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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

24:44

148. The Actual Timeline to E-Commerce "Success"...

Crickets to Cha-Chings ·

2023/05/22

When you started thinking about building a business online, what was your expectation for success for that business? A month? 6 months? A year? Well I'm here to tell you: whatever that timeline was, it will probably take you longer than that. In the age of internet smoke and mirrors where everyone is telling you that you can grow a six figure business in 2.5 seconds flat, I'm going to be the outlier and call BS. And don't worry, it doesn't have anything to do with your products. It has do with

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23:00

147. Having competition versus competing with others

Crickets to Cha-Chings ·

2023/05/15

Do you ever feel like selling online is a constant rat race to keep up with everyone else in your industry? Or you feel like you don't even want to try out a new project or new style that you see because there are already so many people doing it, how can you even compete with them? Or you worry that your business is in a downward death spiral because your competitors keep taking your ideas and designs, and you don't know how to keep up? If you've had those feelings before, this episode is for you

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43:39

146. I'm Back! With Guest Jon Lincoln, Founder of...

Crickets to Cha-Chings ·

2023/05/09

I'm baaaaack! After a long hiatus while I dealt with my personal life/house fire, I'm back with a new episode, and I can't wait for you all to hear. This week on Crickets to Cha-Chings, I'm talking with Jon Lincoln, founder and CEO of GoImagine. GoImagine believes that by creating a handmade marketplace that donates 100% of profits to charity, there's an opportunity to transform the online economy into an engine for social good. And I, as a longtime e-commerce seller, believe that diversification

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30:21

145. Building a Repeat Customer Fanbase that Grows...

Crickets to Cha-Chings ·

2023/04/05

Kerrie Fitzgerald created a multi six figure subscription box by leveraging the power of a raving fan base and repeat customers -- and she think it's the cornerstone of any brand that is going to have long term success in today's online selling environment. Tune in to this week's episode to hear how Kerrie built a cult like following for her business, why repeat customers are so important to your bottom line, and how you can use Etsy to introduce your customers to your brand while also connecting

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23:41

144. SVB and Etsy -- what the heck?

Crickets to Cha-Chings ·

2023/03/13

Today on this quickie episode, I'm digging into my thoughts about SVB and Etsy's complete lack of communication and transparency with sellers. In short: I'm not happy. If you're wondering where I stand or want to hear my unfiltered thoughts about the whole thing, tune in. Let me know if you agree, disagree, think I'm totally off my rocker or need to preach it over at http://www.instagram.com/lauren.keplinger Need more help diversifying income streams and growing beyond Etsy? Check out the shop at

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41:25

143. The Ultimate Product Party with Allison Carter...

Crickets to Cha-Chings ·

2023/02/20

Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2 day creative conference that serves product based businesses specifically. Allison and Cat create a unique experience and

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30:06

142. Does the Etsy algorithm work for or against you?

Crickets to Cha-Chings ·

2023/02/06

Over the past several years of doing the coaching/teaching/podcasting things, I’ve become very familiar with FB ads, and I always get really interesting comments on them. I’m not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of what people are actually saying. Here are a few comments I have gotten in the last 6 months or so: You’re at the mercy of the Etsy algorithm. Nothing can

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25:05

141. Taking One Best Selling Listing and Turning it...

Crickets to Cha-Chings ·

2023/02/01

On today's episode, I am chatting with Stephanie about her journey to building a successful Etsy shop from her original products that she created for her own wedding. Listen as Stephanie talks about going from creating products that *she* wanted to understanding what is trending (and how to figure out where else her buyers are looking for trends that she can compliment). Stephanie has built her shop smartly and strategically, not being afraid to try new things but also not just throwing spaghetti

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25:44

140. Conquer These 3 fears For Etsy Business Success

Crickets to Cha-Chings ·

2023/01/23

We all have different mental roadblocks that hold us back from taking the next step, whether that step is to start your Etsy shop or to grow your e-commerce business to the next level. I've had conversations with literally thousands of online sellers at this point, and I see common themes in the places where they get stuck or held back in the way they approach their business. In today's episode, I'm talking about these three fears or roadblocks, calling them out to address them, and talking through

