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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:23:37

Insider tips on how to win a Creative Effectiveness Lion

The WARC Podcast ·

2025/06/24

2025 Creative Effectiveness Lions jurors Andrea Diquez (Global CEO, GUT) and Martin Beverley (CSO, Ace of Hearts) share insights into the jury's decision-making process, the campaigns that impressed them, and tips on how to win a Lion. Hosted by WARC's John Bizzell.

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00:41:18

Cannes Day 5: The unexpected secret to 'making cool...

The WARC Podcast ·

2025/06/20

How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC's David Tiltman.Guests: Sean Summers, Chief Marketing Officer, Mercado Libre; Fernando Ribiero, Global Chief Strategy Officer, GUT; Anastasia Leng, CEO and Founder, CreativeX; John Bizzell, Head of Awards, WARC

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00:43:32

Cannes Day 4: Not all reach is created equal

The WARC Podcast ·

2025/06/19

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito

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00:39:26

Cannes Day 3: 'Creativity's not the wrapper, it's the...

The WARC Podcast ·

2025/06/18

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken;

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00:39:32

Cannes Day 2: Brand-building is so back

The WARC Podcast ·

2025/06/17

Brand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and Tracksuit join us to share about how to get it right.Guests: Michael Ainette, Chief Creative Officer, FCB New York; Rich Frankel, Global Creative Director, Spotify Advertising; Dr. Grace Kite, VP Analytic Partners; JJ Healan, VP of U.S. Marketing, Brand, Content & Culture; Laurence Green, Director of Effectiveness, IPA; Connor Archbold, Co-CEO of

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00:36:55

Cannes Day 1: Creative ways to stop burning money

The WARC Podcast ·

2025/06/16

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Strategy Director, R/GA; Dr Karen Nelson-Field, Founder, Amplified Intelligence; Adam Morgan, co-founder, eatbigfish; Amy Daroukakis, Founder, Culture Connectors. Hosted by Rica Facundo, Managing Editor - APAC, WARC.

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00:29:15

The big stories to watch at Cannes Lions

The WARC Podcast ·

2025/06/12

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cannes this year. Find out more about Creative Impact here.

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00:16:37

Trends in entertainment and leisure marketers need to...

The WARC Podcast ·

2025/06/10

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know.

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00:42:11

Why strategy needs to be more feral

The WARC Podcast ·

2025/06/05

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.

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00:36:45

Sir Martin Sorrell is still bullish on advertising's...

The WARC Podcast ·

2025/06/03

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive outsized impact. WARC Members get the full report along with practical insights to help

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00:33:20

New research: the state of creativity in 2025

The WARC Podcast ·

2025/05/29

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join WARC's Anna Hamill to discuss the state of creativity in 2025. Read the full study here: State of Creativity 2025: A call for confidence.

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00:41:25

How to prove marketing drives growth in uncertain times

The WARC Podcast ·

2025/05/27

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

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00:16:16

Inside Amazon's $60bn advertising side-hustle

The WARC Podcast ·

2025/05/22

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.

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00:36:40

Three trends shaping marketing measurement in 2025

The WARC Podcast ·

2025/05/20

This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.WARC Members can read the report in full hereIf you’re yet to subscribe, you can find a sample report here

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00:45:44

Entertainment as a brand-building strategy

The WARC Podcast ·

2025/05/15

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

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00:34:40

Earnings season trends marketers need to know

The WARC Podcast ·

2025/05/13

Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.

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00:15:17

The next era of retail media

The WARC Podcast ·

2025/05/08

Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s Alex Brownsell.

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00:30:49

Nouveau nihilism emerges among wary consumers

The WARC Podcast ·

2025/05/06

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC’s Cathy Taylor.

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00:20:35

Highlights from the WARC Awards 2025

The WARC Podcast ·

2025/05/01

Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the winners across regions on our awards page.

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00:31:42

How advertising ended up with a news problem

The WARC Podcast ·

2025/04/29

The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.WARC Media subscribers can read the report in full.If

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409 results

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