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PODCAST

Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

business marketing

All Episodes

31:54

264: Experimentation and Focus The Twin Pillars of...

Imperfect Marketing ·

2024/12/26

Send us a textKendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build strategies that align with their goals.Topics covered in today’s conversation include:How to focus on the right marketing tactics for your business.Why...

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10:59

263: Holiday Special: Balancing Work and Festivities...

Imperfect Marketing ·

2024/12/24

Send us a textStruggling to balance work and holiday festivities? 🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season. From revisiting Blaine Oelkers' "30-Minute Hour" concept to prioritizing tasks, setting boundaries, and managing meetings, you'll learn how to make the most of this busy time.Highlights from today's episode include:Revisiting Blaine Oelkers’ “30-Minute Hour” strategy for maximizing

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27:02

262: Why Your Small Business Website Might Be Costing...

Imperfect Marketing ·

2024/12/19

Send us a textKendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence.Topics covered in today’s conversation include:Key website mistakes that small bus...

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12:29

261: Reflecting on 2024: Lessons Learned and Moving...

Imperfect Marketing ·

2024/12/17

Send us a textIn this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can a...

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26:10

260: Digital Marketing Strategy Simplified with Guest...

Imperfect Marketing ·

2024/12/12

Send us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered ...

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13:32

259: Simplify to Amplify: How to Cut Down on...

Imperfect Marketing ·

2024/12/10

Send us a textIn this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to ...

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26:02

258: Turn Podcast Guesting into Business Growth with...

Imperfect Marketing ·

2024/12/05

Send us a textKendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content creation.Topics covered in today’s conversation include:How podcast guesting can transform your business and generate leads.Common fears and misconcept...

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7:31

257: Productivity Tools for Marketers: Apps and...

Imperfect Marketing ·

2024/12/03

Send us a textKendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you.Highlights from today's episode include:Why Asana is a must-have for task and project managementUsing Microsoft 365 to keep sensitive client information secure and organizedMetricool for social media scheduling and competitive insightsProductivity hack...

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37:10

256: SEO Strategies That Actually Work for Small...

Imperfect Marketing ·

2024/11/28

Send us a textKendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives.Topics covered in today’s conversation include:Why SEO is a long-term game and how it pays off over time.How to benchmark your website for SEO success.The importance of using your audience's l...

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10:31

255: Planning for 2024: Setting Up Your Marketing...

Imperfect Marketing ·

2024/11/26

Send us a textPlanning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar. Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing.Highlights from today's episode include:The importance of a marketing calendarThe power of content repurposingKey comp...

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32:49

254: Creating More Freedom and Impact in Your...

Imperfect Marketing ·

2024/11/21

Send us a textKendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond what they've dared to dream.Topics covered in today's conversation include:How to intentionally restructure your business for more freedomThe power o...

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14:53

253: The Art of Focus: Minimizing Distractions in a...

Imperfect Marketing ·

2024/11/19

Send us a textKendra discusses how distractions in our modern digital age hinder our productivity and marketing efforts. From social media notifications to environmental distractions, staying focused can feel impossible. She introduces strategies like the Pomodoro Technique and other productivity tools that can help listeners regain control over their attention.Highlights from today's episode include:How to identify your biggest distractions and address themThe Pomodoro Technique and its bene...

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26:24

252: How to Build a Thriving Online Community with...

Imperfect Marketing ·

2024/11/14

Send us a textIn this episode of Imperfect Marketing, Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years. Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job. Whether you’re looking to build a community from scratch or scale an existing one, Paul’s advice on community building, email marketing, and au...

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10:13

251: Personal Branding with AI: Building Your Unique...

Imperfect Marketing ·

2024/11/12

Send us a textImperfect Marketing with host Kendra CormanEpisode 251: Personal Branding with AI: Building Your Unique VoiceKendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms.Highlights from today's episode include:Creating a voice paragraph to guide AI in mimicking your brand voiceExperimenting with different tones and styles for various platformsDeveloping a "words not to use" list to refine AI-generated contentTips for t...

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30:14

250: Beyond the Podium: Redefining Public Speaking in...

Imperfect Marketing ·

2024/11/07

Send us a textKendra talks imperfect marketing with Jennifer Espinosa-Goswami, a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized by Influence Digest as one of the top 15 coaches in Minneapolis.Key Topics Discussed:🗸 What It Means to Be a Public Speaker🗸 Overcoming the Fear of

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10:38

249: Unlocking the Potential of AI: Elevate Your...

Imperfect Marketing ·

2024/11/05

Send us a textImperfect Marketing with host Kendra CormanEpisode 249: AI for Social Media: Crafting Engaging Content with Host Kendra CormanKendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice.Highlights from today's episode include:The importance of using AI as an enhancement, not a replacement for your creativityHow to avoid creating AI-generated content that feels inauthenticPractical examples of using AI in podcast producti...

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27:28

248: Beyond the Press Release: Creative Strategies...

Imperfect Marketing ·

2024/10/31

Send us a textEpisode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese GardnerKendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese’s approach as a...

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12:42

247: AI in Marketing Automation: Enhancing Customer...

Imperfect Marketing ·

2024/10/29

Send us a textImperfect Marketing with host Kendra CormanEpisode 247: AI in Marketing Automation: Enhancing Customer JourneysKendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity.Highlights from today's episode include:The role of AI in content creation and why it's a game-changer when used correctlyHow to avoid common pitfalls of AI-generated contentPractical examples of u...

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31:57

246: Podcasting for Business: Strategies for Content,...

Imperfect Marketing ·

2024/10/24

Send us a textEpisode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlinKendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from planning to distribution.Topics covered in today's conversation include:Starting a podcast and the imp...

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11:15

245: The Future of SEO: How AI is Changing the Game...

Imperfect Marketing ·

2024/10/22

Send us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like Ran...

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326 results

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