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PODCAST

Clicks to Customers

Welcome to StubGroup"s Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we"re using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google"s policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

business marketing

All Episodes

35:12

Google Ads Account Suspended? | StubGroup Suspension...

Clicks to Customers ·

2025/05/01

Got your Google Ads account suspended? You're not alone — and we're here to help.In this special Q&A session, the StubGroup Suspension Team sits down to answer your most asked questions about Google Ads suspensions, reinstatement strategies, compliance tips, and how to avoid getting suspended again.🔎 In this video, you’ll learn:-Why Google suspends accounts (and what they aren’t telling you)-How long it really takes to get reinstated-What to do if your appeal gets denied-Secrets to staying

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35:24

Fitting vs. Selling: The Secret to Closing More Sales...

Clicks to Customers ·

2025/04/11

In this episode of the Clicks to Customers Podcast, John Horn talks with Aleasha Bahr, host of the podcast Sales is Not a Dirty Word and creator of the Black Sheep Sales Method. Aleasha explains her unique approach to sales, which is all about "fitting" instead of traditional selling tactics. She shares her journey into sales, how to avoid nightmare clients, and offers practical tips to help small business owners build a sustainable sales process.If you're tired of the high-pressure sales tactics

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7:26

How to Pass Google Advertiser & Business Operations...

Clicks to Customers ·

2025/04/04

Struggling with Google Ads verification? In this video, we break down what you need to know about Google’s advertiser and business operations verification processes. Learn how to stay compliant, avoid ad suspensions, and pass verification smoothly.As a Premier Google Partner, StubGroup has helped thousands of businesses navigate Google’s policies. If you’re facing verification challenges, watch this video and get expert insights!🔍 Key Topics Covered:- What is Google Advertiser Verification?- What

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4:21

How I Fixed a Google Merchant Center...

Clicks to Customers ·

2025/04/02

Has your Google Merchant Center account been suspended for misrepresentation? You're not alone! Misrepresentation is the #1 reason for Merchant Center suspensions, but Google doesn’t tell you exactly what’s wrong.In this episode, we share a real-life case study of how we helped a new eCommerce business fix its Google Merchant Center suspension and get back online. We’ll break down the common causes of misrepresentation, the step-by-step recovery process, and how to prevent future suspensions.💡 Need

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18:05

AI, SEO & The Future of Search with Kaleb Steele

Clicks to Customers ·

2025/02/04

In this episode of the Clicks to Customers, John chats with Kaleb Steele, founder of Steele Solutions, about the latest SEO strategies and how AI is transforming content marketing. 💡 What You’ll Learn: ✅ How Google’s AI Overviews are changing SEO ✅ Why quality backlinks now matter more than quantity ✅ How AI-driven content modules save time & improve rankings ✅ The truth about local vs. national SEO ✅ Why Google Business Profiles & social signals are crucial Connect with

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18:53

The Future of Google Ads: Key Insights for 2025

Clicks to Customers ·

2025/02/03

John shares his insights and predictions about Google Ads in 2025. From the growing impact of ChatGPT on search behavior to Google’s integration of AI overviews and changes in tracking, John breaks down what businesses and advertisers need to prepare for in the year ahead. Key topics include: • The rise of ChatGPT as a search engine and its effect on Google. • How AI overviews are reshaping Google’s search engine results page (SERP). • Challenges in tracking conversions and the impact of privacy

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29:04

How AI is Transforming Sales with Paul Kleen

Clicks to Customers ·

2025/01/20

In this episode of the Clicks to Customers, John chats with Paul Kleen, Founder and CEO of PitchIt.ai. Discover how PitchIt is transforming the sales funnel by using AI-powered voice and text agents to qualify leads faster and more efficiently than ever before. Paul shares insights into how PitchIt integrates with tools like Meta (Facebook & Instagram), handles multi-channel outreach, and delivers customized AI solutions for businesses of all sizes. They discuss the challenges of manual lead

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35:07

What You Need to Know About Ads in 2025

Clicks to Customers ·

2025/01/08

In this episode, John digs into Google Ads updates, Meta (Facebook & Instagram) ad tips, TikTok advertising insights, and the future of platforms like Amazon, Pinterest, Snapchat, and X (formerly Twitter). He covers everything you need to know about AI-powered ad tools, tracking and attribution challenges, and how economic changes and new ad laws like TCPA and TikTok regulations will affect your campaigns. Plus, he explores the consolidation of PPC platforms and provides remarketing best

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24:24

What Are AI Agents? Shanif Dhanani on Generative AI...

Clicks to Customers ·

2025/01/06

On this episode of Clicks to Customers, John Horn chats with Shanif Dhanani, founder of Locusive, about how SaaS providers and e-commerce businesses can use AI agents to transform customer experiences and drive conversions. Shanif shares: •What AI agents are and how they differ from ChatGPT •Examples of AI agents in action: From onboarding to smarter searches •How to integrate AI into platforms like Slack, HubSpot, and Shopify •Pay-per-use pricing models and experimenting with revenue sharing •The

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5:12

Google Ads Suspensions Update: Navigating Appeals &...

