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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

49:47

How the Knot Dominates the Wedding Market

Business Of Social ·

2022/05/11

On this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, The Knot

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53:58

How Oakley stays relevant and what tactics work to...

Business Of Social ·

2022/05/05

On this episode of Business of Social, learn from Oakley's David Burkat and Antonio Bonifacio about staying relevant in the apparel and sunglasses industry with effective marketing tactics to reach younger consumers in 2022. As we dive deeper, discover the brand's innovative strategies to captivate the next generation of shoppers.

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52:49

The Business of NFT's with Dave Feldman

Business Of Social ·

2022/04/26

Curious about NFT's? On this episode of Business of Social, David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's. Dapper Labs is a leader in the NFT market using the power of blockchain -based experiences and digital collectibles that are made for the

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01:00:18

Lessons in Leadership with Cotopaxi's Davis Smith

Business Of Social ·

2022/04/11

This episode of Business of Social is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career. Cotopaxi is a leading name in the

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39:03

How MIT Thinks About Social Media with Jenny Li Fowler

Business Of Social ·

2022/03/28

On this episode of Business of Social, David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Content

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38:54

How Gen Z Is Studying Marketing in 2022 with Dr. Jen...

Business Of Social ·

2022/03/14

Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of

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50:13

How to Maximize Influencers with Zack Honarvar

Business Of Social ·

2022/02/28

On this episode of Business of Social, David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers. Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sales.

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01:05:30

The Great Resignation, The Great Exhaustion with...

Business Of Social ·

2022/02/18

On this episode of Business of Social, David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.” Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it’s okay to fail and fail hard.

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25:01

Is Spending $6 Million Dollars on a Super Bowl Ad...

Business Of Social ·

2022/02/08

On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media? We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight. We also play a game of Super Bowl Commercial OR ________? Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How

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56:55

Advice from 20+ Of The Best Marketing Minds

Business Of Social ·

2022/01/20

2021 Wrap Up! In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Reddit JanSport Eagle Creek Little Red Management Patagonia ESPN Marvel Disney Netflix Twitter

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59:44

How ESPN+ Markets Their Biggest Events with Matt Kenny

Business Of Social ·

2021/12/21

On this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.

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46:22

How Full Squad Gaming Got 900K Followers in 3 Days...

Business Of Social ·

2021/11/30

Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block. On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more.

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39:27

Turning Athletes Content Into Cash with Devin Dismang

Business Of Social ·

2021/11/16

David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the

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26:07

Bonus Episode: The On Brand Podcast with Nick...

Business Of Social ·

2021/11/09

David appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand

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50:44

A Look Inside Jack In the Box's Social Strategy

Business Of Social ·

2021/10/19

On this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight". During their discussion, Sheena and Morgan touch upon the importance of creating successful partnerships and the immense power of influencer marketing. They also delve into the

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30:46

Mini Episode: Why Brands Are Finally Investing in Social

Business Of Social ·

2021/10/06

In this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, they take a

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40:01

A Look Inside Peloton's Social Strategy with Skip Wilson

Business Of Social ·

2021/09/14

On this episode of Business of Social, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.

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54:11

How Liquid Death Disrupted the Market with Hamid Saify

Business Of Social ·

2021/08/30

Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game. Hamid dropped a ton of knowledge on

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28:11

How Esports Markets to Gen Z with Ryan Prager

Business Of Social ·

2021/08/16

In this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's. When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those details. Ryan

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50:14

A Look Inside the NHL's Social Strategy with Sean...

Business Of Social ·

2021/08/03

On this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of hockey can be utilized to generate exceptional content while bringing live game highlights to social media. Additionally, they delve into the NHL's commitment to promoting diversity and

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138 results

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