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27:03

139. 10 Goals I'm Setting for My Business in 2023

Crickets to Cha-Chings ·

2023/01/09

In moving into 2023, I had some big goals and things that I was super excited to talk about with y’all, primarily focused around my product based business and things that I want to do with it in the coming year. Obviously some of those are currently in a holding pattern while I wait for my house and workshop to be inhabitable again (if you missed it, we had a house fire!) but I got to take some time last week to sit and ponder where I really want to be at the end of December 2023. What is going to

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31:23

138. Hits and Misses of 2022 Year in Review

Crickets to Cha-Chings ·

2023/01/03

2022 has been a doozy for me, and in this episode I'm recapping the major hits and misses of the year. There are always highs in business and lows in business and personally, and I'm not holding anything back. We'll talk through the top 5 hits, the top 5 misses, and how I'm moving forward into 2023 by giving space to set goals for my product based business as well as my coaching business that work within the confines of everything else we have going on personally in our lives right now (which

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27:11

137. Using Etsy as an E-Commerce Sales Funnel

Crickets to Cha-Chings ·

2022/11/28

Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy. We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand, and how to funnel Etsy customers to your own website for future sales and repeat purchases. Need help with email marketing tech set up?

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37:23

136. Black Friday Bonanza Starts Now -- Hear All the...

Crickets to Cha-Chings ·

2022/11/21

Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more. Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!

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27:45

135. Six figures with a PHYSICAL Product business...

Crickets to Cha-Chings ·

2022/11/14

You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my background (and my most successful product line) and it's where I started and continue to shine. Digital products are great, but they aren't the

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22:42

134. Consider THIS Before Reinvesting Your Profits

Crickets to Cha-Chings ·

2022/11/07

Are you stuck on the hamster wheel of feeling like all the profit that you're making in your business is getting reinvested, and you aren't actually taking home any income? STOP right there Let's take a deeper look at what is going on with your business financials and how to finally get a hold of them so that you can write yourself a paycheck not just every now and again, but every single month. For more info and resources mentioned in this episode, head to

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29:23

133. Analyze These Three Things when Etsy sales are Slow

Crickets to Cha-Chings ·

2022/10/31

I'm not going to lie, it's been a tough year in online business. Many people are experiencing slower sales across all platforms than they have in previous years, and aren't sure what to do about that or why it is happening. Today on the podcast, we're talking about it. What parts can you control? What parts are out of your control? And how do you objectively look at your business and your products in order to see where you can make improvements and where you need to go next. Need more help wtih

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41:24

3 Strategic Shifts You MUST Make to be Successful on...

Crickets to Cha-Chings ·

2022/08/29

Did you miss Lauren's webinar last week "3 Strategic Shifts You Must Make to be Successful on Etsy"? You're in the right place! This week's podcast is actually the release of that very webinar with a special course announcement included! The doors for Lauren's brand new course, Traffic Accelerator, are now open! If you are ready for a no-nonsense course focused on tangible steps to take to drive traffic directly to your Etsy store, this is the course for you. If you're considering this course,

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19:57

The Traffic Accelerator is Open for Enrollment (and...

Crickets to Cha-Chings ·

2022/08/24

The day has officially arrived, the doors to Lauren's newest Masterclass "3 Strategic Shifts You MUST Make to Be Successful on Etsy in 2022" and her new program, "Traffic Accelerator" are officially open! Listen to this week's episode to hear Lauren describe what the difference is in her new course and how it differs from other training programs. If you have struggled to get your Etsy shop off the ground or achieve the success you had hoped for, this class is for you. The Masterclass is free, but

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23:49

7 Days to Consistent Etsy Sales

Crickets to Cha-Chings ·

2022/08/15

In this week's solo episode, Lauren continues her series on SEO and the change that it can have in your shop's success when executed strategically. She reveals a new project she recently embarked on with a friend and the organic success they have seen all because of strong SEO. Learn also about Lauren's new SEO Accelerator and how you can be the first through the doors of this course launch. Connect with Lauren: Waitlist: LaurenKeplinger.com/masterclass Instagram: Lauren.Keplinger Website:

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22:28

What Makes Up "Etsy SEO" and Why Mastering it Makes...

Crickets to Cha-Chings ·

2022/08/08

You've heard of Etsy SEO (or maybe you haven't) but do you really know what goes into it, why it is so important for your shop, and where to focus your energy when you create your listings to make sure they get found in the Etsy search? In today's episode, we'll talk through all those things so that you can get found in the Etsy search, get in front of their huge international audience, and get more sales withou having to learn TikTok dances or master social media. Get on the Traffic Accelerator

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209 results

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