Masters of Marketing

"One of marketer's biggest superpowers: to understand why people think the way they do and what is the context behind them." Today, we're diving deep into the software development space and how anyone can grow within their organization. Responsible as the VP of Marketing of software company Rootstrap consisting of 300+ employees, across 4 continents, Patrick Ward transforms businesses with clear, consistent marketing. At Rootstrap, the team use outcome-driven development to help companies scale

Leadership skills are imperative to the success of a company. Our guest's insight is valuable for developing self-reliance and resilience: "The importance of having people you work well with, and autonomy of having leaders who trust you in your role to do your job is key to a success for the company as a whole." Responsible for The Fox Hill Group consisting of a team of energized, passionate, and proven growth marketing leaders, CEO Jordan Cohen and his team help companies as an expert marketing

Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he's currently also heading up the company's EMEA & US digital marketing/demand generation activities. Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline's Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting. As the leading EHS (environmental, health and

Learning to fly with marketing - or: How to manage Vienna Airport's marketing processes even in difficult times. What sounds a bit like the headline of a management magazine actually describes the everyday life of our guest today, Andreas Ladich, extremely accurately. He is responsible for the marketing agendas of Vienna International Airport (VIE). In conversation with our Director Sales & Business Alliances Paul Polak, however, he also repeatedly provides insights into his second job as

"I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area", Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH. With years of experience in top management at corporate level, Ralf was attracted over time more and more to the marketing field, but especially to the MarTech world, where he is still active today

Marketing can sometimes get complicated, especially when it comes to specific technology in use for it. Our guest's motto "make everything you do look easy" contributes in any case to facing up to the challenging activities of everyday marketing in the most balanced way possible. Responsible for all the CEE network consisting of 13 countries , Herbert Horak and his team set the marketing technology network foundation for all those network banks. The goal therefore is to have a common martech stack

"What about if I show you what my ABM program delivers?", is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers' pulses race, and demystifies a few "urban legends" in the process. In our first episode, the CMO ofStrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the

"If you get those core applications right, then you get the most value out of them". Speaking of marketing automation, interactive assessment tools, etc. we're also diving deep into the high-tech MarTech world with our first show guest every now and then. In our first episode, the editor of Chiefmartec & VP of HubSpot's platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other