us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. •

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11:31

The Stories You Loved Most: Top 10 Countdown of...

Web3 CMO Stories ·

2024/12/27

Send us a textEvery year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades.In this special episode of Web3 CMO Stories, we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most.From groundbreaking insights on blockchain innovation to game-changing strategies in Web3 marketing, each episode in this countdown tells a piece of the larger story: where we’ve been, where

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26:09

Navigating Crypto Branding and Regulations with...

Web3 CMO Stories ·

2024/12/20

Send us a textHow do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging. With the imminent implementation of MiCA in Europe, Aysenur sheds light on the

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26:11

Building a User-Friendly Crypto Ecosystem: Mel...

Web3 CMO Stories ·

2024/12/13

Send us a textJoin us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyssey." We explore the dynamic challenges of bringing everyday users into the world of crypto and how

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26:28

Discover Crypto Options Trading with Hendrik Ghys,...

Web3 CMO Stories ·

2024/12/06

Send us a textDiscover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set to revolutionize the crypto market by bridging the gap between futures and options, offering innovative

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27:55

Coinbase's Approach to Education: Learning Rewards...

Web3 CMO Stories ·

2024/11/29

Send us a textElke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potential for cryptocurrency to disrupt traditional finance while learning about Coinbase's mission to create

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21:39

From Traditional Finance to Blockchain Innovation...

Web3 CMO Stories ·

2024/11/22

Send us a textWhat if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting

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8:29

Exploring AI Innovations and Web3 Connections at Web...

Web3 CMO Stories ·

2024/11/15

Send us a textEver wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the ...

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25:53

Unraveling Web3 Gaming and Ethical Data Ownership...

Web3 CMO Stories ·

2024/11/08

Send us a textUnlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll gain insights into how this technology empowers users, offering a fair and transparent model for

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29:38

Creating Impactful Marketing Campaigns in Web3 with...

Web3 CMO Stories ·

2024/11/01

Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain

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27:05

How KOLs Shape Project Visibility and Success in...

Web3 CMO Stories ·

2024/10/25

Send us a textWondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, a...

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29:50

From Startup Founder to Venture Capitalist – with...

Web3 CMO Stories ·

2024/10/18

Send us a textCurious how a startup founder transitions to the world of venture capital? Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps

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24:35

Insights from Interviews with Vitalik Buterin, CZ and...

Web3 CMO Stories ·

2024/10/11

Send us a textWorld-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influential role of digital assets in crisis situations like those in Ukraine. Join us as Anna paints a vivid

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26:23

The Battle for Decentralization: Safeguarding Web3...

Web3 CMO Stories ·

2024/10/04

Send us a textWhat if the core principles of Web3 are being compromised by the very infrastructure meant to support it? Join us as we tackle this critical issue with Ashton Hettiarachi, the visionary founder of OpenMesh. Ashton draws fascinating parallels between historical power structures and the current dominance of tech giants like AWS, revealing how centralization poses a serious threat to the integrity and accountability of the Web3 network. With AWS hosting a whopping 75% of Ethereum nodes,

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7:29

Highlights from My Journey at the European Blockchain...

Web3 CMO Stories ·

2024/09/27

Send us a textIn this solo episode, I share my experience attending the European Blockchain Convention in Barcelona. As a key opinion leader, along with my crew Dénes and Oliver, I captured valuable video content, interviews, and insights throughout the event. I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of blockchain media. Stay tuned for the upcoming episode with Anna and all the video content from the event. Make

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32:03

Innovating Video Engagement with Blockchain and AI –...

Web3 CMO Stories ·

2024/09/20

Send us a textWhat happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems? Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their viral videos. Hear his personal anecdotes, including how a friend's viral video sparked the need for

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29:22

From Ethereum to Bitcoin: The OnChainMonkey Migration...

Web3 CMO Stories ·

2024/09/13

Send us a textCould the world be a better place through Web3 innovation?Join us as Amanda Terry, co-founder of Metagood and a leader in the Web3 space, takes us on her extraordinary journey from the traditional realms of Twitter and NBC to pioneering impactful projects like OnChainMonkey. Amanda reveals how her team launched the first-ever 10K PFP collection onchain in a single Ethereum transaction, aligning community interests for global good. Learn about Metagood's bold venture into Bitcoin

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21:28

Redefining Gaming and Content Creation in Web3 with...

Web3 CMO Stories ·

2024/09/06

Send us a textHow does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming? Join us as Casey Grooms, co-founder of Soulbound, shares his incredible transformation from crunching numbers at Wells Fargo to revolutionizing the gaming industry. Discover how Casey’s early ventures into Web3 in 2017 with a music tech company set the stage for Soulbound's evolution. Initially focused on tracking in-game achievements, Soulbound has now grown into a vibrant social gaming

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28:28

Revolutionizing Agriculture with Blockchain – with...

Web3 CMO Stories ·

2024/09/03

Send us a textUnlock the future of agriculture with our special guest, Henry Duckworth, co-founder and CEO of Agridex, as he shares how blockchain technology is revolutionizing the agricultural sector. Henry explains how Agridex is deploying blockchain to create a seamless digital marketplace, offering farmers faster, more reliable payments and providing consumers with transparent information about their food's origins and carbon footprint. We dive deep into the significance of immutable data

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23:03

Understanding Private Credit and Its Role in the Web3...

Web3 CMO Stories ·

2024/08/30

Send us a textImagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull. With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10

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