Clicks to Customers ·

2024/12/17

Join John and Lucian from the Stub Group team as they share the latest updates on the state of Google Ads suspensions as of November 2024. Discover how Google is streamlining (and sometimes complicating) their appeal processes, what it means for your suspended ad accounts, and how to prepare and respond effectively. Learn why Google’s quicker response times might be a double-edged sword and how to ensure your website and campaigns are fully compliant before submitting appeals. StubGroup is the

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42:43

Monetize Your SaaS Product Effectively with Dan...

Clicks to Customers ·

2024/12/09

In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing. Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business. Dan shares: •How value and pricing are connected •The 3 C’s of pricing: Cost, Competition, Customer Value •Frameworks for choosing between per-seat and usage-based pricing •The

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4:43

Google Call Ads Are Going Away – What You Need to Know

Clicks to Customers ·

2024/12/05

Google is saying goodbye to Call Ads! 🚨 This ad type, designed for direct phone call conversions, is being “upgraded” to Responsive Search Ads (RSAs). In this episode, John covers: 🔹 What Call Ads are and why they’re being phased out 🔹 How this change impacts businesses relying on phone calls 🔹 Steps you can take to prepare, including using Call Extensions and optimizing landing pages If you’ve been running Call Ads, this update is important. Watch to learn how to adapt your strategy and

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4:37

Google Performance Max vs. Shopping Campaigns: What’s...

Clicks to Customers ·

2024/12/04

Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including: - How PMAX and Shopping campaigns differ - Why ad rank and bidding now determine which campaign takes priority - Tips for testing and optimizing both campaign types to drive better results Whether you’re a seasoned advertiser or new to Google Ads, this breakdown will help you make smarter decisions for your

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34:20

The Real Secret to High-Quality Content with Trae...

Clicks to Customers ·

2024/11/25

Welcome to another episode of Clicks to Customers! In this episode, John chats with Trae Halkitis, CEO and co-founder of Penmo, a content writing platform that connects businesses with vetted human writers. Trae shares insights into how Penmo streamlines content creation, why human writers still reign supreme over AI-generated content, and his journey as a startup CEO. This episode is packed with actionable advice on content strategy, the future of AI in writing, and how to manage your time

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1:09

Enhanced CPC Bidding is Going Away

Clicks to Customers ·

2024/11/18

Google is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about? Enhanced CPC allowed Google to adjust bids slightly above or below your set max CPC based on conversion likelihood. Still, with newer smart bidding options like Target CPA and Target ROAS, Enhanced CPC has become redundant. Learn what options are best for maintaining control or leveraging Google’s automation. 🚀 Dominate Google Ads and grow your

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19:13

Maximizing Lead Generation with Local Service Ads...

Clicks to Customers ·

2024/11/11

In this episode, discover why LSAs outperform traditional PPC campaigns, offering higher quality leads and better closing rates. Join Corey Zeiman, from GuarenteedPPC, as he explains how Local Service Ads (LSA) can revolutionize your lead generation strategy on this special live episode of our Clicks to Customers Podcast. Tune in for actionable insights that can elevate your approach to local advertising and set your business apart. 🚀 Dominate Google Ads and grow your business:

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47:37

The New Era of Data Tracking and Compliance with Matt...

Clicks to Customers ·

2024/10/28

In this episode, John sits down with Matt Bentley, Head of Data Architecture and Analytics at Loop Horizon, to dig into the evolving world of cookies, compliance, and digital advertising. With third-party cookies on the way out, businesses of all sizes need to adapt quickly to avoid losing crucial insights and ad performance. Matt explains the difference between first-party and third-party cookies, the challenges of consent management, and practical solutions like Google’s consent mode and

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2:46

Is Google Showing Local Ads Without Your Permission?

Clicks to Customers ·

2024/10/25

Have you ever noticed a weird local ad showing up on Google for your business, even though you didn't create it? Well, you're not alone—we were puzzled by this too! We recently discovered that Google can automatically generate local ads from your search campaigns without you knowing. In this quick tip episode, John will explain what happened to StubGroup, why Google does this, and how you can prevent it from happening to you. Connect with StubGroup on Social

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31:03

How to Scale Your LinkedIn Marketing and Land More...

Clicks to Customers ·

2024/10/13

In this episode, John sits down with Aman Ghataura, co-founder of The Media Engine, to explore how LinkedIn can be a game-changer for B2B lead generation and business growth. Aman dives deep into both organic and paid LinkedIn strategies, sharing actionable insights on how to connect with decision-makers and craft content that resonates with B2B audiences. From best practices and common mistakes to avoid, to scaling your LinkedIn marketing efforts effectively, this episode is packed with practical

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26:53

Confused People Don’t Buy—The Power of Clarity and Focus

Clicks to Customers ·

2024/09/29

In this episode of Clicks to Customers, John Horn, CEO of StubGroup, sits down with Dr. Robyn Graham, a business growth strategist, podcast host, and author. Dr. Robyn shares her inspiring journey from a career in pharmacy to becoming a business coach for purpose-driven women. She offers expert advice on overcoming imposter syndrome, avoiding comparison on social media, and how to focus on long-term financial stability. Key Takeaways: Transitioning to entrepreneurship with purpose Overcoming

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122 results

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